{"id":3460,"date":"2022-08-28T23:23:51","date_gmt":"2022-08-28T23:23:51","guid":{"rendered":"https:\/\/wordpress.library.illinois.edu\/commedia\/?page_id=3460"},"modified":"2025-11-20T18:32:46","modified_gmt":"2025-11-20T18:32:46","slug":"adv-483-wise-ray","status":"publish","type":"page","link":"https:\/\/wordpress.library.illinois.edu\/commedia\/adv-483-wise-ray\/","title":{"rendered":"ADV 483 (Wise, Ray)"},"content":{"rendered":"<h2><b>Advertising Resources<\/b><\/h2>\n<p><span style=\"font-weight: 400\"><div class=\"shortcode sh-grid sh-grid-cols-1 md:sh-grid-cols-12 sh-gap-3\"><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/span><\/p>\n<h3><b>Company\/Product Information: (sources available via the Library website)<\/b><\/h3>\n<p><a href=\"https:\/\/www.proquest.com\/intermediateredirectforezproxy\"><span style=\"font-weight: 400\">ProQuest One Business<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/wordpress.library.illinois.edu\/commedia\/ad__summary\/\"><span style=\"font-weight: 400\">Ad $ Summary<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Includes advertising spending for companies and brands<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1557-7414&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\"><span style=\"font-weight: 400\">Advertising Age<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Includes information specific to the advertising industry.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/web.p.ebscohost.com\/start?key=100.65.90.199_8000_347278720&amp;site=ehost&amp;defaultdb=bsu\"><span style=\"font-weight: 400\">Business Source Ultimate<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Identifies articles on business, finance, and management topics from regional, U.S. and international publications.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/services.ibisworld.com\/identity\/connect\/authorize?client_id=IBISWorld.Client.Core.Prod&amp;redirect_uri=https%3A%2F%2Fmy.ibisworld.com%2Fsignin-oidc&amp;response_type=code%20id_token&amp;scope=openid%20profile%20roles%20identity%20email&amp;response_mode=form_post&amp;nonce=638696205290739942.OWJkZTBhMjAtZTVjNS00OWVkLWJiNDctZTkzMmY2NDQ2M2NhOTAxY2VjNzEtN2Y0My00NzY5LTkzMTQtYTRhZWY4YjE4M2Vi&amp;acr_values=trgt%3Ahttps%3A%2F%2Fmy.ibisworld.com%2F&amp;state=CfDJ8K2IeJ3_WjFPon3-L_0PFUwXi4bunNzeUzPvziCcQ0LBZ3Kqi4_swDLRz-H5hH8xuTk7zXTSx7uDhSlDgBOqXSwvROf9JtDOqfgHvsGQEiSo6fOKkF-lovOitiXPLCli8EIoSgg56H8DGZgHrE8-lUI2TXx-sl86vjKV3qo3-u3Ccyj_-k0bflE6VBWdaZlSqyR56Utqj8reLBbRG5OsGI3Dddlwf8bmRMYFOKYnC0GoI8D4n14JbtK-PPq9CbkxYXp3bItJQHy1YjvvpiBCtKVsaXhMPaJJ03-xdLtqvqZm&amp;x-client-SKU=ID_NET6_0&amp;x-client-ver=6.35.0.0\"><span style=\"font-weight: 400\">IBIS World<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A collection of Industry Market Research<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.mergentintellect.com\/index.php\/login\/error\"><span style=\"font-weight: 400\">Mergent Intellect<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.mergentonline.com\/basicsearch.php\"><span style=\"font-weight: 400\">Mergent Online<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Access U.S. company data, U.S. annual reports, international company data, and international annual reports.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/advance.lexis.com\/api\/research\/home?context=1516831&amp;primaryipauth=true\/\"><span style=\"font-weight: 400\">Nexis Uni<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides the most recent news stories (including business) and statistics on companies, products, consumers, trends, etc.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,2574-9579&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\"><span style=\"font-weight: 400\">Wall Street Journal<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides the most recent business news and information on companies, products, consumers, trends, etc.<\/span><\/li>\n<\/ul>\n<h3><b>Demographic and Psychographic Information<\/b><\/h3>\n<p><a href=\"https:\/\/data.census.gov\/cedsci\/\"><span style=\"font-weight: 400\">Census Bureau Data<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state, county, city, town, or zip code.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/claritas360.claritas.com\/mybestsegments\/\"><span style=\"font-weight: 400\">Claritas 360\u00a0<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.mergentonline.com\/basicsearch.php\"><span style=\"font-weight: 400\">Mergent Online<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Includes annual reports for companies.