Home

Document Search

Services

Resources

About Us

Help


Hours

The ACDC does not have official office hours and on-site visits are by appointment only. Email the Center for appointments, document delivery, or reference services. We look forward to hearing from you.

Contact

Mailing Address

510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801 

News rss

ACDC News
Dec 8, 2014

ACDC News
Nov 10, 2014

ACDC News
Oct 13, 2014

Search Term List (ACDC Thesaurus)



Alphabetical Browse:   A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Meaning of codes used:

      BT:  broader term
      NT:  narrower term
      RT:  related term
      SN:  scope note (use of term)
      USE: use instead
      UF:  used to mean

A

          AAEA
            USE: American Agricultural Economics Association (AAEA)
                 American Agricultural Editors Association (AAEA) 

          ABC Agricultural Publisher

          abstracts
            BT: publications
 
access

          accuracy
           RT:  research communication

          ACE
            USE: Agricultural Communicators in Education (ACE)

         acid rain

          ADAS
             USE: Agricultural Development and Advisory Service (ADAS)

          administration
            NT:  Food and Drug Administration
                 USDA
            RT:  legislation
                 organizational communication
                 policies
                 programs
                 regulations

          adoption
            SN:  acceptance and utilization of ideas and practices                      
            UF:  product introduction
            NT:  adoption behavior
                 adoption process
            RT:  awareness of innovations
                 behavior
                 change
                 decision process
                 diffusion
                 farmer attitudes
                 influences
                 innovations
                 technological gatekeepers
                 technology transfer

         adoption behavior
            BT:  adoption
                 behavior

          adoption process
            BT:  adoption

          adult education
            BT:  education
            RT:  continuing education

          adult programs
            BT:  programs

          advertising
            BT:  marketing
                 promotion
            NT:  advertising agencies
                 advertising research
                 cooperative advertising
                 group advertising
            RT:  buying behavior
                 sales methods
                 sales promotion
                 selling
                 slogans

          advertising agencies
            UF:  PR agencies
            BT:  advertising
            RT:  campaigns

          advertising research
            BT:  advertising
                 communication research
                 marketing research
            RT:  audience research

          advisory services
            SN:  extension in the British system                 
 
            UF:  counseling programs
            BT:  extension services

          advisory training
            BT:  training

          Afghanistan

          Africa
                
                African Council on Communication Education

                Agcom Documentation Center

          AGDEX

          AGNET

          agrarianism
            SN:  philosphy of farming as a superior way of life  
                       
            RT:  family farm
                 farmer self-image
                 image
                 rural-urban communication

          agri-marketers
            SN:  this term is sometimes used to describe communication 
                 practitioners  involved in marketing process       
                                   

          agribusiness
            SN:  businesses directly depending on farming (input 
                 and output)            
            NT:  cooperatives
                 food industries
                 food industry
                 input industries
            RT:  farms
                 industries

          agribusinesses
            BT:  commercial organizations

          Agricola

          Agricom

          agricultural
            SN:  use also farm                                   
                       

          agricultural agents
            USE: extension agents

          Agricultural Communicators in Education (ACE)
            UF:  ACE

          Agricultural Communicators of Tomorrow (ACT) 

          Agricultural Council of America (ACA)

          agricultural development
            BT:  development
            RT:  rural development

          Agricultural Development and Advisory Service (ADAS)
            UF:  ADAS

          agricultural education
            BT:  occupational education
            NT:  farmer education
            RT:  young farmer programs

          agricultural laborers
            USE: farm workers

          agricultural occupations
            BT:  employment
            NT:  farm workers

          Agricultural On-Line Access (Agricola)

          agricultural policy
            UF:  farm programs
            BT:  government policies
            RT:  food policy
                 USDA programs

          Agricultural Publishers Association (APA)

          Agricultural Relations Council (ARC)

          agricultural technology
            USE: farming methods

          agriculture
            SN:  This noun is omitted from the thesaurus. 
                          

