{"id":417,"date":"2017-07-11T15:22:56","date_gmt":"2017-07-11T15:22:56","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/commedia\/?page_id=417"},"modified":"2026-02-19T00:05:52","modified_gmt":"2026-02-19T00:05:52","slug":"adv483-fa13","status":"publish","type":"page","link":"https:\/\/wordpress.library.illinois.edu\/commedia\/guides\/archivedguides\/adv483-fa13\/","title":{"rendered":"Adv 483 (Sar)"},"content":{"rendered":"<h2 style=\"text-align: center\">Advertising Resources<\/h2>\n<p style=\"text-align: center\"><strong>Remember to bring your I-Card when requesting these resources!<\/strong><\/p>\n<div class=\"shortcode sh-grid sh-grid-cols-1 md:sh-grid-cols-12 sh-gap-3\"><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/p>\n<h3>Company\/Product Information:(sources available via the Library website)<\/h3>\n<p><a href=\"https:\/\/www.proquest.com\/intermediateredirectforezproxy\">ProQuest One Business\u00a0<\/a><\/p>\n<ul>\n<li>Identifies articles on business, finance, and management topics from regional, U.S. and international publications.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1557-7414&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Advertising Age<\/a><\/p>\n<ul>\n<li>Includes information specific to the advertising industry.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/advance.lexis.com\/api\/research\/home?context=1516831&amp;primaryipauth=true\/\">Nexis Uni<\/a><\/p>\n<ul>\n<li>Provides the most recent news stories (including business) and statistics on companies, products, consumers, trends, etc.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,2574-9579&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Wall Street Journal<\/a><\/p>\n<ul>\n<li>Provides the most recent business news and information on companies, products, consumers, trends, etc.<\/li>\n<\/ul>\n<h3>Demographic and Psychographic Information<\/h3>\n<p>New Strategist Books\u00a0(available on the Advertising Bookcase)<\/p>\n<ul>\n<li>The Communications Library has a collection of over 50 books focusing on specific demographic groups (ethnicity, age, gender) and their interests, income, spending patterns, education levels, etc.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/claritas360.claritas.com\/mybestsegments\/\">Claritas 360 <\/a>(available online)<\/p>\n<ul>\n<li>Helps you evaluate market segments<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Local Market Audience Analyst<\/a>\u00a0(available online, requires Internet Explorer)<\/p>\n<ul>\n<li>Breaks down the American population geographically and demographically and includes extensive lifestyle information on the interests, hobbies, and activities popular in each geographic and demographic market.<\/li>\n<\/ul>\n<p><\/div><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/p>\n<h3>Advertising Rates and Data:(sources are located behind the library&#8217;s reference desk)<\/h3>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Consumer Magazine Media<\/a> (available online)<\/p>\n<ul>\n<li>Provides information on over 3,000 U.S. and international consumer magazines. Lists detailed group and classified advertising rates as well as circulation figures.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Digital Websites<\/a> (available online)<\/p>\n<ul>\n<li>Lists online advertising opportunities such as web sites. Get up-to date information on audience profiles, advertising rates, circulation\/coverage, contact names and more.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Newspaper Media<\/a>(available online)<\/p>\n<ul>\n<li>Provides information on daily newspapers, newspaper groups, Black newspapers, college newspapers, and specialized newspaper. Lists detailed group and classified advertising rates as well as circulation figures.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Digital Networks &amp; Tech<\/a> (available online)<\/p>\n<ul>\n<li>Provides digital ad network and ad tech vendor profiles plus over 20,000 website profiles.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Out of Home Media<\/a> (available online)<\/p>\n<ul>\n<li>Includes coverage, circulation, rates, terms and conditions, and advertising rates for over 19 media categories including: airport, outdoor, stadium, transit, movie, and shopping malls.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Local Media by DMA<\/a> (available online)<\/p>\n<ul>\n<li>Provides information on local media<\/li>\n<\/ul>\n<div><a href=\"https:\/\/next.srds.com\/home\">SRDS Radio Media<\/a> (available online)<\/div>\n<ul>\n<li>Provides: market profiles, AM\/FM commercial stations, networks. Includes cost per point estimates.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS TV &amp; Cable Media<\/a> (available online)<\/p>\n<ul>\n<li>Provides affiliations and coverage for: commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, sports networks, and syndicators. Includes cost per point estimates<\/li>\n<\/ul>\n<p><ins>Thumbnail Media Planner<\/ins><\/p>\n<ul>\n<li>Lists current rates and audience estimates for the major media. Call number: 302.230973 T42<\/li>\n<\/ul>\n<p><\/div><\/div>\n<p style=\"text-align: center\"><strong>Can&#8217;t find what you need? Email us at: <a href=\"mailto:comlibrarian@library.illinois.edu\">comlibrarian@library.illinois.edu<\/a>. Or, visit the Communications Library<\/strong><\/p>\n<p style=\"text-align: center\"><strong>Library Hours: Mon-Thurs: 8 am-12 am; Fri: 8 am-5 pm; Sat: 1-5 pm; Sun: 1 pm-12 am<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Resources Remember to bring your I-Card when requesting these resources! Company\/Product Information:(sources available via the Library website) ProQuest One Business\u00a0 Identifies articles on business, finance, and management topics from regional, U.S. and international publications. Advertising Age Includes information specific to the advertising industry. Nexis Uni Provides the most recent news stories (including business) and [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-417","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/comments?post=417"}],"version-history":[{"count":13,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/417\/revisions"}],"predecessor-version":[{"id":8660,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/417\/revisions\/8660"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/176"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/media?parent=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}