{"id":393,"date":"2017-07-11T14:32:31","date_gmt":"2017-07-11T14:32:31","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/commedia\/?page_id=393"},"modified":"2026-02-19T00:01:52","modified_gmt":"2026-02-19T00:01:52","slug":"adv281-sp14","status":"publish","type":"page","link":"https:\/\/wordpress.library.illinois.edu\/commedia\/guides\/archivedguides\/adv281-sp14\/","title":{"rendered":"Adv 281 (Yoon)"},"content":{"rendered":"<h2 style=\"text-align: center\">Library Resources<\/h2>\n<div class=\"shortcode sh-grid sh-grid-cols-1 md:sh-grid-cols-12 sh-gap-3\"><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/p>\n<h3>Scholarly Databases<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.proquest.com\/intermediateredirectforezproxy\">ProQuest One Business<\/a> (business-trade and scholarly)<\/li>\n<li><a href=\"https:\/\/web.p.ebscohost.com\/start?key=100.65.189.54_8000_968434126&amp;site=ehost&amp;defaultdb=cms\">Communication Source<\/a> (comm and media)<\/li>\n<\/ul>\n<h3>Scholarly Journals in Advertising\/Marketing<\/h3>\n<ul>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1759-3948&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">International Journal of Advertising<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1557-7805&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Advertising<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1740-1909&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Advertising Research<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1537-5277&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Consumer Research<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1547-7185&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Marketing<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1547-7193&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Marketing Research<\/a><\/li>\n<\/ul>\n<h3>Books<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.library.illinois.edu\/search-tools\/\">Online Catalog<\/a><\/li>\n<\/ul>\n<h3>Citation Assistance<\/h3>\n<ul>\n<li><a href=\"https:\/\/guides.library.illinois.edu\/c.php?g=348126&amp;p=2346376\">Style Guides<\/a><\/li>\n<\/ul>\n<p><\/div><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/p>\n<h3>Demographic\/Psychographic Info<\/h3>\n<ul>\n<li><a href=\"https:\/\/data.census.gov\/cedsci\/\">Census Data<\/a>\n<ul>\n<li>Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state,county, city, town, or zip code.<\/li>\n<\/ul>\n<\/li>\n<li><strong>New Strategist Books<\/strong> (available on Adv Bookshelf)\n<ul>\n<li>A collection of over 50 books focusing on specific demographic groups and their interests, income, and spending.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma991154002602705816\">Vital Statistics of the United States<\/a>\n<ul>\n<li>Births, life expectancy, deaths, and selected health data.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Ad$ Summary<\/h3>\n<p>Lists brands alphabetically and includes the total advertising expenditure for the brands across 10 media.<\/p>\n<ul>\n<li><a href=\"https:\/\/wordpress.library.illinois.edu\/commedia\/ad__summary\/\">Ad $ Summary<\/a><\/li>\n<\/ul>\n<h3>Statistical Abstract of the United States<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.census.gov\/library\/publications\/2011\/compendia\/statab\/131ed.html\">2012 Edition of Statistical Abstract<\/a><\/li>\n<li><a href=\"https:\/\/www.census.gov\/library\/publications\/time-series\/statistical_abstracts.html\">2011 &amp; Earlier Editions of Statistical Abstract<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n<p style=\"text-align: center\"><strong>Library Hours: Mon-Thurs: 8 am-12 am; Fri: 8 am-5 pm; Sat: 1-5 pm; Sun: 1 pm-12 am<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Library Resources Scholarly Databases ProQuest One Business (business-trade and scholarly) Communication Source (comm and media) Scholarly Journals in Advertising\/Marketing International Journal of Advertising Journal of Advertising Journal of Advertising Research Journal of Consumer Research Journal of Marketing Journal of Marketing Research Books Online Catalog Citation Assistance Style Guides Demographic\/Psychographic Info Census Data Find popular facts [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-393","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":18,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/393\/revisions"}],"predecessor-version":[{"id":8659,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/393\/revisions\/8659"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/176"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/media?parent=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}