          Agriculture Council of America

          agriculture news
            BT:  news
            RT:  coverage

          agriculture policy
            BT:  policies
            RT:  food policy
                 nutrition policy
                 urban interests
                 USDA programs

          agriculture research
            SN:  production oriented                             
 
            BT:  research
            RT:  breeding

          AgriData Network

                AGRIS
                
                agronomy
                
          AID
            USE: U.S. Agency for International Development (AID)

          Alabama, USA
          Alampi, Phil

          Alaska, USA
          Alford, Bill

          Algeria

          American Agricultural Economics Association (AAEA)
            UF:  AAEA


          American Agricultural Editors Association (AAEA)
            UF:   AAEA
          American Agriculturalist

          American Farm Bureau Federation (AFBF)

          American Farmer

          American Quotation Systems (AQS)      

          American Society of Agronomy
            UF:  ASA

          analysis
            NT:  audience analysis
                 communication analysis
                 content analysis
                 data analysis
                 market analysis
            RT:  baseline research
                 evaluation
                 research

          animal diseases
            USE: animal health

          animal health
            UF:  animal diseases
            BT:  animals
            RT:  animal rights

          animal rights
            BT:  animals
            RT:  animal health

          animals
            NT:  animal health
                 animal rights
                 livestock

          APA

          appeals (message)
            BT:  message content
          appropriate technology

          ARC

          archives
            RT:  history
                 libraries
                 publications

          areas
            USE: communities

          Argentina

          Arizona,USA

          Arkansas, USA
          Arnold, Barney
          Arnold, Burnis

          artificial intelligence
            RT:  computers
                 expert systems
                 foreign markets

          ASA
            USE: American Society of Agronomy

          ASEAN
            USE: Association of South-East Asian Nations

          Asia

          Asian Institute of Journalism

          Asian Institute of Technology

          Association of South-East Asian Nations
            UF:  ASEAN

          associations
            USE: organizations
          Atkins, George

          attendance
            USE: participation

          attitudes
            SN:  ways of thinking or feeling                     
                       
            NT:  audience attitudes
                 corporate attitudes
                 farmer attitudes
                 public attitudes
            RT:  behavior
                 influences
                 knowledge
                 opinions
                 perceptions
                 public attitude
          Atwood, Frank
          audience
            NT:  listenership
                 readership
                 target audience
            RT:  media use
                 television viewing

          audience analysis
            SN:  determiniation of audience                      
                       
            BT:  analysis
            RT:  audience research
                 feedback
                 target audience

          audience attitudes
            BT:  attitudes
            RT:  farmer attitudes

          audience participation
                  BT:  participation
            RT:  feedback

          audience research
            BT:  communication research
                       research
            RT:  advertising research
                 audience analysis

          audio cassettes
                  USE: tape recordings

          audio tape recordings
            USE: tape recordings

          audiovisual aids
            USE: audiovisual materials

          audiovisual equipment
            BT:  audiovisual materials

          audiovisual materials
            SN:  use also film, television, and video            
                       
            UF:  audiovisual aids
            RT:  audiovisual media
                 audiovisual training
                 educational media
                 multimedia
                 teaching aids

          audiovisual media
            BT:  media
                 visual communication
            NT:  films
                 television
                 video
                 videotapes
            RT:  audiovisual materials
                 audiovisual training
                 interactive media
                 multimedia
                 multimedia training

          audiovisual training
            BT:  training
            RT:  audiovisual materials
                 audiovisual media

          Australia

          Austria

          auto-tutorial
            USE: educational media

          awards
            UF:  contest
                 contests
            BT:  incentives
            RT:  premiums

          awareness of innovations
            RT:  adoption
                 knowledge level
                 special effects

