{"id":2613,"date":"2020-10-20T17:26:22","date_gmt":"2020-10-20T17:26:22","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/commedia\/?page_id=2613"},"modified":"2025-12-16T23:51:56","modified_gmt":"2025-12-16T23:51:56","slug":"adv281-fa17","status":"publish","type":"page","link":"https:\/\/wordpress.library.illinois.edu\/commedia\/guides\/archivedguides\/adv281-fa17\/","title":{"rendered":"ADV 281 (Wise)"},"content":{"rendered":"<h2 style=\"text-align: center\">Advertising Resources<\/h2>\n<p style=\"text-align: center\"><strong>Remember to bring your I-Card when requesting these resources!<\/strong><\/p>\n<div class=\"shortcode sh-grid sh-grid-cols-1 md:sh-grid-cols-12 sh-gap-3\"><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/p>\n<h3><strong>Company\/Product Information:<\/strong>\u00a0(sources available via the Library website)<\/h3>\n<p><a href=\"https:\/\/www.proquest.com\/intermediateredirectforezproxy\">ProQuest One Business\u00a0<\/a><\/p>\n<ul>\n<li>Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/wordpress.library.illinois.edu\/commedia\/ad__summary\/\">Ad $ Summary<\/a><\/p>\n<ul>\n<li>Includes advertising spending for companies and brands<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1557-7414&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Advertising Age<\/a><\/p>\n<ul>\n<li>Includes information specific to the advertising industry.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.bavgroup.com\/about-bav\/brandasset-valuatorr\">Brand Asset Valuator (BAV)<\/a><\/p>\n<ul>\n<li>Evaluates overall value by investigating brand strength and brand stature based upon &#8220;the four pillars&#8221;: energized differentiation, relevance, esteem, and knowledge.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/web.p.ebscohost.com\/start?key=100.65.90.199_8000_1467957119&amp;site=ehost&amp;defaultdb=bsu\">Business Source Ultimate<\/a><\/p>\n<ul>\n<li>Identifies articles on business, finance, and management topics from regional, U.S. and international publications.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/services.ibisworld.com\/identity\/connect\/authorize?client_id=IBISWorld.Client.Core.Prod&amp;redirect_uri=https%3A%2F%2Fmy.ibisworld.com%2Fsignin-oidc&amp;response_type=code%20id_token&amp;scope=openid%20profile%20roles%20identity%20email&amp;response_mode=form_post&amp;nonce=638696205290739942.OWJkZTBhMjAtZTVjNS00OWVkLWJiNDctZTkzMmY2NDQ2M2NhOTAxY2VjNzEtN2Y0My00NzY5LTkzMTQtYTRhZWY4YjE4M2Vi&amp;acr_values=trgt%3Ahttps%3A%2F%2Fmy.ibisworld.com%2F&amp;state=CfDJ8K2IeJ3_WjFPon3-L_0PFUwXi4bunNzeUzPvziCcQ0LBZ3Kqi4_swDLRz-H5hH8xuTk7zXTSx7uDhSlDgBOqXSwvROf9JtDOqfgHvsGQEiSo6fOKkF-lovOitiXPLCli8EIoSgg56H8DGZgHrE8-lUI2TXx-sl86vjKV3qo3-u3Ccyj_-k0bflE6VBWdaZlSqyR56Utqj8reLBbRG5OsGI3Dddlwf8bmRMYFOKYnC0GoI8D4n14JbtK-PPq9CbkxYXp3bItJQHy1YjvvpiBCtKVsaXhMPaJJ03-xdLtqvqZm&amp;x-client-SKU=ID_NET6_0&amp;x-client-ver=6.35.0.0\">IBIS World<\/a><\/p>\n<ul>\n<li>A collection of Industry Market Research<\/li>\n<\/ul>\n<p><a href=\"https:\/\/advance.lexis.com\/api\/research\/home?context=1516831&amp;primaryipauth=true\/\">Nexis Uni<\/a><\/p>\n<ul>\n<li>Provides the most recent news stories (including business) and statistics on companies, products, consumers, trends, etc.<\/li>\n<li>For product sales: search by product or product category.<\/li>\n<li>For private company info: use the &#8220;Get Company Info&#8221; option in lower right corner.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,2574-9579&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Wall Street Journal<\/a><\/p>\n<ul>\n<li>Provides the most recent business news and information on companies, products, consumers, trends, etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Demographic and Psychographic Information<\/strong><\/h3>\n<p><a href=\"https:\/\/data.census.gov\/\">Census Bureau Data<\/a><\/p>\n<ul>\n<li>Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state, county, city, town, or zip code.<strong><br \/>\n<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.mergentintellect.com\/index.php\/login\/error\">Mergent Intellect<\/a><\/p>\n<p><a href=\"https:\/\/www.mergentonline.com\/basicsearch.php\">Mergent Online<\/a><\/p>\n<ul>\n<li>Includes annual reports for companies.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/search?query=any,contains,%20New%20strategist%20books%20&amp;tab=LibraryCatalog&amp;search_scope=MyInstitution&amp;vid=01CARLI_UIU:CARLI_UIU&amp;lang=en&amp;offset=0\">New Strategist Books<\/a>\u00a0(available on the Advertising Bookcase)<\/p>\n<ul>\n<li>The Communications Library has a collection of over 50 books focusing on specific demographic groups (ethnicity, age, gender) and their interests, income, spending patterns, education levels, etc.