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The ACDC does not have official office hours and on-site visits are by appointment only. Email the Center for appointments, document delivery, or reference services. We look forward to hearing from you.

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Mailing Address

510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801 

News rss

ACDC News
Mar 5, 2015

ACDC News
Feb 10, 2015

ACDC News
Jan 7, 2015

Search Term List (ACDC Thesaurus)


  • Alphabetical Search: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


  • Meaning of codes used:

  •       BT:  broader term
          NT: narrower term
          RT:  related term
          SN:  scope note;
          USE: use instead
          UF: use for/ used to mean

  • A

  •         AAEA [DON’T USE]
  •             USE: American Agricultural Economics Association (AAEA)
  •                    OR
  •                  American Agricultural Editors’ Association (AAEA) 
  •         ABC Agricultural Publisher
  •         abstracts
  •             BT: publications
  •  
  •         access
  •         accuracy
  •            RT:  research communication

  •         ACE [DON’T USE]
                USE: Agricultural Communicators in Education (ACE)
  •                  OR
  •                  Association for Communication Excellence (ACE)

            acid rain

            ADAS [DON’T USE]
                USE: Agricultural Development and Advisory Service (ADAS)

            administration
                NT:  Food and Drug Administration
                     USDA
                RT:  legislation
                     organizational communication
  •                  organizations
  •                  policies
                     programs
                     regulations

            adoption
                SN:  Acceptance and utilization of ideas and practices
  •             UF:  product introduction [DON’T USE]
                NT:  adoption behavior
                     adoption process
                RT:  behavior
                     change
  •                  decision making
                     decision process
                     diffusion
                     farmer attitudes
                     influences
                     innovations
                     technological gatekeepers
                     technology transfer

            adoption behavior
                BT:  adoption
                     behavior

            adoption process
                BT:  adoption

            adult education
                BT:  education
                RT:  continuing education

            adult programs
                BT:  programs

            advertising
                BT:  marketing
                     promotion
                NT:  advertising agencies
                     advertising research
                     cooperative advertising
                     group advertising
                RT:  buying behavior
  •                  fertilizer promotion
  •                  marketing communication
  •                  promotion
                     sales methods
                     sales promotion
                     selling
                     slogans

            advertising agencies
                UF:  PR agencies [DON’T USE]
                BT:  advertising
                RT:  campaigns
  •         
  •        advertising claims

            advertising research
                BT:  advertising
                     communication research
                     marketing research
                RT:  audience research

            advisory services
                SN:  Extension in some countries              
                UF:  counseling programs [DON’T USE]
                RT:  extension
  •                  extension services

            advisory training
                BT:  training
  •         advocacy

  •         Afghanistan (Southern Asia)

            Africa
                    
            African Council on Communication Education        

            AGDEX

            AGNET

            agrarianism
                SN:  Philosophy of farming as a superior way of life
                RT:  family farm       
                     farmer self-image
                     image
                     rural-urban communication

            agri-marketers
                SN:  This term is sometimes used to describe communication 
                     practitioners involved in marketing process 
  •                                   
            agri-marketing
  •             RT:  agribusiness
  •                dealers        
  •         agribusiness
                SN:  Businesses directly depending on farming (input 
                     and output)            
                NT:  cooperatives
  •                  food industry
                     input industries
                RT:  agri-marketing
  •                  commercial organizations
  •                  dealers
  •                  farms                

            agribusinesses
                RT:  commercial organizations

            Agricola

            Agricom

            agricultural
                SN:  Use also farm                                   
                           
            agricultural agents [DON’T USE]
                USE: extension agents

            Agricultural Communications Documentation Center (ACDC)
  •         Agricultural Communicators in Education (ACE)
                UF:  ACE [DON’T USE]

            Agricultural Communicators of Tomorrow (ACT) 

            Agricultural Council of America (ACA)

            agricultural development
                BT:  development
                RT:  rural development

            Agricultural Development and Advisory Service (ADAS)
                UF:  ADAS [DON’T USE]

            agricultural education
                BT:  education
  •                  occupational education
                NT:  farmer education
                RT:  education programs
  •                  teaching
  •                  teaching methods    
  •                  young farmer programs
  •         Agricultural Knowledge and Information System (AKIS)

            agricultural laborers [DON’T USE]
                USE: farm workers

            agricultural occupations
                BT:  employment
                NT:  farm workers

            Agricultural On-Line Access (Agricola)

            agricultural policy
                UF:  farm programs [DON’T USE]
                BT:  government policies
                RT:  food policy
                     USDA programs

            Agricultural Publishers Association (APA)

            Agricultural Relations Council (ARC)

            agricultural technology [DON’T USE]
                USE: farming methods

            agriculture [DON’T USE]
                SN:  This noun is omitted from the thesaurus. 
                 
            Agriculture Council of America

            agriculture news
                BT:  news
                RT:  coverage
  •                  reporting

            agriculture policy
                BT:  policies
                RT:  food policy
  •                  legislation
                     nutrition policy
                     urban interests
                     USDA programs

            agriculture research
                SN:  Production oriented                             
                BT:  research
                RT:  research methods
  •                  research projects

            AgriData Network

            AGRIS
  •         AgriTalk
                    
            agronomy
                    
            AID [DON’T USE]
                USE: U.S. Agency for International Development (AID)
  •         air

            Alabama, USA
  •         Alampi, Phil
  •         Alar scare
  •             BT: food issues

            Alaska, USA
  •         Albania (Europe)
  •         Alford, Bill

            Algeria (Africa, Northern)

            American Agricultural Economics Association (AAEA)
                UF:  AAEA [DON’T USE]

            American Agricultural Editors’ Association (AAEA)
                UF:   AAEA [DON’T USE]

  •         American Agriculturalist
  •         American Business Media Agri-Council

            American Farm Bureau Federation (AFBF)

            American Farmer

            American Quotation Systems (AQS)   
  •         American Samoa (Oceania)   

            American Society of Agronomy (ASA)
                UF:  ASA [DON’T USE]

            analysis
                NT:  audience analysis
                     communication analysis
                     content analysis
                     data analysis
                     market analysis
                RT:  baseline research
                     evaluation
                     research
  •         Andorra (Europe)         
  •         Angola (Africa, Middle)
  •         Anguilla (Latin America; Caribbean)
  •         animal communication
  •   animal diseases
         BT:  diseases   
  •      NT:  bovine spongiform encephalopathy (BSE)        
  •            RT:  animal health        
  •                 health

            animal health
                BT:  animals
  •                  health
  •       RT:  animal diseases
               animal rights

      animal rights
          BT:  animals
          RT:  animal health
  •              animal welfare
  •              farming methods
  •     animal welfare
  •             RT: animal rights

            animals
                NT:  animal health
                     animal rights
                     livestock
  •         antibiotics
  •             BT: food issues

            APA

            appeals (message)
                BT:  message content
  •         applications (apps)
  •             RT:  computer programs
  •                    software    
  •         appropriate technology
  •         aquaculture
  •         Antigua and Barbuda (Latin America; Caribbean)

            ARC

            archives
                RT:  history
  •                  information storage and retrieval
  •                 information storage and retrieval systems
                     libraries
                     publications

            areas [DON’T USE]
                USE: communities

            Argentina (Latin America; South America)

            Arizona, USA

            Arkansas, USA
  •         Armenia (Western Asia)
  •         Arnold, Barney
  •         Arnold, Burnis
  •         art

            artificial intelligence
                RT:  computers
                     expert systems
                    
  •         Aruba (Latin America; Caribbean)

            ASA [DON’T USE]
                USE: American Society of Agronomy

            ASEAN [DON’T USE]
                USE: Association of South-East Asian Nations (ASEAN)

            Asia

            Asian Institute of Journalism (AIJ)

            Asian Institute of Technology (AIT)

            Association of South-East Asian Nations (ASEAN)
                UF:  ASEAN [DON’T USE]

            associations [DON’T USE]
                USE: organizations
  •  
  •         Atkins, George

            attendance [DON’T USE]
                USE: participation

            attitudes
                SN:  Ways of thinking or feeling                            
                NT:  audience attitudes
                     corporate attitudes
                     farmer attitudes
                     public attitudes
                RT:  behavior
                     influences
                     knowledge
                     opinions
                     perceptions
                    
  •         Atwood, Frank
  •         audience
  •              NT:  listenership
  •                   readership
  •                   target audience
  •              RT:  audience analysis
  •                   audience research
  •                   media use
  •                   television viewing
  •         audience analysis  
  •              SN:  Determination of audience                 
                             BT:  analysis
                 RT:  audience   
  •                   audience research
                      feedback
                      target audience

            audience attitudes
                 BT:  attitudes
                 RT:  farmer attitudes
  •                      public attitudes
  •   audience participation
                 BT:  participation
                                   RT:  feedback

            audience research
                 BT:  communication research
                      research
                 RT:  advertising research
  •             audience
                      audience analysis

            audio cassettes [DON’T USE]
                 USE: tape recordings

            audio tape recordings [DON’T USE]
                 USE: tape recordings

            audiovisual aids [DON’T USE]
                 USE: audiovisual materials

            audiovisual equipment
                 BT:  audiovisual materials

            audiovisual materials
                 USE ALSO: film
  •                        television
  •                        video
  •              UF:  audiovisual aids [DON’T USE]
                 RT:  audiovisual media
                      audiovisual training
                      educational media
                      multimedia
                      teaching aids

            audiovisual media
                BT:  media
                     visual communication
                NT:  films
                     television
                     video
                     videotapes
                RT:  audiovisual materials
                     audiovisual training
  •            interactive media
                     multimedia
                     multimedia training
                     audiovisual training
                BT:  education
  •            training
                RT:  audiovisual materials
                     audiovisual media

           Australia (Oceania)

           Austria (Europe)

           auto-tutorial [DON’T USE]
                USE: educational media
  •  avian flu
  •             UF: avian influenza [DON’T USE]
  •             USE ALSO: bird flu     

  •        awards
                UF:  contest [DON’T USE]
                     contests [DON’T USE]
                BT:  incentives
                RT:  communicator effectiveness
  •      premiums

    Azerbaijan (Western Asia)

  • B

  •         Bahamas (Latin America; Caribbean)
  •         Bahrain (Western Asia)
  •         Bangladesh (Southern Asia)

            banking
                RT:  credit
  •                  finance
                     investments
  •         Barbados (Latin America; Caribbean)

            baseline research
                BT:  research
                RT:  analysis
  •         Battles, Roy
  •         BBC [DON’T USE]
                USE: British Broadcasting Corporation (BBC)
  •         beans
  •             BT: legumes
  •         Beaty, Layne

            beef
  •             BT: meat
  •                  cattle

            Beef Breed Journals

            beer [DON’T USE]
                USE: drink

            behavior
                NT:  adoption behavior
                     buying behavior
                     communication behavior
                     farming methods
                     information behavior
                RT:  adoption
                     attitudes
  •                  decision making
                     knowledge
  •         Belarus (Europe)

            Belgium (Europe)

            Belize (Latin America; Central America)
  •         Benin (Africa, Western)
  •         Bennett, Charles Dana
  •         Bermuda (North America)
  •         Bhutan (Southern Asia)
  •         bias
                RT: gatekeeping
                    information control

            bibliographies
                BT:  publications
  •         Biggar, George C.
  •         biotechnology
                BT:  food issues
  •                  technology
                RT:  food safety
  •                  genetic engineering
  •                  genetic modification
  •         bioterrorism
  •         bio-based energy
  •             RT:  ethanol
  •         bird flu
  •             USE FOR: avian influenza [DON’T USE]
  •             USE ALSO: avian flu
  •             BT: food issues  
  •         birds  
  •         Bliss, Milton E.
  •         blogs
  •         Bolivia (Latin America; South America)

            books
                BT:  print media
                     publications
                NT:  literature
                RT:  libraries
  •         Bosnia and Herzegovina (Europe)

            Botswana (Africa, Southern)
  •         bovine spongiform encephalopathy (BSE)
  •             USE ALSO: mad cow disease
  •             BT:  animal diseases
  •                 food issues
  •             RT: animal health
  •                  diseases                           
           boycotts
  •         brands
  •         branding
  •             RT:  campaigns
  •         Brazil (Latin America; South America)
  •         bread

            breeding
                RT:  crops
  •                  genetics
  •                  livestock
                     research
                     seeds

            British Broadcasting Corporation (BBC)
                UF:  BBC [DON’T USE]
  •  
  •         British Virgin Islands (Latin America; Caribbean)
                    
  •         broadband
  •  
  •         Bulgaria

            broadcast
                BT:  mass media
                     oral communication
  •         
  •         broadcasters
  •             RT:  communicators
  •         
  •         broadcasting
                RT:  broadcasts
                     journalism
                     radio
                     television

            broadcasts
                NT:  rural broadcasts
                RT:  broadcasting
                     listenership
                     listening habits
                     radio
                     radio programs
                     television
  •                  television programming
  •  
  •         Brown, Bob
  •  
  •         Brown, Taylor
  •  
  •         Brunei Darussalam (South-Eastern Asia)
  •  
  •         BSE [DON’T USE]
  •             USE: bovine spongiform encephalopathy (BSE)

            budget [DON’T USE]
                USE: financial management
  •  
  •         Buffum, Jesse
  •  
  •         Buice, Bob

            buildings
  •             BT: setting

            Bulgaria (Europe)
  •  
  •         bulletins [DON’T USE]
                USE: newsletters

            Burkina Faso (Africa, Western)
  •  
  •         Burns, Conrad
  •  
  •         Burundi (Africa, Eastern)

            buyers
                RT:  buying behavior
                     consumers
                     markets (selling)

            buying behavior
                BT:  behavior
                RT:  advertising
                     buyers
                     consumers

            Byrnes, Francis C.