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/search?query=any,contains,New%20strategist%20books&amp;tab=LibraryCatalog&amp;search_scope=MyInstitution&amp;vid=01CARLI_UIU:CARLI_UIU&amp;mfacet=library,include,5899%E2%80%93160733750005899,1&amp;lang=en&amp;offset=0\"><span style=\"font-weight: 400\">New Strategist Books <\/span><\/a><span style=\"font-weight: 400\">(available on the Advertising Bookcase)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The Communications Library has a collection of over 50 books focusing on specific demographic groups (ethnicity, age, gender) and their interests, income, spending patterns, education levels, etc.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.statista.com\/\"><span style=\"font-weight: 400\">Statista<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/div><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/span><\/p>\n<h3><b>Advertising Rates and Data: (sources are located behind the library&#8217;s reference desk)<\/b><\/h3>\n<p><a href=\"https:\/\/next.srds.com\/home\"><span style=\"font-weight: 400\">SRDS Consumer Magazine Media<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides information on over 3,000 U.S. and international consumer magazines. Lists detailed group and classified advertising rates as well as circulation figures.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\"><span style=\"font-weight: 400\">SRDS Digital<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lists online advertising opportunities such as web sites and includes information on digital networks and advertising tech companies.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\"><span style=\"font-weight: 400\">SRDS Newspaper Media<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides information on daily newspapers, newspaper groups, Black newspapers, college newspapers, and specialized newspaper. Lists detailed group and classified advertising rates as well as circulation figures.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\"><span style=\"font-weight: 400\">SRDS Out of Home Media<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Includes coverage, circulation, rates, terms and conditions, and advertising rates for over 19 media categories including: airport, outdoor, stadium, transit, movie, and shopping malls.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\"><span style=\"font-weight: 400\">SRDS Broadcast<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides: Radio market profiles, AM\/FM commercial stations, networks. Includes cost per point estimates.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides affiliations and coverage for: TV commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, sports networks, and syndicators. Includes cost per point estimates<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99648696412205899\"><span style=\"font-weight: 400\">Thumbnail Media Planner<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lists current rates and audience estimates for the major media. Call number: 302.230973 T42<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.tvb.org\/\"><span style=\"font-weight: 400\">TVB: Local Media Marketing Solutions<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides a variety of tools and resources to help advertisers make the best use of local ad dollars.<\/span><\/li>\n<\/ul>\n<h3><b>Citing Sources<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/guides.library.illinois.edu\/c.php?g=348126&amp;p=2346376\"><span style=\"font-weight: 400\">Style Guides (APA, Chicago, MLA)<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/guides.library.illinois.edu\/citingadsources\"><span style=\"font-weight: 400\">Citing Online Advertising &amp; Business Sources in APA<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>\n<p style=\"text-align: center\"><b>Can&#8217;t find what you need? Email us at: comlibrarian@library.illinois.edu or use &#8220;Ask a Librarian&#8221; chat on the<\/b><a href=\"https:\/\/www.library.illinois.edu\/commedia\/\"> <b>Communications Library website<\/b><\/a><b>!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Resources Company\/Product Information: (sources available via the Library website) ProQuest One Business Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more. Ad $ Summary Includes advertising spending for companies and brands Advertising Age Includes information specific to [&hellip;]<\/p>\n","protected":false},"author":770,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3460","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/3460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/users\/770"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/comments?post=3460"}],"version-history":[{"count":17,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/3460\/revisions"}],"predecessor-version":[{"id":8503,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/3460\/revisions\/8503"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/media?parent=3460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}