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Local Market Audience Analyst<\/a>\u00a0(available online, requires Internet Explorer)<\/p>\n<ul>\n<li>Breaks down the American population geographically and demographically and includes extensive lifestyle information on the interests, hobbies, and activities popular in each geographic and demographic market.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma991154002602705816\">Vital Statistics of The United States<\/a><\/p>\n<ul>\n<li>Births, life expectancy, deaths, and selected health data<\/li>\n<\/ul>\n<p><\/div><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/p>\n<h3><strong>Advertising Rates and Data:<\/strong>\u00a0(some sources are located behind the library&#8217;s reference desk)<\/h3>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Consumer Magazine Media<\/a> (available online)<\/p>\n<ul>\n<li>Provides information on over 3,000 U.S. and international consumer magazines. Lists detailed group and classified advertising rates as well as circulation figures.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Digital Websites<\/a> (available online)<\/p>\n<ul>\n<li>Lists online advertising opportunities such as web sites. Get up-to date information on audience profiles, advertising rates, circulation\/coverage, contact names and more.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Network &amp; Tech<\/a><\/p>\n<ul>\n<li>Includes profiles for companies, with descriptions for what networks and tech vendors do, including 30-80 standardized data points.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Newspaper Media<\/a> (available online)<\/p>\n<ul>\n<li>Provides information on daily newspapers, newspaper groups, Black newspapers, college newspapers, and specialized newspaper. Lists detailed group and classified advertising rates as well as circulation figures.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Out of Home Media<\/a> (available online)<\/p>\n<ul>\n<li>Includes coverage, circulation, rates, terms and conditions, and advertising rates for over 19 media categories including: airport, outdoor, stadium, transit, movie, and shopping malls.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS Local Media by DMA<\/a> (available online)<\/p>\n<ul>\n<li>Provides information on local media<\/li>\n<\/ul>\n<div><a href=\"https:\/\/next.srds.com\/home\">SRDS Radio Media<\/a> (available online)<\/div>\n<ul>\n<li>Provides: market profiles, AM\/FM commercial stations, networks. Includes cost per point estimates.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/next.srds.com\/home\">SRDS TV &amp; Cable Media<\/a> (available online)<\/p>\n<ul>\n<li>Provides affiliations and coverage for: commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, sports networks, and syndicators. Includes cost per point estimates.<\/li>\n<\/ul>\n<p><ins>Thumbnail Media Planner<\/ins><\/p>\n<ul>\n<li>Lists current rates and audience estimates for the major media. Call number: 302.230973 T42<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.tvb.org\/\">TVB: Local Media Marketing Solutions<\/a><\/p>\n<ul>\n<li>Provides a variety of tools and resources to help advertisers make the best use of local ad dollars.<\/li>\n<\/ul>\n<h3>Citing Sources<\/h3>\n<ul>\n<li><a href=\"https:\/\/guides.library.illinois.edu\/c.php?g=348126&amp;p=2346376\">Style Guides (APA, Chicago, MLA)<\/a><\/li>\n<li><a href=\"https:\/\/guides.library.illinois.edu\/citingadsources\">Citing Online Sources<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>Can&#8217;t find what you need? Email us at: <a href=\"mailto:comlibrarian@library.illinois.edu\">comlibrarian@library.illinois.edu<\/a>. Or, visit the Communications Library\u00a0<\/strong><\/p>\n<p style=\"text-align: center\"><strong>Library Hours: Mon-Thurs: 8 am-12 am; Fri: 8 am-5 pm; Sat: 1-5 pm; Sun: 1 pm-12 am<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Resources Remember to bring your I-Card when requesting these resources! Company\/Product Information:\u00a0(sources available via the Library website) ProQuest One Business\u00a0 Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more. Ad $ Summary Includes advertising spending for companies [&hellip;]<\/p>\n","protected":false},"author":528,"featured_media":0,"parent":176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2613","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/2613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/users\/528"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/comments?post=2613"}],"version-history":[{"count":20,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/2613\/revisions"}],"predecessor-version":[{"id":8533,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/2613\/revisions\/8533"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/176"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/media?parent=2613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}