{"id":333,"date":"2017-07-07T14:36:04","date_gmt":"2017-07-07T14:36:04","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/commedia\/?page_id=333"},"modified":"2026-02-16T01:07:47","modified_gmt":"2026-02-16T01:07:47","slug":"adv393-sp15","status":"publish","type":"page","link":"https:\/\/wordpress.library.illinois.edu\/commedia\/guides\/archivedguides\/adv393-sp15\/","title":{"rendered":"Adv 393 (Yoon)"},"content":{"rendered":"<h2 style=\"text-align: center\">Library Resources<\/h2>\n<div class=\"shortcode sh-grid sh-grid-cols-1 md:sh-grid-cols-12 sh-gap-3\"><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/p>\n<h3>Scholarly Databases (for scholarly articles)<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.proquest.com\/intermediateredirectforezproxy\">ProQuest One Business<\/a> (business)<\/li>\n<li><a href=\"https:\/\/web.p.ebscohost.com\/start?key=100.65.189.54_8000_968434126&amp;site=ehost&amp;defaultdb=cms\">Communication Source<\/a> (comm and media)<\/li>\n<li><a href=\"https:\/\/www.proquest.com\/intermediateredirectforezproxy\">GenderWatch<\/a> (women&#8217;s studies, gender)<\/li>\n<li><a href=\"https:\/\/www.proquest.com\/intermediateredirectforezproxy\">PsycInfo<\/a> (psychology)<\/li>\n<\/ul>\n<h3>Trade Publications, Magazines, and Newspapers<\/h3>\n<ul>\n<li><a href=\"https:\/\/web.p.ebscohost.com\/start?key=100.65.90.199_8000_133381467&amp;site=ehost&amp;defaultdb=a9h\">Academic Search Complete<\/a> (magazines + trade pubs)<\/li>\n<li><a href=\"https:\/\/advance.lexis.com\/api\/research\/home?context=1516831&amp;primaryipauth=true\/\">Nexis Uni<\/a> (magazines, trade pubs, and newspapers)<\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jfulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=jsearch_scope&amp;tab=jsearch_slot&amp;docid=alma99954693526205899\">New York Times<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,2574-9579&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Wall Street Journal<\/a><\/li>\n<\/ul>\n<h3>\u00a0Online Source<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.livingroomcandidate.org\/\">The Living Room Candidate: Presidential Campaign Commercials 1952-2012<\/a><\/li>\n<\/ul>\n<h3>Suggested keywords for searching:<\/h3>\n<p>Advertising, Advertisements, Advertisers, Advergames, Product Placement, Ad Creep, Sponsorship Promotion, Brands<\/p>\n<p>Media, Mass Media, Audience, Consumers, Target Audience<\/p>\n<p>Society, United States, First Amendment, Regulation, Social Responsibility<\/p>\n<p>Harmful, Benefits, Effects, Offensive, Shockvertising<\/p>\n<p>Children, Advertising to Children<\/p>\n<p>Political Advertising, Political Advertisements<\/p>\n<p>Tobacco, Cigarettes, Alcohol, Drinking, Drugs, Controlled Substances, Prescription Medication, Pharmaceutical Companies, Sex, Sex in Advertising, Healthy Products, Unhealthy Products<\/p>\n<p>Stereotypes, Stereotypes in Advertising, Stereotypes in Mass Media<\/p>\n<p>Direct to Consumer Advertising<\/p>\n<p>Social Media, Facebook<\/p>\n<p>Captive Spaces<\/p>\n<p>Creative Strategy, Business Strategy<\/p>\n<p><\/div><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/p>\n<h3>Books<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.library.illinois.edu\/search-tools\/\">Online Catalog <\/a>(books at UIUC and I-Share)<\/li>\n<li>Battleground: The Media (Call#: 302.23 B322 Communications Library Reference Collection)<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Trade Pubs on Advertising and PR<\/h3>\n<ul>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1557-7414&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Advertising Age<\/a> (print + online)<\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,0199-2864&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Adweek<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1064-4318&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Brandweek<\/a> (Full text available 1994-2011)<\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1068-6827&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Broadcasting &amp; Cable<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1055-176X&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Mediaweek<\/a> (print + online)<\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1082-9113&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Public Relations Strategist<\/a> (full-text journal)<\/li>\n<li><a href=\"https:\/\/www.prweek.com\/us\">PR Week<\/a><\/li>\n<\/ul>\n<h3>Citation Assistance<\/h3>\n<ul>\n<li><a href=\"https:\/\/guides.library.illinois.edu\/c.php?g=348126&amp;p=2346376\">Online Style Guides<\/a><\/li>\n<\/ul>\n<h3>Websites<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.ragan.com\/\">ragan.com<\/a><\/li>\n<li><a href=\"https:\/\/www.prfirms.org\/\">Council of Public Relations Firms<\/a>\u00a0<\/div><\/div><\/li>\n<\/ul>\n<p style=\"text-align: center\"><strong>Can&#8217;t find what you need? Email us at: <a href=\"mailto:comlibrarian@library.illinois.edu\">comlibrarian@library.illinois.edu<\/a>. Or, visit the Communications Library<\/strong><\/p>\n<p style=\"text-align: center\"><strong>Library Hours: Mon-Thurs: 8 am-12 am; Fri: 8 am-5 pm; Sat: 1-5 pm; Sun: 1 pm-12 am<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Library Resources Scholarly Databases (for scholarly articles) ProQuest One Business (business) Communication Source (comm and media) GenderWatch (women&#8217;s studies, gender) PsycInfo (psychology) Trade Publications, Magazines, and Newspapers Academic Search Complete (magazines + trade pubs) Nexis Uni (magazines, trade pubs, and newspapers) New York Times Wall Street Journal \u00a0Online Source The Living Room Candidate: Presidential Campaign [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-333","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/comments?post=333"}],"version-history":[{"count":20,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/333\/revisions"}],"predecessor-version":[{"id":7465,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/333\/revisions\/7465"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/176"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/media?parent=333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}