{"id":529,"date":"2017-07-12T17:55:08","date_gmt":"2017-07-12T17:55:08","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/commedia\/?page_id=529"},"modified":"2026-03-10T18:35:18","modified_gmt":"2026-03-10T18:35:18","slug":"adv483-sp11","status":"publish","type":"page","link":"https:\/\/wordpress.library.illinois.edu\/commedia\/guides\/archivedguides\/adv483-sp11\/","title":{"rendered":"Advertising 483 (Clifton\/Ham)"},"content":{"rendered":"<h2 style=\"text-align: center\">Audience Analysis Resources<\/h2>\n<p style=\"text-align: center\"><strong>Remember to bring your I-Card when requesting these resources!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Advertising Rates and Data:<\/strong><\/h3>\n<p>(sources are located behind the Circulation Desk)<\/p>\n<ul>\n<li>SRDS TV &amp; Cable Advertising Source\n<ul>\n<li>Provides affiliations and coverage for: commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, sports networks, and syndicators.<\/li>\n<li>(Does not include advertising rates.)<\/li>\n<\/ul>\n<\/li>\n<li>SRDS Radio Advertising Source\n<ul>\n<li>Provides: market profiles, AM\/FM commercial stations, networks.<\/li>\n<li>(Does not include advertising rates.)<\/li>\n<\/ul>\n<\/li>\n<li>SRDS Newspaper Advertising Source\n<ul>\n<li>Provides information on daily newspapers, newspaper groups, Black newspapers, college newspapers, and specialized newspapers. Lists detailed group and classified advertising rates as well as circulation figures.<\/li>\n<\/ul>\n<\/li>\n<li>SRDS Consumer Magazine Advertising Source\n<ul>\n<li>Provides information on over 3,000 U.S. and international consumer magazines.\u00a0 Lists detailed group and classified \u00a0advertising rates as well as circulation figures.<\/li>\n<\/ul>\n<\/li>\n<li>SRDS Out of Home Advertising Source\n<ul>\n<li>Includes coverage, circulation, rates, terms and conditions, and advertising rates for over 19 media categories including: airport, outdoor, stadium, transit, movie, and shopping malls.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u00a0<\/strong>SRDS Interactive Advertising Source\n<ul>\n<li>Lists Online advertising opportunities such as web sites. Get up-to date information on audience profiles, advertising rates, circulation\/coverage, contact names and more.<\/li>\n<\/ul>\n<\/li>\n<li>\u00a0Marketer&#8217;s Guide to Media (338.47659105 MA)<\/li>\n<li>Thumbnail Media Planner (302.230973 T42)\n<ul>\n<li>These sources list current rates and audience estimates for the major media. Includes broadcast and cable television, radio, out-of-home, magazines, newspapers, and online media.<\/li>\n<li>(&#8220;Average&#8221; costs for television and radio advertising are provided.)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Demographic Information:<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma991154002602705816\">Vital Statistics of the United States<\/a>\n<ul>\n<li>Births, life expectancy, deaths, and selected health data.<\/li>\n<li>(sources are located on the Adv. Bookcase)<\/li>\n<\/ul>\n<\/li>\n<li>SRDS Lifestyle Market Analyst\n<ul>\n<li>Breaks down the American population geographically and demographically and includes extensive lifestyle information on the interests, hobbies, and activities popular in each geographic and demographic market.<\/li>\n<\/ul>\n<\/li>\n<li>New Strategist Books (located on Advertising Book Case)\n<ul>\n<li>The Communications Library has a collection of over 50 books focusing on specific demographic groups (ethnicity, age, gender) and their interests, income, spending patterns, education levels, etc.<\/li>\n<\/ul>\n<\/li>\n<li>Best Customers (Chapter on &#8220;Travel&#8221;)<\/li>\n<li>Who&#8217;s Buying for Travel, 7th ed.<\/li>\n<li>Who&#8217;s Buying at Restaurants and Carry-outs, 7th ed.<\/li>\n<li><a href=\"https:\/\/claritas360.claritas.com\/mybestsegments\/\">Claritas 360<\/a>\n<ul>\n<li>Evaluate market segments by linking consumer behaviors for shopping, financial, media, and much more.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>Company\/Product Information:<\/strong><\/h3>\n<p>(sources available via the Library website)<\/p>\n<ul>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jfulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=jsearch_scope&amp;tab=jsearch_slot&amp;docid=alma99954687740905899\">Advertising Age<\/a>\n<ul>\n<li>Includes information specific to the advertising industry.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954676998805899\">Wall Street Journal<\/a>\n<ul>\n<li>Provides the most recent business news and information on companies, products, consumers, trends, etc.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/advance.lexis.com\/api\/research\/home?context=1516831&amp;primaryipauth=true\/\">Lexis\/Nexis<\/a>\n<ul>\n<li>Provides the most recent news stories (including business) and statistics on companies, products, consumers, trends, etc<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div>\n<p style=\"text-align: center\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: center\"><strong>Can&#8217;t find what you need? Email us at: <a href=\"mailto:comlibrarian@library.illinois.edu\">comlibrarian@library.illinois.edu<\/a>. Or, visit the Communications Library<\/strong><\/p>\n<p style=\"text-align: center\"><strong>Library Hours: Mon-Thurs: 8 am-12 am; Fri: 8 am-5 pm; Sat: 1-5 pm; Sun: 1 pm-12 am<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Audience Analysis Resources Remember to bring your I-Card when requesting these resources! &nbsp; Advertising Rates and Data: (sources are located behind the Circulation Desk) SRDS TV &amp; Cable Advertising Source Provides affiliations and coverage for: commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, sports networks, and syndicators. (Does not include advertising [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-529","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/comments?post=529"}],"version-history":[{"count":15,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/529\/revisions"}],"predecessor-version":[{"id":8744,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/529\/revisions\/8744"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/176"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/media?parent=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}