B

          Bangladesh

          banking
            USE: finance
                 investments

          baseline research
            BT:  research
            RT:  analysis
          Battles, Roy
          BBC
            USE: British Broadcasting Corporation (BBC)
          Beaty, Layne

          beef
            USE: livestock
                 meat

          Beef Breed Journals

          beer
            USE: drink

          behavior
            NT:  adoption behavior
                 buying behavior
                 communication behavior
                 farming methods
                 information behavior
            RT:  adoption
                 attitudes
                 knowledge

          Belgium

          Belize
          Bennett, Charles Dana
          bias
            USE: gatekeeping
                 information control

          bibliographies
            BT:  publications
          Bigger, George C.
          biotechnology
            BT:  technology
            RT:  food safety
          Bliss, Milton E.

         books
            BT:  print media
                 publications
            NT:  literature
            RT:  libraries

          Botswana

          Brazil

          breeding
            RT:  agriculture research
                 livestock
                 research
                 seeds

          British Broadcasting Corporation (BBC)
            UF:  BBC
                 Bulgaria

          broadcast
            BT:  mass media
                 oral communication
          broadcasters
          broadcasting
            RT:  broadcasts
                 journalism
                 radio
                 television

          broadcasts
            NT:  rural broadcasts
            RT:  broadcasting
                 listenership
                 listening habits
                 radio
                 radio programs
                 television
          Brown, Bob
          Brown, Taylor

          budget
            USE: financial management
          Buffum, Jesse
          Buice, Bob

          buildings
            USE: setting

          Bulgaria
            USE: British Broadcasting Corporation (BBC)

          bulletins
            USE: newsletters

          Burkina Faso
          Burns, Conrad

          buyers
            RT:  buying behavior
                 consumers
                 markets (selling)

          buying behavior
            BT:  behavior
            RT:  advertising
                 buyers
                 consumers

          Byrnes, Francis C.

C

             CAB
            USE: Commonwealth Agricultural Bureaux

          cable television
            BT:  television

          California, USA

          call lines
            USE: call-in
          Callahan, Colleen

          call-in
            UF:  call lines
                 hot lines
                 news lines
            RT:  media relations

          CAMA

          Camis Project

          campaign planning
            BT:  planning
            RT:  communication planning

          campaigns
            RT:  advertising agencies
                 communication planning
                 slogans

          Canada

          Canadian Agri-marketing Association (CAM)

          Canadian farm Management Data System
            UF:  CANFARM

          CANFARM
            USE: Canadian farm Management Data System

          Capper, Arthur

          Capper's farmer

          career
            UF:  vocation

          careers
            RT:  occupations
                 professional development

          Caribbean

          CARIS
            USE: Current Agricultural Research Information System 
(CARIS)

          case studies
            BT:  research methods

          CAST
            USE: Council for Agricultural Science and Technology 
(CAST)

          cattle
            BT:  livestock

          CB
            USE: radio

          CD-ROM
            UF:  optical data disks
            BT:  computers
            RT:  information storage and retrieval systems
                 interactive media
                 multimedia systems

          censorship
            BT:  freedom of press
            RT:  gatekeepers
                 information control

          Ceylon

          change
            NT:  rural change
                 social change
            RT:  adoption
                 development
                 progress
                 trends

          channels
            USE: communication channels

          chemicals
            BT:  farm inputs
            NT:  fertilizers
                 herbicides
                 pesticides
            RT:  input industries

          Chicago Tribune

          children
            NT:  farm children
            RT:  youth

          chile

          China
            USE: People's Republic of China

          churches
            USE: religion

          CIP
            USE: International Potato Center (CIP)

          circulation
            RT:  readership


          citizen band
            USE: radio

          city life
            USE: urban conditions

          class structure
            USE: social structure

          colleges
            BT:  schools
            RT:  higher education
                 land grant universities
                 universities

          color
            RT:  design
                 illustrations
                 visual communication

          Colorado, USA

          Columbia

          commercial organizations
            BT:  organizations
            NT:  agribusinesses
            RT:  cooperatives
                 private sector

          commodities
            RT:  crops
                 farm products

          commodity markets
            USE: markets (selling)

          commodity promotion
            UF:  livestock promotion
            BT:  promotion

