{"id":402,"date":"2017-07-11T14:56:59","date_gmt":"2017-07-11T14:56:59","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/commedia\/?page_id=402"},"modified":"2026-02-19T00:08:21","modified_gmt":"2026-02-19T00:08:21","slug":"adv491-sp14","status":"publish","type":"page","link":"https:\/\/wordpress.library.illinois.edu\/commedia\/guides\/archivedguides\/adv491-sp14\/","title":{"rendered":"Adv 491 (Bowden)"},"content":{"rendered":"<h2><strong>Library Resources<br \/>\n<\/strong><\/h2>\n<div class=\"shortcode sh-grid sh-grid-cols-1 md:sh-grid-cols-12 sh-gap-3\"><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/p>\n<h3>Demographic\/Psychographic Resources<\/h3>\n<p><a href=\"https:\/\/www.proquest.com\/intermediateredirectforezproxy\">ProQuest One Business<\/a><\/p>\n<ul>\n<li>Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1557-7414&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Advertising Age<\/a><\/p>\n<ul>\n<li>Includes information specific to the advertising industry.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/data.census.gov\/cedsci\/\">U.S. Census Bureau Data\u00a0<\/a><\/p>\n<ul>\n<li>Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state, county, city, town, or zip code.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/claritas360.claritas.com\/mybestsegments\/\">Claritas 360<\/a> (available online)<\/p>\n<ul>\n<li>Helps you evaluate market segments and consumer groups.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma991154002602705816\">Vital Statistics of the United States<\/a><\/p>\n<ul>\n<li>Births, life expectancy, deaths, and selected health data.<\/li>\n<\/ul>\n<p><\/div><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/p>\n<h3>Print Books<\/h3>\n<h4><strong>Demographic\/Psychographic Books\u00a0(available on the Advertising Bookcase)<\/strong><\/h4>\n<p>(The Communications Library has a collection of over 50 books focusing on specific demographic groups and their interests, income, spending patterns, education levels, etc.)<\/p>\n<p>Advertising to <strong>Baby Boomers<\/strong><\/p>\n<p><strong>Black America<\/strong>: An Economic Powerhouse in the Dark<\/p>\n<p><strong>Gays, Lesbians<\/strong>, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing<\/p>\n<p>Getting Wiser to <strong>Teens<\/strong>: More Insights into Marketing to Teenagers<\/p>\n<p><strong>Hispanic<\/strong> Customers for Life: A Fresh Look at Acculturation<\/p>\n<p>Marketing to American <strong>Latinos<\/strong>: A Guide to the In-Culture Approach Part 1<\/p>\n<p>Marketing to American <strong>Latinos<\/strong>: A Guide to the In-Culture Approach Part 2<\/p>\n<p>Target the U.S <strong>Asian<\/strong> Market: A Practical Guide to Doing Business<\/p>\n<p>Targeting the New Professional <strong>Woman<\/strong>: How to Market and Sell to Today\u2019s 57 Million Working Women<\/p>\n<p>The <strong>Kid<\/strong>\u2019s Market: Myths and Realities<\/p>\n<p>The Tru Study 2010: U.S <strong>Teen &amp; Twenty-Something<\/strong> Edition<\/p>\n<p>The 85% Niche: The Power of <strong>Women<\/strong> of All Colors- Latina, Black, and Asian<\/p>\n<p>Wise Up to <strong>Teens<\/strong>: Insights into Marketing and Advertising to Teenagers<\/p>\n<p><\/div><\/div>\n<p style=\"text-align: center\"><strong>Can&#8217;t find what you need? Email us at: <a href=\"mailto:comlibrarian@library.illinois.edu\">comlibrarian@library.illinois.edu<\/a>. Or, visit the Communications Library<\/strong><\/p>\n<p style=\"text-align: center\"><strong>Library Hours: Mon-Thurs: 8 am-12 am; Fri: 8 am-5 pm; Sat: 1-5 pm; Sun: 1 pm-12 am<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Library Resources Demographic\/Psychographic Resources ProQuest One Business Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more. Advertising Age Includes information specific to the advertising industry. U.S. Census Bureau Data\u00a0 Find popular facts (income, population, racial info, etc.) and [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-402","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/comments?post=402"}],"version-history":[{"count":13,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/402\/revisions"}],"predecessor-version":[{"id":8662,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/402\/revisions\/8662"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/176"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/media?parent=402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}