  • C

  •         CABI (CAB International; Commonwealth Agricultural Bureaux)     
  •  
  •         CAB International [DON’T USE]
  •             USE:  CABI (CAB International; Commonwealth Agricultural Bureaux)       
  •  
  •         cable
  •             NT: cable television 

            cable television
                BT:  television
  •             BT:  cable  

            California, USA

            call lines [DON’T USE]
                USE: call-in
  •  
  •         Callahan, Colleen

            call-in
                UF:  call lines [DON’T USE]
                     hot lines [DON’T USE]
                     news lines [DON’T USE]
                RT:  feedback
  •                  interactive media             
  •                  media relations
  •                  radio schools

            CAMA [DON’T USE]
  •             USE: Canadian Agri-Marketing Association (CAMA)
  •  
  •         Cambodia (South-Eastern Asia)
  •  
  •         Cameroon (Africa, Middle)

            Camis Project

            campaign planning
                BT:  planning
                RT:  communication planning
  •                  media selection
  •                  message content
  •                  timing

            campaigns
  •             NT:  media mix
                RT:  advertising agencies
  •                  branding
                     communication planning
  •                  persuasion
  •                  promotion
                     slogans
  •            

            Canada (North America)

            Canadian Agri-Marketing Association (CAMA)
  •             UF: CAMA [DON’T USE]

            Canadian Farm Management Data System (CANFARM)
                UF:  CANFARM [DON’T USE]

            CANFARM [DON’T USE]
                USE: Canadian Farm Management Data System
  •  
  •         Cape Verde (Africa, Western)

            Capper, Arthur

            Capper's Farmer

            careers
  •             UF:  vocations [DON’T USE]
                RT:  occupations
                     professional development

            Caribbean Netherlands (Latin America; Caribbean)

            CARIS [DON’T USE]
                USE: Current Agricultural Research Information System (CARIS)
  •  
  •         cartoons
  •             RT:  comics

            case studies
                BT:  research methods

            CAST [DON’T USE]
                USE: Council for Agricultural Science and Technology (CAST) 

            cattle
                BT:  livestock
  •             NT:   beef
  •                  dairy
  •  
  •         cats
  •             BT: companion animals
  •  
  •         Cayman Islands (Latin America; Caribbean)

            CB [DON’T USE]
                USE: radio

            CD-ROM
                UF:  optical data disks [DON’T USE]
                BT:  computers
                RT:  information storage and retrieval systems
                     interactive media
                     multimedia systems
  •  
  •         celebrities

            cell phones
  •             RT:  mobile communication systems
  •                 smartphones
  •                 telephone communication
  •  
  •         censorship
                BT:  freedom of press
                RT:  gatekeepers
                     information control
  •  
  •         Central African Republic (Africa, Middle)

            Ceylon (former)(Southern Asia)
  •             RT: Sri Lanka (Southern Asia)
  •        
  •  
  •         Chad (Africa, Middle)

            change
                NT:  rural change
                     social change
                RT:  adoption
  •                  climate
                     development
                     progress
                     trends
  •                  weather
  •  
  •         Channel Islands (Europe)

            channels [DON’T USE]
                USE: communication channels

            chemicals
                BT:  farm inputs
                NT:  herbicides
                     pesticides
                RT:  food issues
  •                  input industries

            Chicago Tribune

            children
                NT:  farm children
                RT:  youth

            Chile (Latin America; South America)

            China [DON’T USE]
                USE: People's Republic of China (PROC)(Eastern Asia)
  •  
  •   China, Hong Kong SAR (Eastern Asia)
  •       UF: Hong Kong [DON’T USE]
  •  
  •         China, Macao SAR (Eastern Asia)  

            churches [DON’T USE]
                USE: religion

            CIP [DON’T USE]
                USE: International Potato Center (CIP)

            circulation
                RT:  readership

            citizen band [DON’T USE]
                USE: radio
  •  
  •         citizen journalism

            city life [DON’T USE]
                USE: urban conditions

            civic journalism
  •  
  •         class structure [DON’T USE]
                USE: social structure
  •  
  •         climate
  •             RT: change
  •  
  •         climate change
  •  
  •         cloning
  •             BT:  food issues
  •  
  •         clothing
  •  
  •         cloud (computing)

            colleges
                BT:  schools
                RT:  higher education
                     land grant universities
                     universities

            Colman, Norman J.
  •  
  •         color
                RT:  design
                     illustrations
                     visual communication

            Colorado, USA

            Colombia (Latin America; South America)
  •  
  •         comics
  •             RT:  cartoons

            commercial organizations
                BT:  organizations
                RT:  agribusinesses
                     cooperatives
                     private sector

            commodities
                RT:  crops
                     farm products

            commodity markets [DON’T USE]
                USE: markets (selling)
  •  
  •         Commodity News Service (CNS)

            commodity promotion
                UF:  livestock promotion [DON’T USE]
                BT:  promotion

            Commonwealth Agricultural Bureau [DON’T USE]
                USE: CABI (CAB International; Commonwealth Agricultural Bureaux)

            Commonwealth Agricultural Bureaux (CAB)[DON’T USE]
                USE:  CABI (CAB International; Commonwealth Agricultural Bureaux)                

            communication
                NT:  development communication
                     environment communication
                     extension communication
                     face-to-face communication
                     intercultural communication
                     international communication
                     mass communication
                     non-verbal communication
                     oral communication
                     organizational communication
                     research communication
                     risk communication
                     rural communication
                     rural-urban communication
                     scientific communication
                     social communication
                     telecommunication
                     telephone communication
                     visual communication
                RT:  public speaking

            communication analysis
                BT:  analysis
  •                  research
                RT:  communication research
                     content analysis
  •                  research methods

            communication barriers
                RT:  conflict
                     gatekeepers

            communication behavior
                BT:  behavior
                NT:  media use
                RT:  information behavior

            communication channels
                UF:  channels [DON’T USE]
                     information channels [DON’T USE]
                RT:  communication networks
                     communication systems
                     extension programs
                     extension systems
                     gatekeepers
                     media
                     online systems

            communication education
                BT:  education
                RT:  communication training
  •                  courses
  •                  curriculum
  •                  education programs
  •                  journalism education
  •                  journalism training

  •         communication flow [DON’T USE]
                USE: information flow

            communication methods
                UF:  communication skills [DON’T USE]
                     communication techniques [DON’T USE]
                RT:  communicator effectiveness
                     interactive media
                     media
  •                  media use

            communication networks
                BT:  networks
                RT:  communication channels
                     communication units
                     linkages
                     organizational communication

            communication objective [DON’T USE]
                USE: communication planning

            communication patterns
                RT:  information seeking
  •                  media use

            communication planning
                UF:  communication objective [DON’T USE]                
                BT:  planning
                RT:  campaign planning
                     campaigns
                     curriculum
  •                  media mix
  •                   media selection
  •                  message content
  •                   timing                      

            communication research
                BT:  research
                NT:  advertising research
                     audience research
                     television research
                RT:  communication analysis
                     marketing research

            communication skills [DON’T USE]
                USE: communication methods

            communication systems
                UF:  communication technologies [DON’T USE]
                BT:  information systems
                     multimedia
                     technology
                NT:  mass communication systems
                     mobile communication systems
                RT:  communication channels
                     delivery systems
                     information networks
                     information services
                     multimedia systems
  •                  networks
                     online systems

            communication techniques [DON’T USE]
                USE: communication methods
  •                  
            communication technologies [DON’T USE]
                USE: communication systems
  •                  information technology

            communication theory
                RT:  concepts
  •                  feedback
                     information theory
                     models
                     theory

            communication training
                BT:  training
                RT:  communication education     
  •                  journalism training   

            communication units
                RT:  communication networks
                     organizations

            Communications Network (COMNET)
  •  
  •         Communications Officers of State Departments of Agriculture (COSDA)
                UF:  COSDA [DON’T USE]    
              
            communicator effectiveness
                RT:  awards
  •                  communication methods
                     special effects
                     writing skills

            communicators
                NT:  consulting communicators
                     editors
                     journalists
                RT:  broadcasters
  •                  educators
                     extension agents                
                     information specialists

            communities
                UF:  areas [DON’T USE]
                     neighborhoods [DON’T USE]
                NT:  rural communities
                RT:  housing

            community development
                BT:  development  
  •             NT:  rural community development   
  •  
  •         community of practice

            community services
                BT:  programs
  •  
  •   community supported agriculture
     
  •        Communications Network (COMNET)
  •             UF: COMNET [DON’T USE]
            
  •         COMNET [DON’T USE]
  •             USE: Communications Network (COMNET)
  •  
  •         Comoros (Africa, Eastern)
  •  
  •         companion animals
  •             NT: cats
  •                dogs
  •                horses

            comprehension
                RT:  literacy

            computer programs
                RT:  applications (apps)
  •                  software
                     word processing
  •  
  •         computer-assisted reporting
  •  
  •         Computerized Management Network (CMN)
  •  
  •         Computerized Outlook Information Network (COIN)

            computers
                UF:  hardware [DON’T USE]
                NT:  CD-ROM
                     exports
                RT:  artificial intelligence
                     data processing
                     databases
                     desktop publishing
                     expert systems
                     on-farm computing
                     online systems
                     word processing
  •  
  •         concentration

            concepts
                UF:  definitions [DON’T USE]
                RT:  communication theory
  •                  research    
  •                  theory

            conferences
                BT:  meetings
                NT:  teleconference
                RT:  media relations

            conflict
                RT:  communication barriers
  •  
  •         Congo (Africa, Middle)

            Connecticut, USA
  •  
  •         consensus

            conservation
                NT:  soil conservation
                RT:  energy
                     environment
  •                  erosion (soils)
                     hazardous waste
                     land use planning
  •                  natural resource management
                     pollution
                     sustainability
                     water quality

            consultants [DON’T USE]
                USE: consulting communicators
                     extension agents

            consulting communicators
                UF:  consultants [DON’T USE]
                BT:  communicators

            consumer information
                BT:  information
                RT:  labeling
                     nutrition education
                     nutrition information
                     nutrition labeling
                     public information
                     risk communication

            consumers
                RT:  buyers
                     buying behavior
                     consumption
                     rural-urban communication
                     urban interests

            consumption 
                RT:  consumers

            content analysis
                BT:  analysis
                     research methods
                RT:  communication analysis
                     coverage
                     message content

            contest [DON’T USE]
                USE: awards

            contests [DON’T USE]
                USE: awards

            continuing education
                UF:  lifelong education [DON’T USE]
                BT:  education
                RT:  adult education
                     in-service training
  •  
  •         control
  •  
  •         convergence
  •  
  •         Cook Islands (Oceania)

            cooperation

            cooperative advertising
                BT:  advertising
                RT:  cooperative communication
  •                  dealers
                     group advertising
  •  
  •         cooperative communication
  •             RT:  cooperative advertising
  •                 cooperatives

            Cooperative Communicators Association (CCA)
            
            cooperative information [DON’T USE]
                USE: cooperative communication          

            cooperative programs
                BT:  programs

            cooperative training
                BT:  training

            cooperatives
                UF:  farmer cooperatives [DON’T USE]
                BT:  agribusiness
                     organizations
                RT:  commercial organizations
                     extension
                     farmers

            copyright
  •  
  •         corn
  •             BT:  grains
  •             RT:  ethanol
  •        

            Cornell University

            corporate attitudes
                BT:  attitudes

            corporate farms
                BT:  farms

            correspondence education
                BT:  education
                RT:  distance education
  •                  home instruction
                     radio schools

            COSDA [DON’T USE]
                USE: Communications Officers of State Departments of Agriculture (COSDA)

            cost recovery

            Costa Rica (Latin America; Central America)

            costs
                RT:  economics
                     expenditures
  •                  finance     

            cotton [DON’T USE]
                USE: fiber

            Council for Agricultural Science and Technology (CAST)
                UF:  CAST [DON’T USE]

            counseling programs [DON’T USE]
                USE: advisory services
  •  
  •         country of origin

            coupon promotion
                BT:  promotion
                RT:  incentives

            courses
                BT:  education
                     training
                RT:  communication education
  •                  curriculum

            coverage
                RT:  agriculture news
                     content analysis
  •                   journalism
                     reporting
  •          
  •         Cox, Murray
  •  
  •         creativity

            credibility (media)

            credibility (sources)

            credit
                BT:  finance
  •             RT:  banking
  •                 farm credit
  •  
  •         crime

            CRIS [DON’T USE]
                USE: Current Research Information System (CRIS)

            crisis communication
  •             RT:  food issues
  •  
  •         Croatia (Europe)

            crops
                BT:  farm products
                NT:  grains
                     rice
                     soybeans
  •                  tobacco
                RT:  breeding
  •                  commodities
                     seeds
  •         
  •         Crowner, Jack
  •  
  •         Cuba (Latin America; Caribbean)
  •  
  •         cultural dominance
  •  
  •         Curaçao (Latin America; Caribbean)

            Current Agricultural Research Information System (CARIS)
                UF:  CARIS [DON’T USE]

            current awareness
                UF:  current awareness services [DON’T USE]
                BT:  library services

            current awareness services [DON’T USE]
                USE: current awareness

            Current Research Information System (CRIS)
                UF:  CRIS [DON’T USE]

            curriculum
                RT:  communication education
  •                  communication planning
                     courses
                     education
  •                  education programs
  •                  journalism education
                     training
                     training programs
  •  
  •         Curtiss, Dean
  •  
  •         Cyprus (Western Asia)
  •  
  •         Czech Republic (Europe)

            Czechoslovakia

  • D

  •  
            dairy
                UF:  milk [DON’T USE]
                BT:  cattle
  •                  farm products
                     food
                RT:  livestock
  •                  drink
  •         dance

            data
                RT:  statistics

            data analysis
                UF:  statistical analysis [DON’T USE]
                BT:  analysis

            data collection
                RT:  databases
                     information gathering
                     research methods
  •         data divide
  •         data management

            data processing
                UF:  electronic data processing [DON’T USE]
                RT:  computers