          Commonwealth Agricultural Bureau
            USE: Commonwealth Agricultural Bureaux

          Commonwealth Agricultural Bureaux
            UF:  CAB
                 Commonwealth Agricultural Bureau

          Communication
            NT:  development communication
                 environment communication
                 extension communication
                 face-to-face communication
                 intercultural communication
                 international communication
                 mass communication
                 non-verbal communication
                 oral communication
                 organizational communication
                 research communication
                 risk communication
                 rural communication
                 rural-urban communication
                 scientific communication
                 social communication
                 telecommunication
                 telephone communication
                 visual communication
            RT:  communicators
                 public speaking

          communication analysis
            BT:  analysis
            RT:  communication research
                 content analysis

          communication barriers
            RT:  conflict
                 gatekeepers

          communication behavior
            BT:  behavior
            NT:  media use
            RT:  information behavior

          communication channels
            UF:  channels
                 information channels
            RT:  communication networks
                 communication systems
                 extension programs
                 extension systems
                 gatekeepers
                 media
                 online systems

          communication education
            BT:  education
            RT:  communication training

          communication flow
            USE: information flow

          communication methods
            UF:  communication skills
                 communication techniques
            RT:  communicator effectiveness
                 interactive media
                 media

          communication networks
            BT:  networks
            RT:  communication channels
                 communication units
                 linkages
                 organizational communication

          communication objective
            USE: communication planning

          communication patterns
            RT:  media use

          communication planning
            UF:  communication objective
                 media selection
                 timing
            BT:  planning
            RT:  campaign planning
                 campaigns
                 curriculum

          communication research
            BT:  research
            NT:  advertising research
                 audience research
                 television research
            RT:  communication analysis
                 marketing research

          communication skills
            USE: communication methods

          communication systems
            UF:  communication technologies
            BT:  information systems
                 multimedia
                 technology
            NT:  mass communication systems
                 mobile communication systems
            RT:  communication channels
                 delivery systems
                 information networks
                 information services
                 multimedia systems
                 online systems

          communication techniques
            USE: communication methods

          communication technologies
            USE: communication systems

          communication theory
            RT:  feedback
                 information theory
                 models
                 theory

          communication training
            BT:  training
            RT:  communication education

          communication units
            RT:  communication networks
                 organizations

          Communications Officers of State Departments of 
Agriculture
            UF:  COSDA

          communicator effectiveness
            RT:  communication methods
                 special effects
                 writing skills

          communicators
            NT:  consulting communicators
                 editors
                 journalists
            RT:  Communication
                 educators
                 extension agents
                 information dissemination
                 information specialists

          communities
            UF:  areas
                 neighborhoods
            NT:  rural communities
            RT:  housing

          community development
            BT:  development


          community services
            BT:  programs

          COMNET

          comprehension
            RT:  literacy

          computer operators

          computer programs
            UF:  software
            RT:  wordprocessing

          computers
            UF:  hardware
            NT:  CD-ROM
                 exports
            RT:  artificial intelligence
                 data processing
                 databases
                 desktop publishing
                 expert systems
                 on-farm computing
                 online systems
                 word processing

          concepts
            UF:  definitions
            RT:  research

          conferences
            BT:  meetings
            NT:  teleconference
            RT:  media relations

          conflict
            RT:  communication barriers

          Connecticut, USA

          conservation
            NT:  soil conservation
            RT:  energy

                 environment
                 hazardous waste
                 land use planning
                 pollution
                 sustainability
                 water quality

          consultants
            USE: consulting communicators
                 extension agents

          consulting communicators
            UF:  consultants
            BT:  communicators

          consumer information
            BT:  information
            RT:  labeling
                 nutrition education
                 nutrition information
                 nutrition labeling
                 public information
                 risk communication

          consumers
            RT:  buyers
                 buying behavior
                          consumption
                 rural-urban communication
                 urban interests

                consumption 
                  RT:  consumers

          content analysis
            BT:  analysis
                 research methods
            RT:  communication analysis
                 coverage
                 message content

          contest
            USE: awards

          contests
            USE: awards

          continuing education
            UF:  lifelong education
            BT:  education
            RT:  adult education
                 in-service training

          cooperation

          cooperative advertising
            BT:  advertising
            RT:  dealers
                 group advertising

