{"id":534,"date":"2017-07-12T18:02:59","date_gmt":"2017-07-12T18:02:59","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/commedia\/?page_id=534"},"modified":"2026-03-10T18:39:55","modified_gmt":"2026-03-10T18:39:55","slug":"adv585-sp11","status":"publish","type":"page","link":"https:\/\/wordpress.library.illinois.edu\/commedia\/guides\/archivedguides\/adv585-sp11\/","title":{"rendered":"Advertising 585 (Nelson)"},"content":{"rendered":"<h2 style=\"text-align: center\">Advertising Analysis Resources<\/h2>\n<p style=\"text-align: center\"><strong>Remember to bring your I-Card when requesting these resources!<\/strong><\/p>\n<h3><strong>Advertising Rates and Data:<\/strong><\/h3>\n<p>(sources are located behind the Circulation Desk)<\/p>\n<ul>\n<li>SRDS TV &amp; Cable Advertising Source\n<ul>\n<li>Provides affiliations and coverage for: commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, sports networks, and syndicators.<\/li>\n<li>(Does not include advertising rates.)<\/li>\n<\/ul>\n<\/li>\n<li>SRDS Radio Advertising Source\n<ul>\n<li>Provides: market profiles, AM\/FM commercial stations, networks.<\/li>\n<li>(Does not include advertising rates.)<\/li>\n<\/ul>\n<\/li>\n<li>SRDS Newspaper Advertising Source\n<ul>\n<li>Provides information on daily newspapers, newspaper groups, Black newspapers, college newspapers, and specialized newspapers. Lists detailed group and classified advertising rates as well as circulation figures.<\/li>\n<\/ul>\n<\/li>\n<li>SRDS Consumer Magazine Advertising Source\n<ul>\n<li>Provides information on over 3,000 U.S. and international consumer magazines.\u00a0 Lists detailed group and classified \u00a0advertising rates as well as circulation figures.<\/li>\n<\/ul>\n<\/li>\n<li>SRDS Out of Home Advertising Source\n<ul>\n<li>Includes coverage, circulation, rates, terms and conditions, and advertising rates for over 19 media categories including: airport, outdoor, stadium, transit, movie, and shopping malls.<\/li>\n<\/ul>\n<\/li>\n<li>SRDS Interactive Advertising Source\n<ul>\n<li>Lists Online advertising opportunities such as web sites. Get up-to date information on audience profiles, advertising rates, circulation\/coverage, contact names and more.<\/li>\n<\/ul>\n<\/li>\n<li>\u00a0Marketer&#8217;s Guide to Media\n<ul>\n<li>Lists current rates and audience estimates for the major media. Includes broadcast and cable television, radio, out-of-home, magazines, newspapers, and online media.<\/li>\n<li>(&#8220;Average&#8221; costs for television and radio advertising are provided.)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Consumer and Product Information:<\/strong><\/h3>\n<ul>\n<li>SRDS Lifestyle Market Analyst (Located behind Circulation desk)\n<ul>\n<li>Breaks down the American population geographically and demographically and includes extensive lifestyle information on the interests, hobbies, and activities popular in each geographic and demographic market.<\/li>\n<\/ul>\n<\/li>\n<li><strong>New Strategist Books<\/strong>\n<ul>\n<li>(sources are located on the Adv. Bookcase)<\/li>\n<li>The Communications Library has a collection of over 50 books focusing on specific demographic groups (ethnicity, age, gender) and their interests, income, spending patterns, education levels, etc.\n<ul>\n<li>American Attitudes, 5th ed.<\/li>\n<li>Who&#8217;s Buying at Restaurants and Carry-Outs, 7th ed.<\/li>\n<li>Who&#8217;s Buying Groceries, 7th ed.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma991154002602705816\">Vital Statistics of the United States<\/a>\n<ul>\n<li>Births, life expectancy, deaths, and selected health data.