            Data Transmission Network (DTN)

            database marketing
                BT:  marketing
                RT:  direct marketing
                     electronic marketing
                     marketing techniques

            databases
                RT:  computers
                     data collection
  •  
  •         Davies, Bruce

            dealers
                RT:  agribusiness
  •                  agri-marketing
  •                  cooperative advertising
                     retail promotion
  •         death

            decision making
                UF:  decision processing opinion [DON’T USE]
  •             BT:  management
                RT:  behavior
  •                  decision process
                     decision processing opinion
  •                  participation

            decision making process [DON’T USE]
                USE: decision process

            decision process
                UF:  decision making process [DON’T USE]
                RT:  adoption
                     decision making
                     influences

            decision processing opinion [DON’T USE]
                USE:  decision making
  •  
  •         deer
  •             BT:  wildlife

            definitions [DON’T USE]
                USE: concepts

            Delaware, USA

            delivery systems
                NT:  document delivery systems
                     electronic mail
                RT:  communication systems
                     information services
  •         Democratic People’s Republic of Korea (North Korea)(Eastern Asia)
  •             UF: North Korea (DO NOT USE)
  •         Democratic Republic of the Congo (Africa, Middle)

            demographic factors [DON’T USE]
                USE: socio-economic aspects

            demonstration farms
                BT:  farms
                RT:  extension methods
  •                  field days
  •                  teaching methods

            demonstrations
                RT:  exhibits
                     fairs
                     field days
                     shows
                     visual communication

            Denmark (Europe)

            dependence (knowledge)

            depression [DON’T USE]
                USE: financial management

            design
                RT:  color
                     layout
                     visual communication
  •  
  •         deskilling

            desktop publishing
                BT:  publishing
                RT:  computers

            developing countries [DON’T USE]
                USE: developing nations

            developing nations
                UF:  developing countries [DON’T USE]
                     third world [DON’T USE]
                     underdeveloped countries [DON’T USE]
                RT:  underdeveloped areas

            development
                UF:  modernization [DON’T USE]
                NT:  agricultural development
                     community development
                     economic development
                     professional development
                     program development
                     rural development
                     technological gatekeepers
                RT:  change
  •                  development journalism
                     influences
                     innovations
                     technological advancement
                     technology transfer
                     trends

            development communication
                BT:  Communication
                RT:  development journalism
  •                  rural communication
  •                  rural development

            development issues

            development journalism
  •             BT:  journalism
  •             RT:  development
  •                  development communication
  •  
  •         development programs
                BT:  programs
                NT:  rural development programs
                RT:  educational projects

            diary studies [DON’T USE]
                USE: use studies

            diet
  •             RT:  food issues
  •                
            diffusion
                RT:  adoption
                     information dissemination
                     technological transfer
                     technology transfer

            diffusion of information
  •  
  •         digital
  •  
  •         Dinkins, Harvey

            direct mail
                BT:  direct marketing
                     mail
                RT:  directories
                     letters
                     newsletters
                     public relations

            direct marketing
                UF:  markets (fairs) [DON’T USE]
                     telemarketing [DON’T USE]
                NT:  direct mail
                     electronic marketing
                RT:  database marketing
                     marketing techniques

            directories
                UF:  mailing lists [DON’T USE]
                     phone lists [DON’T USE]
                BT:  publications
                RT:  direct mail
                     organizations

            disadvantaged [DON’T USE]
                USE: poor
  •  
  •         disaster
  •  
  •         discussion groups
  •  
  •         diseases
  •             NT: animal diseases
  •             RT: bovine spongiform encephalopathy (BSE)

            disparity [DON’T USE]
                USE: distribution

            distance education
                BT:  education
  •             RT:  correspondence education

            distribution
                UF:  disparity [DON’T USE]
                     equity [DON’T USE]
                     income distribution [DON’T USE]
                RT:  ethical issues
                     finance
  •                  marketing
  •                   transportation
  •  
  •         diversity
  •  
  •         Djibouti (Africa, Eastern)

            Doane

            document delivery systems
                BT:  delivery systems

            documentation
  •  
  •         dogs
  •             BT companion animals
  •  
  •         Dominica (Latin America; Caribbean)

            Dominican Republic (Latin America; Caribbean)
  •  
  •         drama

            drink
                UF:  beer [DON’T USE]
                     wine [DON’T USE]
                BT:  farm products
                RT:  dairy
  •                  food
                     food industries

            Drovers Journal
  •  
  •         DVD

  • E

  •    
            e-books
  •  
  •         e-commerce
  •  
  •         e-mail
  •             RT:  electronic mail
  •  
  •         e-marketing 
  •  
  •         E. coli (Escherichia coli)
  •             BT:  food issues
  •         E.C. [DON’T USE]
                USE: European Communities (E.C.)

            East-West Center      

  •         ecology [DON’T USE]
                USE: environment

            economic development
                BT:  development

            economic information
                BT:  information
  •             RT:  finance

            economic research
                BT:  research
                RT:  models

            Economic Research Service, USDA (ERS)
                UF:  ERS [DON’T USE]

            economics
                NT:  economics of information
                RT:  costs
                     expenditures
                     income levels
                     productivity

            economics of information
                BT:  economics
                NT:  value of information

            Ecuador (Latin America; South America)

            editing
                RT:  information processing
  •                  journalism
                     publishing
                     television programming

            editors
                BT:  communicators
                RT:  journalism
  •                  journalists
                     media gatekeepers
                     publishing
  •                  writing skills

            education
                BT:  socio-economic aspects
                NT:  adult education
  •                  agricultural education
  •                  audiovisual training
                     communication education
                     continuing education
                     correspondence education
                     courses
                     distance education
                     environment education
                     extension education
                     health education
                     higher education
                     medical education
                     member education
                     non-formal education
                     nutrition education
                     occupational education
                     primary education
                     technical education
                RT:  learning
                     libraries
                     literacy
                     professional development
                     programs
                     students
                     study tours
                     teaching

            education effects

            education levels

            education profiles

            education programs
                BT:  programs
                NT:  occupational education
  •             RT:  agricultural education
  •                  communication education
  •                  curriculum
  •                  in-service training
  •                  journalism education
  •                 

            education research
                BT:  research

            education systems

            educational films
                UF:  instructional films [DON’T USE]
                BT:  educational media
                     educational media films
                RT:  educational video

            educational innovations
                UF:  instructional innovations [DON’T USE]
                BT:  innovations

            educational media
                UF:  auto-tutorial [DON’T USE]
                BT:  media
                NT:  educational films
                     educational radio
                     educational television
                     educational video
                RT:  audiovisual materials
                     teaching aids
                     telecommunications
                     teleconference
                     teletext

            educational media films
                NT:  educational films

            educational media radio
                NT:  educational radio

            educational media television
                NT:  educational television

            educational media video
                NT:  educational video

            educational methods
                UF:  instructional methods [DON’T USE]
                RT:  teaching methods

            educational needs
                BT:  needs
                RT:  information needs

            educational projects
                RT:  development programs

            educational radio
                BT:  educational media
                     educational media radio

            educational strategies
                BT:  instruction

            educational technology
                BT:  technology

            educational television
                BT:  educational media
                     educational media television
                RT:  educational video
                     educational video conference
                     teleconference

            educational video
                BT:  educational media
                     educational media video
                RT:  educational films
                     educational television

            educational video conference
                RT:  educational television

            educators
                UF:  faculty [DON’T USE]
                     teachers [DON’T USE]
                RT:  communicators
                     extension agents
  •  
  •         edutainment

            EEC [DON’T USE]
                USE: European Communities (E.C.)

            eggs
  •  
  •         Egypt (Africa, Northern)
  •  
  •         El Salvador (Latin America; Central America)

            electronic data processing [DON’T USE]
                USE: data processing

            elderly
  •  
  •         electronic mail
                BT:  delivery systems
                RT:  e-mail
  •                  teletext

            electronic marketing
                BT:  direct marketing
                NT:  teletext
                RT:  database marketing
                     marketing techniques
  •  
  •         electronic media
  •  
  •         electronic publishing
                BT:  publishing
  •  
  •         Embry, Dink

            emergency management
  •  
  •         employee management
                UF:  motivation [DON’T USE]
  •             RT:  personnel management

            employment
                UF:  vocation [DON’T USE]
                NT:  agricultural occupations
  •             RT:  interviewing

            energy
                BT:  environment
                RT:  conservation

            England (Europe)
  • BT Great Britain (Europe)
  • BT United Kingdom (UK)(Europe)
  •             BT Europe

            entertainment
  •             RT:  humor
  •  
  •         environment
                UF:  ecology [DON’T USE]
                     natural resources [DON’T USE]
                NT:  energy
                     hazardous waste
                     soil
                RT:  conservation
                     land use planning
                     pollution
                     sustainability

            environment (artificial)[DON’T USE]
                USE: settings

            environment education
                BT:  education
  •  
  •         environmental communication
                BT:  communication
                RT:  risk communication

            
            environmental policy
                BT:  government policies
                RT:  legislation
                     regulation
                     sustainability

            Environmental Protection Agency (EPA)

            environmental quality
                NT:  water quality
                RT:  ethical issues
                     government policies
                     hazardous waste
                     legislation
                     pollution
  •                  sustainability
  •  
  •         Equatorial Guinea (Africa, Middle)
  •  
  •         equines
  •             RT: horses
  •  
  •         equity [DON’T USE]
                USE: distribution
  •                  erosion (finance)
                    
  •         Erickson, Wally
  •  
  •         Eritrea (Africa, Eastern)

            erosion (finance)
                UF:  equity [DON’T USE]
  •  
  •         erosion (soils)
  •             NT: soil conservation
  •             RT: conservation
  •                pollution
  •                environment

            ERS [DON’T USE]
                USE: Economic Research Service, USDA (ERS)
  •  
  •         Estonia (Europe)
  •        
  •         ethanol
  •             RT:  bio-based energy
  •                 corn
  •  
  •         ethical issues
                RT:  distribution
                     environmental quality
                     freedom of press

            Ethiopia (Africa, Eastern)
  •  
  •         ethnic factors

            Europe

            European Communities (E.C.)
                UF:  E.C. [DON’T USE]
                     EEC [DON’T USE]

  •         evaluation
                NT:  program evaluation
                RT:  analysis

            event planning
  •  
  •         events

            exhibits
                BT:  visual communication
                RT:  demonstrations
                     open houses
                     posters
                     shows

            expenditures
                RT:  costs                
                     economics
                     finance
                     income levels

            experiments
                UF:  trials [DON’T USE]
                BT:  research methods

            expert systems
                RT:  artificial intelligence
                     computers
  •  
  •         explicit knowledge

            exports
                BT:  computers
                RT:  foreign markets
                     imports
                     international trade
                     markets (selling)

            extension
                NT:  extension communication
  •   extension methods
  •   extension programs
  •   extension services
  •   extension systems
  •             RT:  advisory services
  •                  cooperatives          
  •                  land grant universities

            extension advisors [DON’T USE]
                USE: extension agents

            extension agents
                UF:  agricultural agents [DON’T USE]
                     consultants [DON’T USE]
                     extension advisors [DON’T USE]
                     extension officers [DON’T USE]
                     extension personnel [DON’T USE]
                     extension workers [DON’T USE]
                RT:  communicators
                     educators

            extension communication
                BT:  communication
  •                  extension       

            extension education
                BT:  education
                RT:  in-service training

            extension information
                BT:  information
  •  
  •         extension methods
  •             BT:  extension
  •             RT: demonstration farms

            extension officers [DON’T USE]
                USE: extension agents

            extension organizations

            extension personnel [DON’T USE]
                USE: extension agents

            extension programs
                BT:  extension
  •                  programs              
                RT:  communication channels
                     program development

            extension research
                BT:  research

            extension services
                BT:  extension
  •             RT:  advisory services
  •                 information services
                    information sources

            extension systems
                BT:  extension
  •             NT:  training and visit system
                RT:  communication channels

            extension workers [DON’T USE]
                USE: extension agents
            

  • F
            

  •   face-to-face communication
                BT:  communication
                     presentation
                NT:  meetings
                RT:  interpersonal communication
                     open houses
                     public speaking
                     selling
  •         Facebook
  •             BT: social networking
  •                 social media

            FACTS [DON’T USE]
                USE: Fast Agricultural Communications Terminal Systems (FACTS) 

  • .
            faculty [DON’T USE]
                USE: educators
  •  
  •         Faeroe Islands (Europe)
  •  
  •         fair trade

            fairs
                UF:  farmer markets [DON’T USE]
                     markets (fairs)[DON’T USE]
                RT:  demonstrations
                     field days
                     shows
  •  
  •         Falkland Islands (Malvinas)(Latin America)

            family farm
                BT:  farms
                RT:  agrarianism
                     farm families
                     farming systems

            family planning
                UF:  population programs [DON’T USE]
                BT:  planning
                RT:  health education
                     health programs

            FAO [DON’T USE]
                USE: Food and Agriculture Organization (FAO)

            farm broadcasts [DON’T USE]
                USE: rural broadcasts

            farm children
                UF:  farmers' children [DON’T USE]
                BT:  children
                     farm families

            farm credit [DON’T USE]
                USE: credit

            farm equipment [DON’T USE]
                USE: machinery

            farm families
                NT:  farm children
                     farm women
                     farmers
                RT:  family farm
                     rural families

            Farm Industry News

            farm inputs
                NT:  chemicals                
                     machinery
                     seeds
                RT:  input industries