          Cooperative Communicators Association (CCA)
        
          cooperative information
            BT:  information

          cooperative programs
            BT:  programs

          cooperative training
            BT:  training

          cooperatives
            UF:  farmer cooperatives
            BT:  agribusiness
                 organizations
            RT:  commercial organizations
                 extension
                 farmers

          copyright
          corn

          Cornell University

          corporate attitudes
            BT:  attitudes

          corporate farms
            BT:  farms

          correspondence education
            BT:  education
            RT:  home instruction
                 radio schools

          COSDA
            USE: Communications Officers of State Departments of Agriculture

          cost
            RT:  expenditures

          cost recovery

          Costa Rica

          costs
            RT:  economics
                 expenditures

          cotton
            USE: fiber

          Council for Agricultural Science and Technology (CAST)
            UF:  CAST

          counseling programs
            USE: advisory services

          coupon promotion
            BT:  promotion
            RT:  incentives

          courses
            BT:  education
                 training
            RT:  curriculum

          coverage
            RT:  agriculture news
                 content analysis
                 reporting
          Cox, Murray

          credibility (media)

          credibility (sources)

          credit
            UF:  farm credit
            BT:  finance

          CRIS
            USE: Current Research Information System (CRIS)

          crisis communication




          crops
            BT:  farm products
            NT:  grains
                 rice
                 soybeans
            RT:  commodities
                 seeds
          Crowner, Jack

          Current Agricultural Research Information System (CARIS)
            UF:  CARIS

          current awareness
            UF:  current awareness services
            BT:  library services

          current awareness services
            USE: current awareness

          Current Research Information System (CRIS)
            UF:  CRIS

          curriculum
            RT:  communication planning
                 courses
                 education
                 training
                 training programs
          Curtiss,Dean
          Czech Republic

          Czechoslovakia

D

  

          dairy
            UF:  milk
            BT:  farm products
                 food
            RT:  livestock

          data
            RT:  statistics

          data analysis
            UF:  statistical analysis
            BT:  analysis

          data collection
            RT:  databases
                 information gathering
                 research methods

          data processing
            UF:  electronic data processing
            RT:  computers

          Data Transmission Network (DTN)

          database marketing



            BT:  marketing
            RT:  direct marketing
                 electronic marketing
                 marketing techniques

          databases
            RT:  computers
                 data collection
          Davies, Bruce

          dealers
            RT:  cooperative advertising
                 retail promotion

          decision making
            BT:  management
            RT:  decision process
                 decision processing opinion

          decision making process
            USE: decision process

          decision process
            UF:  decision making process
            RT:  adoption
                 decision making
                 influences

          decision processing opinion
            RT:  decision making

          definitions
            USE: concepts

          Delaware, USA

          delivery systems
            NT:  document delivery systems
                 electronic mail
            RT:  communication systems
                 information services

          demographic factors
            USE: socio-economic aspects

          demonstration farms
            BT:  farms
            RT:  field days

          demonstrations
            RT:  exhibits
                 fairs
                 field days
                 shows
                 visual communication

