{"id":8584,"date":"2026-01-22T00:40:13","date_gmt":"2026-01-22T00:40:13","guid":{"rendered":"https:\/\/wordpress.library.illinois.edu\/commedia\/?page_id=8584"},"modified":"2026-03-24T17:09:44","modified_gmt":"2026-03-24T17:09:44","slug":"adv-270-clifton","status":"publish","type":"page","link":"https:\/\/wordpress.library.illinois.edu\/commedia\/adv-270-clifton\/","title":{"rendered":"ADV 270 (Clifton)"},"content":{"rendered":"<h2><b>Advertising Resources<\/b><\/h2>\n<p><span style=\"font-weight: 400\"><div class=\"shortcode sh-grid sh-grid-cols-1 md:sh-grid-cols-12 sh-gap-3\"><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/span><\/p>\n<h3><b>Company and Product Information<\/b><\/h3>\n<p><a href=\"https:\/\/www.proquest.com\/intermediateredirectforezproxy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">ProQuest One Business<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jfulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=jsearch_scope&amp;tab=jsearch_slot&amp;docid=alma99954687740905899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Advertising Age<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Includes information specific to the advertising industry.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/web.p.ebscohost.com\/start?key=100.65.90.199_8000_1467957119&amp;site=ehost&amp;defaultdb=bsu\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Business Source Ultimate<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Features resources concerning business trends and development<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/nexis.lexisnexis.com\/companysearch\" target=\"_blank\" rel=\"noopener\">Nexis Uni: Company Dossiers<\/a><\/p>\n<ul>\n<li>Search by company name to find downloadable reports on financial, legal, and personnel information about different companies.<\/li>\n<\/ul>\n<p>If you have problems with Nexis Uni (it asks you to login) try the following:<\/p>\n<ul>\n<li>Clear your browser history<\/li>\n<li>Search incognito<\/li>\n<li>Above the photos on the Comm Library website, are 2 tabs \u201cKey Resources\u201d and \u201cNewspapers.\u201d Both of those tabs include links to Nexis Uni. Try those links.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/services.ibisworld.com\/identity\/connect\/authorize?client_id=IBISWorld.Client.Core.Prod&amp;redirect_uri=https%3A%2F%2Fmy.ibisworld.com%2Fsignin-oidc&amp;response_type=code%20id_token&amp;scope=openid%20profile%20roles%20identity%20email&amp;response_mode=form_post&amp;nonce=638696205290739942.OWJkZTBhMjAtZTVjNS00OWVkLWJiNDctZTkzMmY2NDQ2M2NhOTAxY2VjNzEtN2Y0My00NzY5LTkzMTQtYTRhZWY4YjE4M2Vi&amp;acr_values=trgt%3Ahttps%3A%2F%2Fmy.ibisworld.com%2F&amp;state=CfDJ8K2IeJ3_WjFPon3-L_0PFUwXi4bunNzeUzPvziCcQ0LBZ3Kqi4_swDLRz-H5hH8xuTk7zXTSx7uDhSlDgBOqXSwvROf9JtDOqfgHvsGQEiSo6fOKkF-lovOitiXPLCli8EIoSgg56H8DGZgHrE8-lUI2TXx-sl86vjKV3qo3-u3Ccyj_-k0bflE6VBWdaZlSqyR56Utqj8reLBbRG5OsGI3Dddlwf8bmRMYFOKYnC0GoI8D4n14JbtK-PPq9CbkxYXp3bItJQHy1YjvvpiBCtKVsaXhMPaJJ03-xdLtqvqZm&amp;x-client-SKU=ID_NET6_0&amp;x-client-ver=6.35.0.0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">IBISWorld<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A collection of industry and market research and information on consumers.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/system.privco.com\/signin\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">PrivCo<\/span><\/a><span style=\"font-weight: 400\"> (you will need to set up an account &#8211; use your net-ID)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Database of financial data on privately-owned companies.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,2574-9579&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Wall Street Journal<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides recent business news and information on companies, products, consumers, and trends.<\/span><\/li>\n<\/ul>\n<h3><b>Consumer, Demographic, and Psychographic Information<\/b><\/h3>\n<p><a href=\"https:\/\/data.census.gov\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Census Bureau Data<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Find popular facts (income, population, other demographics) and frequently requested data about your community. Search by state county, city, town, or zip code. This site contains data that was previously available on American Fact Finder.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/claritas360.claritas.com\/mybestsegments\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Claritas 360<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Evaluate market segments by linking consumer behaviors for shopping, financial, media, and much more.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.socialexplorer.com\/explore-maps\" target=\"_blank\" rel=\"noopener\">Social Explorer<\/a><\/p>\n<ul>\n<li>Demographic information based on geographic area.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Statista<\/span><\/a><\/p>\n<ul>\n<li><em>Note: Statista is currently undergoing changes to its authentication system. To access Statista, please use\u00a0<\/em><a href=\"http:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noopener\"><em>this URL\u00a0<\/em><\/a><em>while on campus. If accessing off campus, log-in to <a href=\"https:\/\/www.library.illinois.edu\/geninfo\/connecting-to-library-resources-from-off-campus\/\" target=\"_blank\" rel=\"noopener\">the campus VPN<\/a> and also use the provided URL.<\/em><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/div><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/span><\/p>\n<h3><b>Demographic and Psychographic eBooks<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99746225412205899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">American Attitudes: Who Thinks What about the Issues That Shape Our Lives<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835193305899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">American Generations: Who They Are &amp; How They Live<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835193205899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">The American Marketplace: Demographics &amp; Spending Patterns<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835193105899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Demographics of the U.S.: Trends and Projections<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835193005899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835192905899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who We Are: Asians\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835192805899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who We Are: Blacks<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835192705899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who We Are: Hispanics<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835192605899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who&#8217;s Buying Alcoholic and Nonalcoholic Beverages\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835192505899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who&#8217;s Buying at Restaurants and Carry-Outs<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835192405899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who&#8217;s Buying by Age<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835192305899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who&#8217;s Buying by Race and Hispanic Origin<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835192205899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who&#8217;s Buying Entertainment<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835192105899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who&#8217;s Buying for Pets<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835192005899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who&#8217;s Buying for Travel<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835191905899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who&#8217;s Buying Groceries\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835191805899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who&#8217;s Buying Health Care<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835191705899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who&#8217;s Buying Household Furnishings, Service, and Supplies<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835191605899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who&#8217;s Buying Information and Consumer Electronics<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954835191505899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Who&#8217;s Buying Transportation<\/span><\/a><\/li>\n<\/ul>\n<h3><b>Online Style Guides<\/b><\/h3>\n<p><a href=\"https:\/\/guides.library.illinois.edu\/citingadsources\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Citing Online Advertising &amp; Business Sources in APA<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">LibGuide containing APA citation guidelines and examples for citing advertising and business sources.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>\n<p><b>Can&#8217;t find what you need? Email us at: comlibrarian@library.illinois.edu. Or use &#8220;Ask a Librarian&#8221; chat on the<\/b><a href=\"https:\/\/www.library.illinois.edu\/commedia\/\" target=\"_blank\" rel=\"noopener\"> <b>Communications Library website<\/b><\/a><b>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Resources Company and Product Information ProQuest One Business Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more. Advertising Age Includes information specific to the advertising industry. Business Source Ultimate Features resources concerning business trends and development Nexis [&hellip;]<\/p>\n","protected":false},"author":896,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8584","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/8584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/users\/896"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/comments?post=8584"}],"version-history":[{"count":4,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/8584\/revisions"}],"predecessor-version":[{"id":8827,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/8584\/revisions\/8827"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/media?parent=8584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}