            Farm Journal

            farm journals
                UF:  farm press [DON’T USE]
                BT:  journals
                NT:  trends in farm publishing

            farm management
                BT:  management
                NT:  farm records
                RT:  farming methods

            farm managers
                RT:  farmers
  •  
  •         farm media

            farm operations [DON’T USE]
                USE: farming

            farm outputs [DON’T USE]
                USE: farm products

            farm practices [DON’T USE]
                USE: farming methods

            farm press [DON’T USE]
                USE: farm journals

            farm products
                UF:  farm outputs [DON’T USE]
                NT:  crops
                     dairy
                     drink
                     livestock
                RT:  commodities
  •                  feedstuffs
                     fiber
                     food
                     markets (selling)

            farm programs [DON’T USE]
                USE: agricultural policy

            Farm Progress Companies
  •  
  •         farm records
                BT:  farm management
  •             RT:  finance

            farm safety
                BT:  safety
                RT:  health
  •                  machinery

            farm tours
                BT:  tours
                RT:  field days

            farm women
                BT:  farm families
                     women
  •             RT:  gender

            farm workers
                UF:  agricultural laborers [DON’T USE]
                     migrant workers [DON’T USE]
                BT:  agricultural occupations

            farmer attitudes
                UF:  farmers’ opinions [DON’T USE]
  •             BT:  attitudes
                RT:  adoption
                     audience attitudes
                     farmer perceptions
                     influences
                     rural-urban communication

            farmer cooperatives [DON’T USE]
                USE: cooperatives

            farmer education
                BT:  agricultural education
                RT:  rural-urban communication
                     rural-urban differences
  •  
  •         farmer field schools

            farmer markets [DON’T USE]
                USE: fairs

            farmer needs
                BT:  needs
                RT:  feedback

            farmer perceptions
                RT:  farmer attitudes

            farmer self-image
                BT:  image
                RT:  agrarianism
                     rural-urban communication

            farmers
                UF:  producers [DON’T USE]
                BT:  farm families
                NT:  low-income farmers
                     part time farmers
                     small farmers
                     young farmers
                RT:  cooperatives
                     farm managers
                     farms

            farmers' children [DON’T USE]
                USE: farm children

            Farmers’ Institute
  •  
  •   farmers' opinions [DON’T USE]
          USE: farmer attitudes           

  •         farming
                UF:  farm operations [DON’T USE]

            farming methods
                UF:  agricultural technology [DON’T USE]
                     farming practices [DON’T USE]
                BT:  behavior
                NT:  irrigation
                RT:  animal rights
  •                  farm management
                     farming systems
                     land use
                     machinery
                     traditional technology

            farming practices [DON’T USE]
                USE: farming methods

            farming systems
                RT:  family farm
                     farming methods
                     farming systems research

            farming systems research
                UF:  FSR [DON’T USE]
                BT:  research
                RT:  farming systems
                     feedback
                     on-farm research

            
            farms
                NT:  corporate farms
                     demonstration farms
                     family farm
                     small farms
                RT:  agribusiness
                     farmers
                     land tenure

            Fast Agricultural Communications Terminal Systems(FACTS)
                UF:  FACTS [DON’T USE]
  •  
  •         fax 

            Federal Trade Commission (FTC)

            feedback
                RT:  audience analysis
                     audience participation
                     call-in
  •                  communication theory
                     farmer needs
                     farming systems research
                     participation

            feedstuffs
                RT:  farm products

            Ferraton, Hubert
  •  
  •         fertilizer promotion
                BT:  promotion
  •             RT:  advertising


            fertilizers
                RT:  input industries
                     soil fertility

            FFA (formerly Future Farmers of America)
                UF: Future Farmers of America (FFA) [DON’T USE]
  •             RT:  youth

            fiber
                UF:  cotton [DON’T USE]
                     flax [DON’T USE]
                     jute [DON’T USE]
                     wool [DON’T USE]
                RT:  farm products
  •  
  •         fiber optics

            field days
                RT:  demonstration farms
                     demonstrations
                     fairs
                     farm tours
                     open houses
                     shows
                     test plots

            Fiji (Oceania)

            film production
                BT:  production techniques
                RT:  photography
                     video

            films
               UF:   motion pictures [DON’T USE]
                     movies [DON’T USE]
                BT:  audiovisual media
                     mass media
                RT:  television
                     video

            filmstrips
  •             RT:  slides 
  •                  visual communication        
  •         
  •         finance           
                NT:  credit
                RT:  banking
  •                  costs
  •                  economic information
  •                  expenditures
  •                  farm records
  •                  income
                     investments
                     sales

            financial management
                UF:  budget [DON’T USE]
                     depression [DON’T USE]
                BT:  management

            Finland (Europe)

            fire

            fish
                BT:  food

            flax [DON’T USE]
                USE: fiber

            Florida, USA

            flowers
  •  
  •         flu
  •              BT: diseases
  •  
  •         focus groups
                BT:  research methods
                RT:  pretests

            folk media [DON’T USE]
                USE: traditional media

            food
                NT:  dairy
                     fish
                     fruit
                     meat
                     nuts
  •                  poultry
                RT:  drink
                     farm products
                     labeling

            Food and Agriculture Organization (FAO)
                UF:  FAO [DON’T USE]

            Food and Drug Administration (FDA)
                BT:  administration
  •  
  •         food deserts

            food handlers
  •  
  •        
            food industry
                BT:  food
  •                  drink
  •                  industry
  •             RT: agribusiness
  •                 farms
  •                input industries
  •                restaurants

            food irradiation
                RT:  food safety
  •  
  •         food issues
  •             NT:  Alar scare
  •                 antibiotics
  •                 biotechnology  
  •                 bird flu
  •                 bovine spongiform encephalopathy (BSE)
  •                 cloning
  •                 Escherichia coli (E. coli)
  •                 food safety
  •                 genetic engineering
  •                 genetic modification
  •                 H1N1
  •                 hormones
  •                 lean fine textured ground beef
  •                 mad cow disease
  •                 obesity
  •                 pink slime
  •                 Salmonella
  •                 swine flu
  •             RT:  chemicals
  •                 crisis communication
  •                 diet
  •                 risk communication

            food labels [DON’T USE]
                USE: nutrition labeling

            food policy
                BT:  government
                     government policies
                RT:  agricultural policy
                     agriculture policy
  •                  legislation
                     nutrition policy
                     nutritional labeling
                     USDA programs

            food preparation
  •  
  •         food processing
  •  
  •         food production
  •  
  •         food safety
                BT:  food issues
  •                  safety
                RT:  biotechnology
                     food irradiation
                     risk communication

            food security
  •  
  •         food supply

            forages
  •  
  •         Foreign Agricultural Service

            foreign markets
                BT:  markets
                RT:  exports
                     imports
                     international trade

            forestry
                UF:  lumber [DON’T USE]

            Foundation for American Agriculture

            Four H
  •  
  •         frames

            framing
  •             RT:  image
  •  
  •         France (Europe)

            free-lancing

            freedom of press
                NT:  censorship
                RT:  ethical issues
  •  
  •         French Guiana (Latin America)
  •  
  •         French Polynesia (Oceania)

            fruit
                BT:  food
     
            FSR [DON’T USE]
                USE: farming systems research

            functional foods
  •  
  •         Future Farmers of America (FFA) [DON’T USE]
                USE:  FFA (formerly Future Farmers of America)

  • G

  •    
            Gabon (Africa, Middle)
  •  
  •         Gambia (Africa, Western)

            games

            gardening [DON’T USE]
                USE: horticulture

            gatekeepers
                NT:  media gatekeepers
                     technological gatekeepers
                     wire services
                RT:  censorship
                     communication barriers
                     communication channels
                     information control
                     information overload

            gatekeeping
                RT:  bias
  •  
            gender
  •             RT:  farm women
  •  
  •         genetic engineering
  •             BT: food issues
  •             RT: biotechnology
  •                genetic modification
  •  
  •         genetic modification
  •             BT: food issues
  •             RT: biotechnology
  •                genetic engineering
  •  
  •         genetics
  •             RT:  breeding
  •  
  •         genomics
  •  
  •         Georgia (Western Asia)
  •  
  •         Georgia, USA

            Germany (Europe)

            Ghana (Africa)
  •  
  •         Gibraltar (Europe)
  •  
  •         global
  •  
  •         globalization
  •  
  •         glossary
  •  
  •         Google
  •  
  •         Google+
  •             BT: social networking

            government
                NT:  food policy
                RT:  international relations
                     legislation
                     policies
                     politics

            government policies
                UF:  government projects [DON’T USE]
                BT:  policies
                     programs
                NT:  agricultural policy
                     environmental policy
                     food policy
                     government services
                     national programs
                     nutrition policy
                     state programs
                RT:  environmental quality
                     land use planning

            government programs [DON’T USE]
                USE: government services

            government projects [DON’T USE]
                USE: government policies

            government services
                UF:  government programs [DON’T USE]
                BT:  government policies
                RT:  national programs

            grains
                BT:  crops
                NT:  corn
  •                  rice
                     soybeans
  •                  wheat

            graphics
                RT:  illustrations

            grassroots

            Great Britain (Europe)
  •             BT United Kingdom (Europe)
  • NT England (Europe)
  •    Scotland (Europe)
  •    Wales (Europe)

  •         Greece (Europe)
  •  
  •         Green Thumb Project
  •  
  •         Grenada (Latin America; Caribbean)

            group advertising
                BT:  advertising
                RT:  cooperative advertising

            group leaders [DON’T USE]
                USE: leadership

            group leadership methods
                RT:  leadership

            group teaching
                RT:  meetings
  •  
  •         Guadeloupe (Latin America; Caribbean)
  •  
  •         Guam (Oceania)

            Guatemala (Latin America; Central America)

            guides [DON’T USE]
                USE: manuals
  •  
  •         Guinea (Africa)
  •  
  •         Guinea-Bissau (Africa, Western)

            Guyana (Latin America; South America)

  • H

  •         H1N1
  •             BT:  food issues
  •             RT:  swine flu
  •  
  •         Haeg, Larry (Lawrence)
  •         
            Haiti (Latin America; Caribbean)

            handbooks [DON’T USE]
                USE: manuals
  •  
  •         Hansen, Mal
            
            hardware [DON’T USE]
                USE: computers
  •  
  •         Harper, Dix
  •  
  •         Hawaii, USA
  •  
  •         Hays, Ron

            hazardous waste
                BT:  environment
                RT:  environmental quality
                RT:  conservation

            health 
  •             NT:  animal health
  •             RT:  animal diseases
  •                  farm safety
  •  
  •         health education
                BT:  education
                RT:  family planning
                     nutrition education

            health programs
                BT:  programs
                RT:  family planning
  •  
  •         Heinz, Al
  •         
  •         herbicides
                BT:  chemicals
  •                  pesticides
  •             RT:  insecticides

            higher education
                BT:  education
                RT:  colleges
                     universities

            historical research
                BT:  research methods

            history
                RT:  archives

            Hoard, W. D.
  •  
  •         Hoard's Dairyman

            hogs
  •             RT: swine
  •  
  •         Holy See (Europe)
        
            home instruction
                RT:  correspondence education
                     in-service training
                     radio schools
                     training programs

            homemaker education
                BT:  occupational education

            homemakers
                UF:  housewives [DON’T USE]
                RT:  women
  •  
  •         Honduras (Latin America; Central America)
  •  
  •         honey
  •          
            Hong Kong [DON’T USE]
  •             USE: China, Hong Kong SAR (Eastern Asia)
  •         
  •         Hood, Johnnie
  •  
  •         hormones
  •             BT: food isues
  •  
  •         horses
  •             BT: companion animals
  •             RT: equines        
  •  
  •         horticulture
                UF:  gardening [DON’T USE]

            hot lines [DON’T USE]
                USE: call-in

            housewives[DON’T USE]
                USE: homemakers

            housing
                RT:  communities
  •        
  •         Hull, Rich
  •  
  •         humor
                BT:  special effects
  •             RT:  entertainment

            Hungary (Europe)
  •  
  •         hunger
  •  
  •         hyperlocal

  • I

  •    
            Iceland (Europe)
  •        
            Idaho, USA
  •  
  •   identification system

      IDRC [DON’T USE]
  •       USE: International Development Research Center (IDRC)
  •         
  •         Illinois, USA

            illustrations
                BT:  visual communication
                RT:  color
                     graphics
                     layout
                     photographs

            image
                NT:  farmer self-image
                RT:  agrarianism
  •                  framing
                     perception
                     public relations
                     rural-urban communication

            immigration

            imports
                BT:  international trade
                RT:  exports
                     foreign markets

            in-service training
  •             UF:  inservice training [DON’T USE]
                BT:  training
                RT:  continuing education
  •                  Education programs
                     extension education
                     home instruction
                     professional development

            incentives
                UF:  sweepstakes [DON’T USE]
                NT:  awards
                     premiums
                RT:  coupon promotion
                     sales promotion
                     special effects

            income
                BT:  socio-economic aspects
  •             RT:  finance

            income distribution [DON’T USE]
                USE: distribution

            income level
                RT:  economics
                     expenditures

            India (Southern Asia)
  •  
  •         Indiana, USA
              
            indigenous knowledge
  •             BT:  knowledge
                RT:  technical knowledge
  •                  traditional knowledge
                     traditional technology
  •                 
            indigenous media [DON’T USE]
                USE: traditional media

            Indonesia (South-Eastern Asia)
  •  
  •         industrialization
  •  
  •         industry
                NT:  food industry    
  •  
  •         inertia

            influences
                RT:  adoption
                     attitudes
                     decision process
                     development
                     farmer attitudes
  •  
  •         infographics
  •  
  •         informatics

            information
                NT:  consumer information
                     cooperative communication
                     economic information
                     extension information
  •                  information technology
                     market information
                     nutrition information
                     occupation information
                     public information
                     sci-tech information
                RT:  knowledge
                     libraries
                     research
  •  
  •        