          Denmark

          dependence (knowledge)

          depression
            USE: financial management

          design
            RT:  color
                 layouts
                 visual communication

          desktop publishing
            BT:  publishing
            RT:  computers

          developing countries
            USE: developing nations

          developing nations
            UF:  developing countries
                 third world
                 underdeveloped countries
            RT:  underdeveloped areas

          development
            UF:  modernization
            NT:  agricultural development
                 community development
                 economic development
                 professional development
                 program development
                 rural development
                 technological gatekeepers
            RT:  change
                 influences
                 innovations
                 technological advancement
                 technology transfer
                 trends

          development communication
            BT:  Communication
            RT:  rural communication

          development issues

          development programs
            BT:  programs
            NT:  rural development programs
            RT:  educational projects

          diary studies
            USE: use studies

          diet

          diffusion
            RT:  adoption
                 information dissemination
                 technological transfer
                 technology transfer

          diffusion of information
          Dinkins, Harvey

          direct mail
            BT:  direct marketing
                 mail
            RT:  directories
                 letters
                 newsletters
                 public relations

          direct marketing
            UF:  markets (fairs)
                 telemarketing
            NT:  direct mail
                 electronic marketing
            RT:  database marketing
                 marketing techniques

          directories
            UF:  mailing lists
                 phone lists
            BT:  publications
            RT:  direct mail
                 organizations

          disadvantaged
            USE: poor

          disparity
            USE: distribution

          distance education
            BT:  education

          distribution
            UF:  disparity
                 equity
                 income distribution
            RT:  ethical issues

diversity

          Doane

          document delivery systems
            BT:  delivery systems

          documentation

          Dominican Republic

          drink
            UF:  beer
                 wine
            BT:  farm products
            RT:  food
                 food industries

          Drovers Journal

E

   
          E.C.
            USE: European Communities (E.C.)

          East-West Center

          ecology
            USE: environment

          economic development
            BT:  development

          economic information
            BT:  information

          economic research
            BT:  research
            RT:  models

          Economic Research Service, USDA (ERS)
            UF:  ERS

          economics
            NT:  economics of information
            RT:  costs
                 expenditures
                 income levels
                 productivity

          economics of information
            BT:  economics
            NT:  value of information

          Ecuador

          editing
            RT:  journalism
                 publishing
                 television programming

          editors
            BT:  communicators
            RT:  journalism
                 media gatekeepers
                 publishing

          education
            BT:  socio-economic aspects
            NT:  adult education
                 communication education
                 continuing education
                 correspondence education
                 courses
                 distance education
                 environment education
                 extension education
                 health education
                 higher education
                 medical education
                 member education
                 nonformal education
                 nutrition education
                 occupational education
                 primary education
                 technical education
            RT:  learning
                 libraries
                 literacy
                 professional development
                 programs
                 students
                 study tours
                 teaching

          education effects

          education levels

          education profiles

          education programs
            BT:  programs
            NT:  occupational education

          education research
            BT:  research

          education systems

          educational films
            UF:  instructional films
            BT:  educational media
                 educational media films
            RT:  educational video

          educational innovations
            UF:  instructional innovations
            BT:  innovations

          educational media
            UF:  auto-tutorial
            BT:  media
            NT:  educational films
                 educational radio
                 educational television
                 educational video
            RT:  audiovisual materials
                 teaching aids
                 telecommunications
                 teleconference
                 teletext

          educational media films
            NT:  educational films

          educational media radio
            NT:  educational radio

          educational media television
            NT:  educational television

          educational media video
            NT:  educational video

          educational methods
            UF:  instructional methods

            RT:  teaching methods

          educational needs
            BT:  needs

            RT:  information needs

          educational projects
            RT:  development programs

          educational radio
            BT:  educational media
                 educational media radio

          educational strategies
            BT:  instruction

          educational technology
            BT:  technology

          educational television
            BT:  educational media
                 educational media television
            RT:  educational video
                 educational video conference
                 teleconference

          educational video
            BT:  educational media
                 educational media video
            RT:  educational films
                 educational television

          educational video conference
            RT:  educational television

          educators
            UF:  faculty
                 teachers
            RT:  communicators
                 extension agents

          EEC
            USE: European Communities (E.C.)