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/www.proquest.com\/intermediateredirectforezproxy\">ProQuest One Business<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jfulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=jsearch_scope&amp;tab=jsearch_slot&amp;docid=alma99954687740905899\"> Advertising Age<\/a>\n<ul>\n<li>Includes information specific to the advertising industry.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954676998805899\"> Wall Street Journal<\/a>\n<ul>\n<li>Provides the most recent business news and information on companies, products, consumers, trends, etc.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/advance.lexis.com\/api\/research\/home?context=1516831&amp;primaryipauth=true\/\"> Lexis\/Nexis<\/a>\n<ul>\n<li>Provides the most recent news stories (including business) and statistics on companies, products, consumers, trends, etc.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Websites<\/h3>\n<ul>\n<li><a href=\"http:\/\/www.google.com\/url?sa=t&amp;source=web&amp;cd=1&amp;ved=0CCAQFjAA&amp;url=http%3A%2F%2Fwww.adcouncil.org%2F&amp;rct=j&amp;q=Ad%20Council&amp;ei=nbg8Ta3dEYLZgAfU5MzyCA&amp;usg=AFQjCNHVsuxuJ0Z17fMf4IizUgl-etAt9A&amp;cad=rja\">Ad Council<\/a><\/li>\n<li><a href=\"http:\/\/www.google.com\/url?sa=t&amp;source=web&amp;cd=1&amp;ved=0CDEQFjAA&amp;url=http%3A%2F%2Fwww.dinnerplanner.com%2F&amp;rct=j&amp;q=Dinner%20Planner&amp;ei=xrg8TYLJOoLAgQftzsDdCA&amp;usg=AFQjCNEkt94k3w01vz-Aevd3Y5aYzUI0xg&amp;cad=rja\">Dinner Planner<\/a><\/li>\n<li><a href=\"http:\/\/www.google.com\/url?sa=t&amp;source=web&amp;cd=1&amp;ved=0CCEQFjAA&amp;url=http%3A%2F%2Fwww.huffingtonpost.com%2F&amp;rct=j&amp;q=Huffington%20Post&amp;ei=-7g8TY3aEsT0gAempezbCA&amp;usg=AFQjCNG9kvUUcWIolA_I85Jbw4UaljbMCw&amp;cad=rja\">Huffington Post<\/a><\/li>\n<li><a href=\"http:\/\/www.google.com\/url?sa=t&amp;source=web&amp;cd=1&amp;sqi=2&amp;ved=0CCQQFjAA&amp;url=http%3A%2F%2Fwww.familiesandwork.org%2F&amp;rct=j&amp;q=Families%20and%20work%20institute&amp;ei=JLk8Tc_JLsLogQfv4Iz-CA&amp;usg=AFQjCNGq48Oi0BcGZ2wtTlMIy7QWPQNpdA&amp;cad=rja\">Families and Work Institute<\/a><\/li>\n<\/ul>\n<div>\n<p style=\"text-align: center\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: center\"><strong>Can&#8217;t find what you need? Email us at: <a href=\"mailto:comlibrarian@library.illinois.edu\">comlibrarian@library.illinois.edu<\/a>. Or, visit the Communications Library<\/strong><\/p>\n<p style=\"text-align: center\"><strong>Library Hours: Mon-Thurs: 8 am-12 am; Fri: 8 am-5 pm; Sat: 1-5 pm; Sun: 1 pm-12 am<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Analysis Resources Remember to bring your I-Card when requesting these resources! Advertising Rates and Data: (sources are located behind the Circulation Desk) SRDS TV &amp; Cable Advertising Source Provides affiliations and coverage for: commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, sports networks, and syndicators. (Does not include advertising rates.) [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-534","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/comments?post=534"}],"version-history":[{"count":19,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/534\/revisions"}],"predecessor-version":[{"id":8746,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/534\/revisions\/8746"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/176"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/media?parent=534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}