  •         information behavior
                BT:  behavior
                NT:  information gathering
                     information processing
                     information seeking
                     information utilization
                RT:  communication behavior

            information centers

            information channels [DON’T USE]
                USE: communication channels

            information collection [DON’T USE]
                USE: information gathering

            information control
                RT:  bias
                     censorship
                     gatekeepers
  •                   media gatekeepers

            information dissemination
                RT:  diffusion

            information flow
                UF:  communication flow [DON’T USE]
                     information transfer [DON’T USE]
                RT:  technological gatekeepers
                     technology transfer

            information gathering
                UF:  information collection [DON’T USE]
                BT:  information behavior
                RT:  data collection
                     information seeking
                     interviews

            information issues
  •             RT:  information overload

            information management
                BT:  management

            information needs
                BT:  needs
                RT:  educational needs

            information networks
                RT:  communication systems
                     multimedia systems

            information overload
                RT:  gatekeepers
  •                  information issues

            information processing
                BT:  information behavior
  •             RT:  editing

            information retrieval [DON’T USE]
                USE: information storage and retrieval systems

            information science
                RT:  librarianship
  •  
  •         information security   
  •  
  •         information seeking
                BT:  information behavior
                RT:  communication patterns
  •                  information gathering

            information services
                NT:  Instant Update
  •                  sci-tech information services
                RT:  communication systems
                     delivery systems
  •                  extension services

            information sources
                UF:  sources [DON’T USE]
                RT:  extension services

            information specialists
                RT:  communicators
                     librarians

            information storage and retrieval
  •             SN: Use for the concepts of storing and retrieving
  •             RT: archives
  •  
  •         information storage and retrieval systems
                SN:  Use for processes used in storing and retrieving
  •             UF:  information retrieval [DON’T USE]
                BT:  information systems
                RT:  archives
  •                  CD-ROM
                     library services

            information systems
                NT:  communication systems
                     information storage and retrieval systems
                     microforms
  •  
  •         information technology
  •       UF:  communication technologies [DON’T USE]
  •       BT:  information
  •                 technology

            information theory
                BT:  theory
                RT:  communication theory

            information transfer [DON’T USE]
                USE: information flow

            information utilization
                BT:  information behavior

            infrastructure
                RT:  rural communities

            innovations
                NT:  educational innovations
                RT:  adoption
                     development
  •                  technological advancement

            input industries
                BT:  agribusiness
                RT:  chemicals
                     farm inputs
                     fertilizers
                     food industries

            insecticides
                BT:  pesticides
  •             RT:  herbicides
  •  
  •         inservice training [DON’T USE]
  •             USE:  in-service training

            Instagram
  •             BT: social networking
  •  
  •         Instant Update
  •             BT:  information services
  •  
  •         Institute for Rural Journalism and Community Issues

  •         instruction
                NT:  educational strategies
                     radio schools

            instructional films [DON’T USE]
                USE: educational films

            instructional innovations [DON’T USE]
                USE: educational innovations

            instructional materials [DON’T USE]
                USE: teaching aids

            instructional methods [DON’T USE]
                USE: educational methods

            instructional programs
                BT:  programs

            instructions (guidelines) [DON’T USE]
                USE: manuals
  •  
  •         insurance

  •         intellectual property rights
  •  
  •         interactive media
                BT:  media
                RT:  audiovisual media
  •                  call-in
                     CD-ROM
                     communication methods
                     multimedia systems

            intercultural communication
                BT:  communication
                RT:  international communication

            intercultural programs
                BT:  programs
                RT:  international programs

            interest groups
                BT:  organizations
                RT:  opinion leaders
                     politics

            international
  •  
  •         International Agricultural Development Service (IADS)
  •  
  •         International Center for Tropical Agriculture (ICTA) 
           
            international communication
                BT:  communication
                RT:  intercultural communication
                     international relations
                     languages
                     satellites
  •  
  •         international cooperation

            International Crops Research Institute for the Semi-Arid Tropics  
  •         (ICRISAT)

            International Development Research Center (IDRC)           
  •             UF:  IDRC [DON’T USE]

            International Federation of Agricultural Journalists (IFAJ)
  •  
  •         International Federation for Documentation

            International Information System for the Agricultural Science

            International Institute of Tropical Agriculture (IITA)

            International Maize and Wheat Improvement Center (CIMMYT)

            international organizations
                BT:  organizations

            International Potato Center (CIP)
                UF:  CIP [DON’T USE]

            international programs
                BT:  programs
                RT:  intercultural programs

            International Program for Agricultural Knowledge Systems (INTERPAKS)
                UF:  INTERPAKS [DON’T USE]

            international relations
                RT:  government
  •                  international communication

            International Rice Research Institute (IRRI)
                UF:  IRRI [DON’T USE]
  •  
  •         International Service for National Agricultural Research (ISNAR)

            international trade
                UF:  trade [DON’T USE]
                NT:  imports
                RT:  exports
                     foreign markets

            Internet
                NT:  web
  •                  World Wide Web                

            internships [DON’T USE]
                USE: job training

            INTERPAKS [DON’T USE]
                USE: International Program for Agricultural Knowledge Systems (INTERPAKS)

  •         interpersonal communication
                RT:  face-to-face communication

            interviewing
                BT:  job search
  •             RT:  employment

            interviews
                RT:  information gathering
                     reporting
                     surveys
  •  
  •         intrapersonal communication
  •  
  •         investigative reporting

            investments
                RT:  banking
  •                  finance
                     markets (selling)

            Iowa, USA

            Iran (Islamic Republic of) (Southern Asia)

            Iraq (Western Asia)

            Ireland (Europe)
  •             NT: Republic of Ireland (Europe)
  •                Northern Ireland (Europe)
  •             BT: Europe
  •        
            irradiation
  •  
  •         IRRI [DON’T USE]
                USE: International Rice Research Institute (IRRI)
  •  
  •         irrigation
                BT:  farming methods
  •             RT:  water
  •  
  •         Isle of Man (Europe)

            Israel (Western Asia)
  •  
  •         issue management

            Italy (Europe)

            Ivory Coast (DON’T USE)
  •             USE: Republic de Côte d’Ivoire (Ivory Coast)(Africa, Western)

  • J

  •         Jackson, Jack
  •    
            Jamaica (Latin America; Caribbean)

            Japan (Eastern Asia)

            Jarmul, David

            job search
                NT:  interviewing

            job skills
                RT:  job training
                     occupations

            job training
                UF:  internships [DON’T USE]
                BT:  training
                RT:  job skills
                     occupational education
                     professional development
                     vocational guidance

            Johnson, Samuel W.

            Jordan (Western Asia)

            journalism
                NT:  development journalism
  •             RT:  broadcasting
  •                  coverage
                     editing
                     editors
                     photography
                     publishing
                     reporting
                     writing skills
  •  
  •         journalism education
  •              RT:  communication education
  •                  curriculum
  •                  education programs
  •  
  •         journalism training
  •             RT:  communication education
  •                 communication training

            journalists
                BT:  communicators
  •             RT:  editors

            journals
                UF:  magazines [DON’T USE]
                     periodicals [DON’T USE]
                BT:  press
                     print media
                     publications
                NT:  farm journals

            Judd, Orange

            jute [DON’T USE]
                USE: fiber

  • K

  •         Kadderly, Wallace
  •  
  •         Kansas, USA
  •  
  •         Kazakhstan (Central Asia)
  •  
  •         Keathley, Clyde

            Kentucky, USA

            Kenya (Africa, Eastern)
  •  
  •         Ketelsen, Lynn
  •  
  •         kinship
  •  
  •         kiosks
  •  
  •         Kiribati (Oceania)
  •  
  •         Kirkpatrick, Keith
  •  
  •         Kline, Lee
  •  
  •         knowledge
                NT:  indigenous knowledge
                     technical knowledge
  •                  traditional knowledge
                RT:  attitudes
                     behavior
                     information
                     learning
  •  
  •         knowledge exchange

            knowledge gap [DON’T USE]
                USE: knowledge level

            knowledge level
                UF:  knowledge gap [DON’T USE]
              
            knowledge management
  •  
  •         Korea [DON’T USE]
  •             USE: Democratic People’s Republic of Korea (North Korea)(Eastern
  •                  Asia) AND/OR Republic of Korea (South Korea)(Eastern Asia) 
  •  
  •         Kremer, Ray
  •  
  •         Kummerow, Glenn
  •  
  •         Kuwait (Western Asia)
  •  
  •         Kyrgyzstan (Central Asia)

  • L

  •         labeling
                NT:  nutrition labeling
                RT:  consumer information
                     food
                     nutrition information
  •                  pesticides
  •         lamb

            land [DON’T USE]
                USE: soil

            land grant universities
                BT:  universities
                RT:  colleges 
  •                  extension               

            land management
                BT:  management

            land policy [DON’T USE]
                USE: land use planning

            land tenure
                UF:  tenants [DON’T USE]
                RT:  farms

            land use
                RT:  farming methods
  •                  natural resource management

            land use management
                RT:  sustainability

            land use planning
                UF:  land policy [DON’T USE]
                BT:  planning
                RT:  conservation
                     environment
                     government policies
                     land management
                     sustainability

            landscape 
  •  
  •         languages
                RT:  international communication
  •  
  •         Lao People’s Democratic Republic (Laos)(South-Eastern Asia)

            Latin America
  •  
  •         Latvia (Europe)
  •  
  •         Laugfitt, Merrill

            layout           
                BT:  visual communication
  •             RT:  design
  •                  illustrations
  •                  legibility
            
            leadership
                UF:  group leaders [DON’T USE]
                NT:  opinion leaders
                RT:  group leadership methods
                     interest groups

            leadership training
                BT:  training
                RT:  learning
                     young farmer programs
  •  
  •         lean fine textured ground beef
  •             BT:  food issues

            learning
                RT:  education
                     knowledge
                     leadership training

            Lebanon (Western Asia)

            legibility
  •             RT:  layout
               

            legislation
                RT:  administration
  •                  agricultural policy
                     environmental policy
                     environmental quality
  •                  food policy
                     government
  •                  nutrition policy
                     policies
                     politics
                     programs
  •  
  •         legumes
  •             BT:  crops
  •             BT: grains
  •             NT: beans 
  •  
  •         Lerch, Don
  •  
  •         Lesotho (Africa, Southern)

            letters
                RT:  direct mail
                     newsletters
  •  
  •         Levering, Wilbur
  •  
  •         Liberia (Africa, Western)

            librarians
                RT:  information specialists

            librarianship
                RT:  information science

            libraries
                RT:  archives
                     books
                     education
                     information

            library services
                UF:  literature services [DON’T USE]
                NT:  current awareness
                RT:  information  storage and retrieval systems

            Libya; Libyan Arab Jamahiriya (Africa, Northern)
  •  
  •         Liechtenstein (Europe)

            lifelong learning [DON’T USE]
                USE: continuing education
  •  
  •         Liles, Wayne
  •  
  •         limited resource farmers [DON’T USE]
                USE: small farmers

            linkages
                BT:  networks
                RT:  communication networks
                     organizational communication
  •  
  •         LinkedIn
  •             BT: social networking

            listenership
                UF:  listening habit [DON’T USE]
  •                  radio audience [DON’T USE]
                     radio audiences [DON’T USE]
                BT:  audience
                     media use
                RT:  broadcasts
                     radio

            listening
                NT:  radio schools

            listening groups [DON’T USE]
                USE: radio schools

            listening habit [DON’T USE]
  •             USE:  listenership

            listening habits
                BT:  media use
                RT:  broadcasting
                     radio
                     television viewing

            literacy
                RT:  comprehension
                     education
                     traditional media
            
            literature
                BT:  books
                RT:  publishing
                     writing styles

            literature services [DON’T USE]
                USE: library services
  •  
  •         Lithuania (Europe)

            livestock
                BT:  animals
                     farm products
                NT:  cattle
  •                  hogs
  •                  horses
                     poultry
  •                  sheep
  •              RT:  breeding
                     dairy
                     meat

            livestock promotion [DON’T USE]
                USE: commodity promotion

            Livestock Publications Council (LPC)
  •  
  •         lobbying
  •  
  •         local
  •  
  •         local programs
                BT:  programs
  •  
  •         Logan, George

            Los Angeles Times
  •  
  •         Loudon, Gordon          

            Louisiana, USA

            low-income farmers
                BT:  farmers
                RT:  small farmers

            low-power radio
  •  
  •         low-power television           

            lumber [DON’T USE]
                USE: forestry
  •  
  •         Luxembourg (Europe)

  • M

  •    
            machinery
                UF:  farm equipment [DON’T USE]
                BT:  farm inputs
                RT:  farm safety
                     farming methods
                     transportation
  •  
  •         Mack, Chris
  •  
  •         mad cow disease
  •             USE ALSO: bovine spongiform encephalopathy (BSE)
  •             BT:  food issues
  •  
            Madagascar (Africa, Eastern)

            magazines [DON’T USE]
                USE: journals

            magic [DON’T USE]
                USE: special effects

            mail
                NT:  direct mail

            mailing lists [DON’T USE]
                USE: directories

            Maine, USA

            Malawi (Africa, Eastern)

            Malaysia (South-Eastern Asia)
  •  
  •         Maldives (Southern Asia)
  •  
  •         Mali (Africa, Western)
  •  
  •         Malta (Europe)

            management
                NT:  decision making
                     farm management
                     financial management
                     information management
                     land management
                     natural resource management                
                     personnel management
                     pest management

            manuals
                UF:  guides [DON’T USE]
                     handbooks [DON’T USE]
                     instructions (guidelines) [DON’T USE]
                BT:  publications

            market analysis
                BT:  analysis
                RT:  markets (selling)

            market information
                UF:  marketing information [DON’T USE]
                BT:  information

            marketing
                NT:  advertising
                     database marketing
                     promotion
                     selling
                RT:  sales methods
                     transportation
  •  
  •         marketing communication

            marketing information [DON’T USE]
                USE: market information

            marketing research
                BT:  research
                NT:  advertising research
                RT:  communication research

            marketing techniques
                RT:  database marketing
                     direct marketing
                     electronic marketing

            markets
                NT:  foreign markets

            markets (fairs) [DON’T USE]
                USE: direct marketing
                     fairs

            markets (selling)
                UF:  commodity markets [DON’T USE]
                RT:  buyers
                     exports
                     farm products
                     investments
                     market analysis
  •  
  •         Markham, Emerson
  •  
  •         Marshall Islands (Oceania)
  •  
  •         Martin, Harry
  •  
  •         Martinique (Latin America; Caribbean)

