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ADV 588 (Oh)

Library Resources


Suggested Keywords

  • social media, online social networks, social networking (online), social influence, social influencers, virtual influencers, brand communities, electronic word of mouth, instagram
  • fashion advertising, fashion marketing, fashion industry, body image
  • electronic shopping, online shopping
  • consumer behavior, consumer attitudes, emotions (psychology)
  • Black consumers, African American consumers, Black people as consumers
  • advertising, branding, behavioral advertising, behavioral targeting (internet advertising), advertising and psychology
  • false advertising, deceptive advertising, deception
  • advertising effectiveness, persuasion knowledge model, persuasion (psychology)
  • corporate social responsibility, advertising responsibility, crisis advertising, crisis communication
  • messaging strategy, marketing, marketing strategy, target marketing, content analysis
  • e-sports, online gaming, online game community, video game, twitch, social gaming, social gaming networks

Citation Resources

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