{"id":1947,"date":"2020-02-17T01:09:26","date_gmt":"2020-02-17T01:09:26","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/commedia\/?page_id=1947"},"modified":"2025-12-03T01:21:21","modified_gmt":"2025-12-03T01:21:21","slug":"adv588-sp20","status":"publish","type":"page","link":"https:\/\/wordpress.library.illinois.edu\/commedia\/guides\/archivedguides\/adv588-sp20\/","title":{"rendered":"ADV 588 (Oh)"},"content":{"rendered":"<h2 style=\"text-align: center\">Library Resources<\/h2>\n<div class=\"shortcode sh-grid sh-grid-cols-1 md:sh-grid-cols-12 sh-gap-3\"><br \/>\n<div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/p>\n<h3>Databases<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.proquest.com\/intermediateredirectforezproxy\">ProQuest One Business<\/a><\/li>\n<li><a href=\"https:\/\/web.p.ebscohost.com\/start?key=100.65.189.54_8000_795604314&amp;site=ehost&amp;defaultdb=cms\">Communication Source<\/a><\/li>\n<li><a href=\"https:\/\/www.proquest.com\/intermediateredirectforezproxy\">PsycInfo<\/a><\/li>\n<li><a href=\"https:\/\/web.p.ebscohost.com\/start?key=100.65.90.199_8000_2016769977&amp;site=ehost&amp;defaultdb=asn\">Academic Search Ultimate<\/a>\u00a0(general database)<\/li>\n<\/ul>\n<h3>Academic Journals<\/h3>\n<ul>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1362-3001&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Behavior &amp; Information Technology<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jfulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=jsearch_scope&amp;tab=jsearch_slot&amp;docid=alma99954687828605899\">Computers in Human Behavior<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99954698120305899\">CyberPsychology, Behavior and Social Networking<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,2152-2723&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">CyberPsychology, Behavior and Social Networking<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,2515-7841&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">International Journal of Sports Marketing &amp; Sponsorship<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,2054-5657&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Internet Research<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1557-7805&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Advertising<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1740-1909&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Advertising Research<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1479-1803&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Brand Management<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,2045-8568&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Brand Strategy<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1745-6606&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Consumer Affairs<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1532-7663&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Consumer Psychology<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1537-5277&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Consumer Research<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1533-287X&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Internet Commerce<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1547-7185&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Marketing<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1547-7193&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Marketing Research<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1540-7594&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Journal of Promotion Management<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1532-785X&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Media Psychology<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1468-4535&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Online Information Review<\/a><\/li>\n<li><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/jsearch?query=any,contains,1520-6793&amp;tab=jsearch_slot&amp;vid=01CARLI_UIU:CARLI_UIU&amp;offset=0\">Psychology and Marketing<\/a><\/li>\n<\/ul>\n<p><\/div>\n<div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/p>\n<h3>Suggested Keywords<\/h3>\n<ul>\n<li>social media, consumer behavior, online social networks, electronic word of mouth, social capital, brand communities, social influence, persuasion, body image<\/li>\n<li>emotions (psychology), electronic shopping, online shopping, consumer attitudes, sensory stimulation<\/li>\n<li>advertising, brand attitude, branding, behavioral advertising, purchase intention,<\/li>\n<li>Super bowl, advertising, messaging strategy, marketing, marketing strategy, target marketing, content analysis<\/li>\n<\/ul>\n<p><\/div>\n<\/div>\n<p style=\"text-align: center\">If\u00a0 you have questions or need additional assistance please contact us at <a href=\"mailto:comlibrarian@library.illinois.edu\">comlibrarian@library.illinois.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Library Resources Databases ProQuest One Business Communication Source PsycInfo Academic Search Ultimate\u00a0(general database) Academic Journals Behavior &amp; Information Technology Computers in Human Behavior CyberPsychology, Behavior and Social Networking CyberPsychology, Behavior and Social Networking International Journal of Sports Marketing &amp; Sponsorship Internet Research Journal of Advertising Journal of Advertising Research Journal of Brand Management Journal of [&hellip;]<\/p>\n","protected":false},"author":528,"featured_media":0,"parent":176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1947","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/1947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/users\/528"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/comments?post=1947"}],"version-history":[{"count":20,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/1947\/revisions"}],"predecessor-version":[{"id":7429,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/1947\/revisions\/7429"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/176"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/media?parent=1947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}