            Maryland, USA
  •  
  •         Mason, Bill

            mass communication
                BT:  Communication

            mass communication systems
                BT:  communication systems
                NT:  satellites

            mass media
                BT:  media
                NT:  broadcast
                     films
                     newspapers
                     radio
                RT:  news media
                     television

            Massachusetts, USA
  •  
  •         Mauritania (Africa, Western)

            Mauritius (Africa, Eastern)
  •  
  •         Mayotte (Africa, Eastern)
  •  
  •         McDonald, John
  •  
  •         McGinnis, Dallas
  •  
  •         McReynolds, Bill
  •  
  •         meat
                UF:  beef [DON’T USE]
                BT:  food
                RT:  livestock
                     poultry

            media
                NT:  audiovisual media
                     educational media
                     interactive media
                     mass media
                     news media
                RT:  communication channels
                     communication methods
                     multimedia systems

            media effectiveness

            media gatekeepers
                BT:  gatekeepers
                RT:  editors
  •                  information control

            media influence

            media mix
  •             SN: Refers to the end product of selection efforts in planning
  •                 communication programs/campaigns
                BT: campaigns
  •             RT:  communication planning
  •  
  •         media organizations

            media relations
                UF:  press relations [DON’T USE]
                BT:  public relations
                RT:  call-in
                     conferences
                     news releases

            media research
                BT:  research

            media sales
  •  
  •         media skills
  •  
  •         media selection
  •             SN: refers to the actions involved in choosing media as part of a
  •                 communication planning process
                RT:  communication planning

            media use
                UF:  rating [DON’T USE]
                BT:  communication behavior
                NT:  listenership
                     listening habits
                     readership
                     television viewing
                RT:  audience
  •                  communication methods
                     communication patterns
                     use studies

            mediation
  •  
  •         medical education
                BT:  education

            meetings
                BT:  face-to-face communication
                NT:  conferences
                RT:  group teaching
                     organizations

            Meister Media
  •  
  •         member education
                BT:  education
                RT:  organizations
  •  
  •         Menard, George

            mentoring
  •  
  •         Meredith Corporation
  •  
  •         Meredith, E. T.
  •  
  •         message

            message content
                NT:  appeals (message)
                RT:  communication planning
  •                  content analysis
  •                  
            Mexico (Latin America; Central America)
  •  
  •         Meyerdirk, Carl

            Michigan, USA
  •  
  •         microblogs
  •             BT: social networking
  •             NT: Twitter

            microfiche [DON’T USE]
                USE: microforms

            microforms
                UF:  microfiche [DON’T USE]
                BT:  information systems
  •  
  •         Micronesia (Federated States of) (Oceania)

            Middle East

            Midwest Farm Newspaper Group
  •  
  •         Might, Charles

            migrant workers [DON’T USE]
                USE: farm workers
  •  
  •         migration
  •  
  •         Miller, Bob

            milk [DON’T USE]
                USE: dairy

            Miller Publishing Company

            Minnesota, USA

            Mississippi, USA

            Missouri, USA
  •  
  •         Mitchell, Cliff

            mobile communication systems
                BT:  communication systems
                RT:  cell phones
  •                  smart phones
  •                  telephone communication       

            mobile radio
                BT:  radio

            models
                SN:  research  
  •             RT:  communication theory
                     economic research

            modernization [DON’T USE]
                USE: development
  •  
  •         Monaco (Europe)
  •  
  •         Mongolia (Eastern Asia)

            Montana, USA
  •  
  •         Montenegro (Europe)
  •  
  •         Montserrat (Latin America; Caribbean)
  •  
  •         Morocco (Africa, Northern)
  •  
  •         Moshier, Bill

            motion pictures [DON’T USE]
                USE: films

            motivation [DON’T USE]
                USE: employee management

            movies [DON’T USE]
                USE: films
  •  
  •         Mozambique (Africa, Eastern)
  •  
  •         Mullen, Frank E.
  •  
  •         multimedia
                NT:  communication systems
                     training
                RT:  audiovisual materials
                     audiovisual media

            multimedia systems
                RT:  CD-ROM
                     communication systems
                     information networks
                     interactive media
                     media

            multimedia training
                BT:  training
                RT:  audiovisual media
                     teaching aids

            music
                BT:  non-verbal communication
  •  
  •         Myanmar (South-Eastern Asia)

  • N

  •    
            NAFB [DON’T USE]
                USE: National Association of Farm Broadcasters (NAFB)
  •             OR
  •             USE National Association of Farm Broadcasting (NAFB)
  •  

  •         NAL [DON’T USE]
                USE: National Agricultural Library, USDA (NAL)

            NAMA [DON’T USE]
                USE: National Agri-Marketing Association (NAMA)

            Namibia (Africa, Southern)
  •  
  •         Nance, Bob

            nanotechnology
  •  
  •         National Agri-Marketing Association (NAMA)
                UF:  NAMA [DON’T USE]

            National Agricultural Library, USDA (NAL)
                UF:  NAL [DON’T USE]

            National Association of Agricultural Journalists (NAAJ)

            National Association of Farm Broadcasters (NAFB)
                UF:  NAFB [DON’T USE]
  •  
  •         National Association of Farm Broadcasting (NAFB)
                UF:  NAFB [DON’T USE]

            national programs
                BT:  government policies
                NT:  USDA programs
                RT:  government services
                              
            National Project in Agricultural Communications (NPAC) 
                UF:  NPAC [DON’T USE]

            National Rural Telecommunications Cooperative (NRTC)

            natural
  •        
  •         natural resource management
                BT:  management
  •             RT:  conservation
  •                 land use

            natural resources [DON’T USE]
                USE: environment
  •  
  •         Nauru (Oceania)

            Nebraska, USA

            needs
                NT:  educational needs
                     farmer needs
                     information needs
                     research needs
                     training needs
  •  
  •         negotiation

            neighborhoods [DON’T USE]
                USE: communities

            Nepal (Southern Asia)

            Netherlands (Europe)

            networks
                NT:  communication networks
  •                  communication systems
                     linkages
  •  
  •         Nevada, USA    
  •  
  •         New Caledonia (Oceania)

            New England Farmer

            New Hampshire, USA

            New Jersey, USA
  •        
            new media [DON’T USE]
                USE: technological advancement

            New Mexico, USA
  •  
  •         New York, USA

            New York Farmer         

            New Zealand (Oceania)

            news
                NT:  agriculture news
                RT:  news media
                     reporting

            news lines [DON’T USE]
                USE: call-in

            news media
                BT:  media
                NT:  newsletters
                     newspapers
                     radio
                     television
                RT:  mass media
                     news
                     press

            news releases
                UF:  press releases [DON’T USE]
                RT:  media relations        

            newsletters
                UF:  bulletins [DON’T USE]
                BT:  news media
                     print media
                     publications
                RT:  direct mail
  •                  letters

            Newspaper Farm Editors Association (NFEA)
  •              UF:  NFEA [DON’T USE]

            newspapers
                BT:  mass media
                     news media
                     press
                     print media

            NFEA [DON’T USE]
                USE: Newspaper Farm Editors Association (NFEA)

            Nicaragua (Latin America; Central America)
  •  
  •         Niger (Africa, Western)
  •  
  •         Nigeria (Africa, Western)
  •  
  •         Niue (Oceania)

            non-governmental organizations
                RT: private sector

            non-verbal communication
                BT:  Communication
                NT:  music
                     visual communication

            nonformal education
                BT:  education
  •  
  •         North Carolina, USA

            North Dakota, USA

            North Korea [DON’T USE]
  •             USE: Democratic People’s Republic of Korea (North Korea) (Eastern Asia)
  •  
  •         Northern Mariana Islands (Oceania)

            Norton, John P.

            Norway (Europe)
  •  
  •         NPAC [DON’T USE]
  •             USE: National Project in Agricultural Communications (NPAC) 

            nutrition
  •  
  •         nutrition education
                BT:  education
                RT:  consumer information
                     health education

            nutrition information
                BT:  information
                RT:  consumer information
                     labeling

            nutrition labeling
  •             UF:  food labels [DON’T USE]
                BT:  labeling
                RT:  consumer information
                     public information

            nutrition policy
                BT:  government policies
                RT:  agriculture policy
                     food policy
  •                  Legislation
  •         
  •         nuts
  •              BT: food

  • O

  •    
            obesity
  •              BT: food issues
  •                 health
  •  
  •         occupation information
                BT:  information

            occupational education
                UF:  vocational education [DON’T USE]
                BT:  education
                     education programs
                NT:  agricultural education
                     homemaker education
                RT:  job training
            
            occupational mobility

            occupations
                RT:  careers
                     job skills
  •                  part-time farmers

            Ohio, USA
  •  
  •         oil (bio-based)
  •  
  •         oil (petroleum)

            Oklahoma, USA

            olfactory information
  •  
  •         Oman (Western Asia)
  •  
  •         on-farm computing
                RT:  computers

            on-farm research
                RT:  farming systems research                
                     test plots
  •  
  •         online services

            online systems
                RT:  communication channels
                     communication systems
                     computers

            open access
  •  
  •         open houses
                RT:  exhibits
                     face-to-face communication
                     field days

            opinion
                RT:  public attitude

            opinion leaders
                BT:  leadership
                RT:  farmer attitudes
                     interest groups

            opinions
                RT:  attitudes

            optical data disks [DON’T USE]
                USE: CD-ROM

            oral communication
                BT:  communication
                NT:  broadcast
                RT:  storytelling
  •         organic
  •         organic farming
  •         Oregon, USA

            organizational communication
                BT:  communication
                RT:  administration
                     communication networks
                     linkages
                     personnel management

            organizations
                UF:  associations [DON’T USE]
                     societies [DON’T USE]
                NT:  commercial organizations
                     cooperatives
                     interest groups
                     international organizations
                     research organizations
                     student organizations
                     young farmer organizations
                RT:  communication units
                     directories
                     meetings
                     member education
                     private sector
                     volunteers
  •  
  •         outdoor
  •   
            outlook information
                RT:  trends
  •  
  •         oysters
  •             BT: seafood

  • P

  •    
            Page, Arthur C.

            Pakistan (Southern Asia)
  •  
  •         Palau (Oceania)
  •  
  •         Panama (Latin America; Central America)

            pandemic
  •  
  •         Papua New Guinea (Oceania)
  •  
  •   Paraguay (Latin America; South America)

      part-time farmers
  •       BT:  farmers
          RT:  occupations
  •            small farmers
  •            socio-economic aspects

      participation
          UF:  attendance [DON’T USE]
          NT:  audience participation
          RT:  decision making
  •            feedback

      PCARR [DON’T USE]
          USE: Philippine Council of Agriculture and Resources Research (PCARR)

      PEACESAT
  •         peanuts

            peasants [DON’T USE]
                USE: small farmers

            Peeples, Roddy
  •  
  •         Pennsylvania, USA
  •  
  •         Penton Media

            People's Republic of China (PROC) (Eastern Asia)
                UF:  China [DON’T USE]
                     PROC [DON’T USE]

            perception
                RT:  image

            perceptions
                RT:  attitudes

            periodicals [DON’T USE]
                USE: journals

            periurban [DON’T USE]
  •             USE: peri-urban
  •  
  •         peri-urban
  •             UF: periurban [DON’T USE]
                          
            personal digital assistant (PDA)
  •  
  •         personal management           

            personnel management
                BT:  management
                RT:  employee management
  •                  organizational communication

            persuasion
                UF:  propaganda [DON’T USE]
  •             RT:  campaigns

            Peru (Latin America; South America)

            pest management
                UF:  plant diseases [DON’T USE]
                BT:  management
                RT:  plant protection

            pesticides
                BT:  chemicals
                NT:  herbicides
  •                  insecticides                
  •         Peterson, Arnold

            Philippine Council of Agriculture and Resources Research (PCARR)
                UF:  PCARR [DON’T USE]

            Philippines (South-Eastern Asia)        

            phone lists [DON’T USE]
                USE: directories

            photographs
                BT:  visual communication
                RT:  illustrations

            photography
                BT:  production techniques
                RT:  film production
                     journalism
  •         Pierson, Russell
  •         pink slime
  •             BT:  food issues
  •         Pinterest
  •             BT: social networking
  •         plagiarism
  •         Plambeck, Herb
  •         planning
                NT:  campaign planning
                     communication planning
                     family planning
                     land use planning

            plant diseases [DON’T USE]
                USE: pest management

            plant protection
                RT:  pest management

            podcasts
  •         Poe, Clarence Hamilton

            point-of-purchase
  •         Poland (Europe)

            policies
                NT:  agriculture policy
                     government policies
                RT:  administration
                     government
                     legislation
                     politics
                     programs
                     regulations

            politics
                RT:  government
                     interest groups
                     legislation
                     policies

            polls [DON’T USE]
                USE: surveys

            pollution
                RT:  conservation
                     environment
                     environmental quality

            poor
                UF:  disadvantaged [DON’T USE]
                     poverty [DON’T USE]
                NT:  rural poor

            population programs [DON’T USE]
                USE: family planning
  •         pork
  •         Portugal (Europe)
              
            postal service
                RT: mail 
            
            posters
                BT:  visual communication
                RT:  exhibits
  •         potatoes
  •         poultry
  •             BT:  food
                     livestock
                RT:  meat

            poverty [DON’T USE]
                USE: poor

            PR [DON’T USE]
                USE: public relations

            PR agencies [DON’T USE]
                USE: advertising agencies
                     public relations

            Prairie Farmer

            predictions
                RT:  trend
  •         precision farming
  •   premiums
          BT:  incentives
          RT:  awards
  •   prescription farming

      presentation
          NT:  face-to-face communication

      press
          NT:  journals
               newspapers
          RT:  news media

      press relations [DON’T USE]
          USE: media relations
               news releases

      press releases [DON’T USE]
          USE: news releases

      Prestel

      prestige

      pretests
          RT:  focus groups
               research methods

      primary education
          UF:  primary schools [DON’T USE]
          BT:  education

      primary schools [DON’T USE]
          USE: primary education

      print media
          NT:  books
               journals
               newsletters
               newspapers

      printing
          BT:  production techniques
          RT:  publishing
               typography

      privacy  
  •  
  •   private sector
          UF:  privatization of government services [DON’T USE]
          RT:  commercial organizations
  •            non-governmental organizations
               organizations

      privatization of government services [DON’T USE]
          USE: private sector

      PROC [DON’T USE]
          USE: People's Republic of China (PROC) (Eastern Asia)

      producers [DON’T USE]
          USE: farmers

      product introduction [DON’T USE]
          USE: adoption
               product promotion

      product promotion
          UF:  product introduction [DON’T USE]
          BT:  promotion

      production techniques
          NT:  film production
               photography
               printing
               television methods

      productivity
          RT:  economics

      professional development
          BT:  development
          RT:  careers
               education
               in-service training
               job training

      program development
          BT:  development
               programs
          RT:  extension programs

      program evaluation
          BT:  evaluation

      programs
          UF:  projects [DON’T USE]
          NT:  adult programs
               community services
               cooperative programs
               development programs
               education programs
               extension programs
               government policies
               health programs
               instructional programs
               intercultural programs
               international programs
               local programs
  •            program development
               radio programs
               small farm programs
               training programs
          RT:  administration
               education
               legislation
               policies
               social services

      progress
          RT:  change

      Progressive Farmer

      project management

      projects [DON’T USE]
          USE: programs

      promotion
          BT:  marketing
          NT:  advertising
               commodity promotion
               coupon promotion
               fertilizer promotion
               product promotion
               retail promotion
               sales promotion
          RT:  campaigns
  •            publicity methods
               sales methods
               selling

      propaganda [DON’T USE]
          USE: persuasion

      public attitudes
          UF:  public opinion [DON’T USE]
          RT:  attitudes
  •            audience attitudes
               opinion

      public information
          UF:  public service messages [DON’T USE]
          BT:  information
          RT:  consumer information
               nutrition labeling
               public relations
               risk communication

      public journalism  
  •  
  •   public opinion [DON’T USE]
          USE: public attitudes

      public relations
          UF:  PR [DON’T USE]
               PR agencies [DON’T USE]
          NT:  media relations
          RT:  direct mail
               image
               public information
               publicity methods

      public service messages [DON’T USE]
          USE: public information

      public speaking
          UF:  speeches [DON’T USE]
          RT:  communication
               face-to-face communication

      publications
          SN:  broad meaning; for scientific publications use 
               research reports        
          NT:  abstracts
               bibliographies
               books
               directories
               journals
               manuals
               newsletters
               reports
          RT:  archives

      publicity methods
          RT:  promotion
               public relations

      publishing
          NT:  desktop publishing
               electronic publishing
               trends in farm publishing
          RT:  editing
               editors
               journalism
               literature
               printing

      Puerto Rico, USA (Latin America; Caribbean)
  •  
  •   puppetry
  •         

  • Q

  •    
            Qatar (Western Asia)
  •  
  •         questionnaires
                BT:  survey methods
                RT:  surveys
  •  
  •         Quinn, Larry

  • R

  •    
            race
  •         radio
                UF:  CB [DON’T USE]
                     citizen band [DON’T USE]
                BT:  mass media
                     news media
                NT:  mobile radio
                     rural broadcasts
                RT:  broadcasting
                     broadcasts
                     listenership

            radio audience [DON’T USE]
                USE: listenership

            radio audiences [DON’T USE]
                USE: listenership

            Radio Frequency Identification (RFID)  
  •         radio methods 
  •         radio networks

            radio programs
                BT:  programs
                RT:  broadcasting
                     tape recordings

            radio schools
                UF:  listening groups [DON’T USE]
                BT:  instruction
                     listening
                     schools
                RT:  call-in
  •                  correspondence education
                     home instruction
                     viewing groups
  •         radio show

  •         radio station
  •         Rankin, Charlie

            ratings [DON’T USE]
                USE: media use
  •         Raymond, Frank

            Read, Hadley

            readability
                SN:  easiness of understanding materials                        
                RT:  writing styles

            readership
                BT:  audience
                     media use
                RT:  circulation                
  •         recording
  •         recreation

  •         regulations
                UF:  restrictions [DON’T USE]
                RT:  administration
                     environmental policy
                     policies

            relationship marketing
  •         religion
                UF:  churches [DON’T USE]

            reporting
                RT:  agriculture news
  •                   coverage
                     interviews
                     journalism
                     news

            reports
                BT:  publications
                NT:  research reports
                     statistical reports
                     weather reports
  •         Republic de Côte d’Ivoire (Ivory Coast)(Africa, Western)

            Republic of China (Taiwan)
  •              UF: Taiwan (Republic of China)[DON’T USE]
  •         Republic of Korea (South Korea)(Eastern Asia)
  •             UF:  South Korea [DON’T USE]          
  •         Republic of Macedonia (Europe)
  •         Republic of Moldova (Europe)

            research
                NT:  agriculture research
                     audience research
                     baseline research
  •                  communication analysis
                     communication research
                     economic research
                     education research
                     extension research
                     farming systems research
                     marketing research
                     media research
                RT:  analysis
                     breeding
                     concepts
                     information

            research communication
                BT:  communication
                RT:  accuracy
                     scientific communication

            research methods
                NT:  case studies
                     content analysis
                     experiments
                     focus groups
                     historical research
                     surveys
                     use studies
                RT:  agriculture research
  •                  communication analysis
  •                  data collection
                     pretests
                     sampling

            research needs
                BT:  needs

            research organizations
                BT:  organizations

            research personnel [DON’T USE]
                USE: scientists

            research projects
  •             RT:  agriculture research

            research reports
                BT:  reports

            researchers [DON’T USE]
                USE: scientists

            restaurants
  •  
  •         restrictions [DON’T USE]
                USE: regulations

            retail
                BT:  promotion
                RT:  retail promotion

            retail promotion
                BT:  promotion
                RT:  retail
  •  
  •         Réunion (Africa, Eastern)
  •  
  •         Rhode Island, USA

            Rhodesia (Africa)

            rice
                BT:  crops
                BT:  grains

            risk assessment
  •  
  •         risk communication
                BT:  communication
                RT:  consumer information
                     environmental communication
  •                  food issues
                     food safety
                     public information
  •         risk journalism
  •         risk management
  •         Robinson, Solon
  •         ROC [DON’T USE]
                USE: Taiwan (Republic of China)

            Rodale Press

            Romania (Europe)
  •         Roesner, George
  •         role
  •         Root, Ken
  •         RSS
  •         rural areas [DON’T USE]
                USE: rural communities

            rural broadcasts
                UF:  farm broadcasts [DON’T USE]
                BT:  broadcasts
                     radio

            rural change
                BT:  change

            rural communication

                BT:  communication
                RT:  development communication

            rural communities
                UF:  rural areas [DON’T USE]
                     rural settlements [DON’T USE]
                BT:  communities
                NT:  villages
                RT:  infrastructure
  •  
  •         rural community development
  •             BT: community development

            rural conditions
                UF:  rural life [DON’T USE]
                RT:  rural-urban differences
                     urban conditions

            rural development
                BT:  development
                RT:  agricultural development
  •                  development communication

            rural development programs
                BT:  development programs

            rural families
                RT:  farm families

            Rural Free Delivery (RFD)

            Rural Information Center, USDA

            rural interests
                SN:  Socio-politic-economic; usually contrasting 
                     urban interests           
                RT:  urban interests

            rural life [DON’T USE]
                USE: rural conditions

            rural lifestyle
  •  
  •         rural living
  •  
  •         rural people [DON’T USE]
                USE: rural populations

            rural poor
                BT:  poor

            rural populations
                UF:  rural people [DON’T USE]
                     tribes [DON’T USE]

            Rural Press Ltd.
  •         rural settlements [DON’T USE]
                USE: rural communities

            rural society

            rural sociology
                RT:  rural-urban differences

            rural-urban communication
                SN:  Oriented to status, gaps                                 
                BT:  communication
                RT:  agrarianism
                     consumers
                     farmer attitudes
                     farmer self-image
                     image
                     urban interests

            rural-urban differences
                RT:  farmer education
                     rural conditions
                     rural sociology
                     urban conditions

            Russian Federation (Europe)
  •         Rwanda (Africa, Eastern)

  • S

  •    
            safety
                NT:  farm safety
                     food safety
  •         Saint Helena (Africa, Western)
  •         Saint Kitts and Nevis (Latin America; Caribbean)
  •         Saint Lucia (Latin America; Caribbean)
  •         Saint Pierre and Miquelon (North America)
  •         Saint Vincent and the Grenadines (Latin America; Caribbean)

            sales
                RT:  finance
                     selling

            sales methods
                RT:  advertising
                     marketing
                     promotion
                     selling

            sales promotion
                BT:  promotion
                RT:  advertising
                     incentives
  •         Salmonella
  •             BT:  food issues
  •         Samoa (Oceania)
  •         São Tomé and Príncipe (Africa, Middle)

            sampling
                RT:  research methods
                     statistics
  •         Samuelson, Orion
  •         San Marino (Europe)

            Sargent, Earl
  •           
            Satellite Instructional TV Experiment (SITE)
                UF: SITE [DON’T USE]

            satellites
                BT:  mass communication systems
                RT:  international communication
                     telecommunications
                     telephone communication

            Saudi Arabia (Western Asia)
  •         Schacht, Henry
  •         Schmitz, Harold J
  •         Schneider, Sam

            schools
                NT:  colleges
                     radio schools
                     universities

            sci-tech information
                UF:  scientific information [DON’T USE]
                     scientific-technical information [DON’T USE]
                     technical information [DON’T USE]
                BT:  information

            sci-tech information services
                BT:  information services

            scientific communication
                BT:  communication
                RT:  research communication

            scientific information [DON’T USE]
                USE: sci-tech information

            scientific-technical information [DON’T USE]
                USE: sci-tech information

            scientists
                UF:  research personnel [DON’T USE]
                     researchers [DON’T USE]

            Sea Grant

            seafood
  •             BT: food        
  •         search engines
  •         Sechrest, Art

            security
  •         seeds
                BT:  farm inputs
                RT:  breeding
                     crops

            selling
                BT:  marketing
                RT:  advertising
                     face-to-face communication
                     promotion
                     sales
                     sales methods

            Senegal (Africa, Western)

            senior citizens
                RT:  youth
  •  
  •         Serbia (Europe)

            setting
                SN:  Non-natural environment                                
                NT:  buildings
  •                  training centers

            settings
                UF:  environment (artificial) [DON’T USE]

            Seychelles (Africa, Eastern)
  •  
  •         Seyler, Wes

            sheep
  •         shows
                RT:  demonstrations
                     exhibits
                     fairs
                     field days

            Sierra Leone (Africa, Western)
  •         Simpson, Wey

            Singapore (South-Eastern Asia)
  •  
  •         Sint Maarten (Latin America; Caribbean)

            SITE [DON’T USE]
                USE:  Satellite Instructional TV Experiment (SITE)
  •         Slack, Evan
  •         slides
               BT:  visual communication
  •             RT:  film strips

            slogans
                RT:  advertising
                     campaigns             
  •         Slovakia (Europe)
  •         Slovenia (Europe)
  •         slow food
  •         Slusarczyk, Ed

  •         small farm programs
                BT:  programs
                RT:  small farmers
                     small farms

            small farmers
                UF:  limited resource farmers [DON’T USE]
                     peasants [DON’T USE]
                BT:  farmers
                RT:  low-income farmers
                     part-time farmers
                     small farm programs

            small farms
                BT:  farms
                RT:  small farm programs
  •         smartphones
  •             RT: cell phones
  •                mobile communication systems

            smell
  •         social change
                BT:  change

            social communication
                BT:  communication

            social factors
                RT:  socio-economic aspects

            social marketing
  •         social media
  •             NT:  Facebook
  •                 Twitter
  •         social movements
  •         social networking
  •             NT: Facebook
  •                 Google+
  •                 Instagram
  •                 LinkedIn
  •                microblogs
  •                 Pinterest
  •                 Twitter 
  •                 YouTube
  •            
  •         social services
                RT:  programs

            social structure
                UF:  class structure [DON’T USE]

            societies [DON’T USE]
                USE: organizations

            socio-economic aspects
                UF:  demographic factors [DON’T USE]
                NT:  education
                     income
                RT:  part time farmers
                     social factors

            software
                RT:  applications (apps)
  •                  computer programs

            soil
                UF:  land [DON’T USE]
                BT:  environment

            soil conservation
                UF:  tillage methods [DON’T USE]
                BT:  conservation
                RT:  pollutions

            soil fertility
                RT:  fertilizers
  •  
  •         Solar
  •  
  •         Solomon Islands (Oceania)        
  •         Somalia (Africa, Eastern)
  •         Sources [DON’T USE]
                USE: information sources

            South Africa (Africa, Southern)

            South Carolina, USA

            South Dakota, USA

            South Korea [DON’T USE]
  •              USE: Republic of Korea (Eastern Asia)

            South Pacific University
  •         South Sudan (Africa, Eastern)
  •         Southeast Asian Regional Center for Graduate Study and Research in
  •         Agriculture (SEARCA)

            Soviet Union [DON’T USE]
                USE: USSR
  •         Southern Ruralist
  •         soybeans
                BT: crops
                    grains
  •                 legumes

            Spain (Europe)

            special effects
                UF:  magic [DON’T USE]
                NT:  humor
                RT:  communicator effectiveness
                     incentives
  •         Speece, Maynard

            speeches [DON’T USE]
                USE: public speaking

            Sri Lanka (Southern Asia)

            stakeholders
  •         State of Palestine (Western Asia)
  •         state programs
                BT:  government policies

            statistical analysis [DON’T USE]
                USE: data analysis

            statistical methods [DON’T USE]
                USE: statistics

            statistical reports
                BT:  reports

            statistics
                UF:  statistical methods [DON’T USE]
                RT:  data
                     sampling
  •         Stephens, George

            storytelling
                BT:  traditional media
                RT:  oral communication

            stress

            student organizations
                BT:  organizations

            students
                RT:  education
                     youth

            study tours
                BT:  tours
                RT:  education
                     travel

            Successful Farming

            Sudan (Africa, Northern)

            sugar
  •             BT: sweeteners
  •         Suriname (Latin America; South America)
  •         survey methods
                BT:  surveys
                NT:  questionnaires

            surveys
                UF:  polls [DON’T USE]
                BT:  research methods
                NT:  survey methods
                RT:  interviews
                     questionnaires
                     travel

            sustainability
                UF:  sustainable agriculture [DON’T USE]
                     sustainable land use [DON’T USE]
                RT:  conservation
                     environment
                     environmental policy
  •                  environmental quality
                     land use management
                     land use planning
                     water quality

            sustainable agriculture

            sustainable land use [DON’T USE]
                USE: sustainability

            Swaziland (Africa, Southern)

            Sweden (Europe)

            sweepstakes [DON’T USE]
                USE: incentives
  •         swine
  •             RT:  hogs
  •         swine flu
  •             BT:  food issues
  •             RT:  H1N1
  •         Switzerland (Europe)
  •         Syrian Arab Republic (Western Asia)

  • T

  •    

            tacit knowledge
  •         Taiwan (Republic of China)[DON’T USE]
  •              USE: Republic of China (Taiwan)
  •         Tajikistan (Central Asia)

            Tanzania [DON’T USE]
  •             USE: United Republic of Tanzania (Africa, Eastern)

            tape recordings
                UF:  audio cassettes [DON’T USE]
                     audio tape recordings [DON’T USE]
                RT:  radio programs

            target audience
                BT:  audience
                RT:  audience analysis

            Tasmania

            teachers [DON’T USE]
                USE: educators

            teaching
                RT:  agricultural education
  •                  education

            teaching aids
                UF:  instructional materials [DON’T USE]
                RT:  audiovisual materials
                     educational media
                     multimedia training

            teaching methods
                RT:  agricultural education
  •                  demonstration farms
  •                  educational methods
                     training methods

            technical assistance
                RT:  technology transfer

            technical education
                BT:  education

            technical information [DON’T USE]
                USE: sci-tech information

            technical knowledge
                BT:  knowledge
                RT:  indigenous knowledge

            technological advancement
                UF:  new media [DON’T USE]
                RT:  development
  •                  innovations
                     technology transfer

            technological gatekeepers
                BT:  development
                     gatekeepers
                RT:  adoption
                     information flow

            technological transfer
                RT:  diffusion

            technology
                NT:  biotechnology
                     communication systems
                     educational technology
  •                  Information technology
                     traditional technology

            technology transfer
                RT:  adoption
                     development
                     diffusion
                     information flow
                     technical assistance
                     technological advancement

            telecenters
  •         telecommunication
                BT:  communication

            telecommunications
                NT:  teletext
                RT:  educational media
                     satellites

            teleconference
                BT:  conferences
                RT:  educational media
                     educational television

            telemarketing [DON’T USE]
                USE: direct marketing
                     telephone communication

            Telenet
  •             SN: First packet-switched network service that was available to
  •                the general public. Not to be confused with Telnet.
  •  
            telephone communication
                UF:  telemarketing [DON’T USE]
                BT:  communication
                RT:  cell phones
  •                  mobile communication systems
  •                  satellites            

            teletext
                BT:  electronic marketing
                     telecommunications
                RT:  educational media
                     electronic mail

            television
                UF:  TV [DON’T USE]
                BT:  audiovisual media
                     news media
                NT:  cable television
                RT:  broadcasting
                     broadcasts
                     films
                     mass media

            television methods
                BT:  production techniques

            television programming
                RT:  broadcasts
  •                  editing

            television research
                BT:  communication research

            television viewing
                BT:  media use
                RT:  audience                
                    
            Telidon

            tenants [DON’T USE]
                USE: land tenure

            Tennessee, USA
  •  
  •         Tennessee Valley Authority (TVA)        

            terrorism
  •  
  •         test plots
                RT:  field days
                     on-farm research

            Texas, USA
  •         texting

            Thailand (South-Eastern Asia)

            theory
                NT:  information theory
                RT:  concepts
  •                  communication theory

            third world [DON’T USE]
                USE: developing nations

            tillage methods [DON’T USE]
                USE: soil conservation

            timing
                RT: communication planning
  •         Timmons, Jack
  •         Timor-Leste (South-Eastern Asia)
  •         tobacco
                BT:  crops
  •         Togo (Africa, Western)
  •         Tokelau (Oceania)
  •         Tonga (Oceania)
  •         Totten, Hal
  •         tourism
  •         tours
                UF:  visits [DON’T USE]
                NT:  farm tours
                     study tours
                RT:  travel
  •         Towers, Jack

            traceability
  •         trade [DON’T USE]
                USE: international trade

            traditional knowledge
  •             BT:  knowledge
                RT: indigenous knowledge

            traditional media
                UF:  folk media [DON’T USE]
                     indigenous media [DON’T USE]
                NT:  storytelling
                RT:  literacy

            traditional technology
                BT:  technology
                RT:  farming methods
                     indigenous knowledge

            training
                BT:  multimedia
                NT:  advisory training
                     audiovisual training
                     communication training
                     cooperative training
                     courses
                     in-service training                
                     job training
                     leadership training
                     multimedia training
                RT:  curriculum

            training and visit system
                BT:  extension systems

            training centers
                BT:  setting

            training methods
                RT:  teaching methods

            training needs
                BT:  needs

            training programs
                BT:  programs
                RT:  curriculum
                     home instruction
  •         translation

            transparency
  •         transportation
                RT:  machinery
                     marketing
                     travel

            travel
                RT:  study tours
                     surveys
                     tours
                     transportation

            trends
                RT:  change
                     development
                     outlook information

            trends in farm publishing
                BT:  publishing

            trials [DON’T USE]
                USE: experiments

            tribes [DON’T USE]
                USE: rural populations

            Trinidad and Tobago (Latin America; Caribbean)
  •         Tunisia (Africa, Northern)

            Turkey (Western Asia)
  •         Turkmenistan (Central Asia)
  •         Turks and Caicos Islands (Latin America; Caribbean)
  •         Tuvalu (Oceania)

            TV [DON’T USE]
                USE: television

            tweeting
  •              RT: Twitter
  •         Twitter
  •              BT: microblogs
  •                 social media
  •                 social networking
  •              RT: tweeting
  •         typography
                RT:  printing

  • U

  •    
            U.S. Agency for International Development
                UF:  AID [DON’T USE]

            Uganda (Africa, Eastern)

            UK [DON’T USE]
                USE:  United Kingdom (United Kingdom of Great Britain and
  •                        Northern Ireland)(UK)(Europe)
  •         Ukraine (Europe)
  •         UN [DON’T USE]
                USE:  United Nations (UN)

  •         underdeveloped areas
                RT:  developing nations

            underdeveloped countries [DON’T USE]
                USE: developing nations

            Union of Soviet Socialist Republics [DON’T USE]
                USE: USSR
  •         United Arab Emirates (Western Asia)

            United Kingdom (United Kingdom of Great Britain and Northern Ireland
  •         (UK)(Europe)
  •             UF: UK [DON’T USE]
  •             BT: Europe
  •             NT: Great Britain
  •                Northern Ireland
  •         United Republic of Tanzania (Africa, Eastern)
  •             UF: Tanzania [DON’T USE]       

  •         United Nations (UN)
                UF: UN [DON’T USE]

            United States Department of Agriculture [DON’T USE]
                USE: USDA (United States Department of Agriculture)
     
            United States of America [DON’T USE]
                USE: USA (United States of America; North America)
  •  
  •         United States Virgin Islands (Latin America; Caribbean)

            universities
                BT:  schools
                NT:  land grant universities
                RT:  colleges
                     higher education

            Upper Volta (Africa)

            urban agriculture
  •         urban areas

            urban conditions
                UF:  city life [DON’T USE]
                RT:  rural conditions
                     rural-urban differences

            urban interests
                RT:  agriculture policy
                     consumers
                     rural interests
                     rural-urban communication
  •         Uruguay (Latin America; South America) 

            USA (United States of America; North America)
                UF:  United States of America [DON’T USE]

            USDA (United States Department of Agriculture)
                UF:  United States Department of Agriculture [DON’T USE]
                BT:  administration

            USDA programs
                BT:  national programs
                RT:  agricultural policy
                     agriculture policy
                     food policy

            use studies
                UF:  diary studies [DON’T USE]
                BT:  research methods
                RT:  media use

            USSR
                UF:  Soviet Union [DON’T USE]
                     Union of Soviet Socialist Republics [DON’T USE]

            Utah, USA
  •         Uzbekistan (Central Asia)

  • V

  •         Vail, Mark
  •         value added

  •         value chains
  •         value of information
                BT:  economics of information

            Vance Publishing Corporation

            Vanuatu (Oceania)

            veal
  •              BT: meat
  •         vegetables
  •         vehicular promotions
  •         Yemen (Western Asia)

            Venezuela (Bolivarian Rep. of) (Latin America; South America)

            Vermont, USA

            veterinarians
  •         veterinary medicine

            video
                BT:  audiovisual media
                RT:  film production
                     films

            video cassette recorders

            video conferences                  

            video news releases
  •         videodisc
  •         videotapes
                BT:  audiovisual media

            videotex

            Viet Nam (South-Eastern Asia)

            viewing groups
                RT:  radio schools

            villages
                BT:  rural communities
  •         Vines, Marvin

            viral (biological)
  •         viral (network phenomenon)
  •              SN: Related to network culture, i.e. computers, marketing, social
  •                   networking
  •         Virginia, USA

            virtual
  •         visits [DON’T USE]
                USE: tours

            visual communication
                BT:  Communication
                     non-verbal communication
                NT:  audiovisual media
                     exhibits
                     illustrations
                     layout
                     photographs
                     posters
                     slides
                RT:  color
                     demonstrations
                     design
  •                  visual communication

            vocations [DON’T USE]
                USE: careers
                     employment

            vocational education [DON’T USE]
                USE: occupational education

            vocational guidance
                RT:  job training

            voice recognition
  •         volunteers
                RT:  organizations

            vocational agriculture

  • W

  •         Wageningen Agricultural University
  •    
            Wales (Europe)
  •             BT Great Britain (Europe)
  •                  United Kingdom (Europe)

            Wallace, Henry A.
  •         Wallaces Farmer
  •         Wallis and Futuna Islands (Oceania)

            Ward, William

            Washington Post

            Washington, USA
  •         waste management
  •         water
  •             RT:  irrigation

            water pollution [DON’T USE]
                USE: water quality

            water quality
                UF:  water pollution [DON’T USE]
                BT:  environment quality
                     environmental quality
                RT:  conservation
                     sustainability

            Watt Publishing Co.
  •         weather
  •             RT:  change

            weather reports
                BT:  reports

            Web
  •              RT: World Wide Web
  •              BT: Internet
  •         Web 2.0
  •         web logs
  •         web sites

            Webb Company
  •         webinars

            weeds
  •         West Virginia, USA
  •         Western Sahara (Africa, Northern)
  •         wheat
  •              BT: grains
  •         wikis
  •         wildlife
  •             NT:  deer
  •         Wilkinson, Ray
  •         Williams, Gene    

            wind
  •              BT: energy
  •              RT: erosion (soils)                       
  •         wine [DON’T USE]
                USE: drink

            Winrock

            wire services
                BT:  gatekeepers

            wireless
  •         Wisconsin, USA

            women
                NT:  farm women
                RT:  homemakers

            wood
  •         wool [DON’T USE]
                USE: fiber
  •         Worcester, Chuck

            word processing
                RT:  computers
  •                  Computer programs

            word-of-mouth marketing
  •         World Bank

            World Wide Web (WWW)
  •             UF:  WWW [DO NOT USE]
                BT:  Internet
  •             RT:  web

            writing skills
                RT:  communicator effectiveness
  •                  editing
                     journalism

            writing styles
                RT:  literature
                     readability

            WWW [DO NOT USE]
                USE:  World Wide Web (WWW)
  •            
            Wyoming, USA
  •  

  • X



  • Y

  •         Yancey, Jim
  •         
            young farmer organizations
                BT:  organizations

            young farmer programs
                RT:  agricultural education
                     leadership training

            young farmers
                BT:  farmers
                RT:  youth

            youth
                SN:  Young adults
                RT:  children
  •                  FFA (Future Farmers of America)
                     senior citizens
                     students
                     young farmers
  •         YouTube
  •             BT: social networking

            Yugoslavia

  • Z

  •    
            Zambia (Africa, Eastern)

            Zimbabwe (Africa, Eastern)
  •         zoonosis
  •  
  •