          Egypt

          electronic data processing
            USE: data processing

          electronic mail
            BT:  delivery systems
            RT:  teletext

          electronic marketing
            BT:  direct marketing
            NT:  teletext
            RT:  database marketing
                 marketing techniques
          electronic media
          electronic publishing
            BT:  publishing
          Embry, Dink

          employee management
            UF:  motivation

          employment
            UF:  vocation
            NT:  agricultural occupations

          energy
            BT:  environment
            RT:  conservation

          England
            USE: Europe
                 UK

          England, Wales
            UF:  GB

          environment
            UF:  ecology
                 natural resources
            NT:  energy
                 hazarous waste
                 soil
            RT:  conservation
                 land use planning
                 pollution
                 sustainability

          environment (artificial)
            USE: settings

          environment communication
            BT:  Communication
                  RT:  risk communication

          environment education
            BT:  education

          environmental policy
            BT:  government policies
            RT:  legislation
                 regulation
                          sustainability

          Environmental Protection Agency (EPA)

          environmental quality
            NT:  water quality
            RT:  ethical issues
                 government policies
                 hazardous waste
                 legislation
                 pollution
          equines
          equity
            USE: distribution
                 erosion
          Erickson, Wally

          erosion
            UF:  equity

          ERS
            USE: Economic Research Service, USDA (ERS)
          E.T. Meredith
          ethical issues
            RT:  distribution
                 environmental quality
                 freedom of press

          Ethiopia

          Europe
            UF:  England

          European Communities (E.C.)
            UF:  E.C.
                 EEC  
          evaluation
            NT:  program evaluation
            RT:  analysis

          event planning

          exhibits
            BT:  visual communication
            RT:  demonstrations
                 open houses
                 posters
                 shows

          expenditures
            RT:  cost
                 costs
                 economics
                 finance
                 income levels

          experiments
            UF:  trials
            BT:  research methods

          expert systems
            RT:  artificial intelligence
                 computers

          exports
            BT:  computers
            RT:  foreign markets
                 imports
                 international trade
                 markets (selling)

          extension
            RT:  cooperatives

          extension advisors
            USE: extension agents

          extension agents
            UF:  agricultural agents
                 consultants
                 extension advisors
                 extension officers
                 extension personnel
                 extension workers
            RT:  communicators
                 educators

          extension communication
            BT:  Communication

          extension education
            BT:  education
            RT:  in-service training

          extension information
            BT:  information

          extension officers
            USE: extension agents

          extension organizations


          extension personnel
            USE: extension agents

          extension programs
            BT:  programs
            RT:  communication channels
                 program development

          extension research
            BT:  research

          extension services
            NT:  advisory services
            RT:  information sources

          extension systems
            NT:  training and visit system
            RT:  communication channels

          extension workers
            USE: extension agents

          extensions
            RT:  land grant universities

F

   

          face-to-face communication
            BT:  Communication
                 presentation
            NT:  meetings
            RT:  interpersonal communication
                 open houses
                 public speaking
                 selling

          FACTS
            USE: Fast Agricultural Communications Terminal 
Systems (FACTS)

          faculty
            USE: educators

          fairs
            UF:  farmer markets
                 markets (fairs)
            RT:  demonstrations
                 field days
                 shows

          family farm
            BT:  farms
            RT:  agrarianism
                 farm families
                 farming systems

          family planning
            UF:  population programs
            BT:  planning
            RT:  health education
                 health programs

          FAO
            USE: Food and Agriculture Organization (FAO)

          farm broadcasts
            USE: rural broadcasts

          farm children
            UF:  farmers' children
            BT:  children
                 farm families

          farm credit
            USE: credit

          farm equipment
            USE: machinery

          farm families
            NT:  farm children
                 farm women
                 farmers
            RT:  family farm
                 rural families

          Farm Industry News

          farm inputs
            NT:  chemicals
                 feedstuffs
                 machinery
                 seeds
            RT:  input industries

          Farm Journal

          farm journals
            UF:  farm press
            BT:  journals
            NT:  trends in farm publishing

          farm management
            BT:  management
            NT:  farm records
                  RT:  farming methids

          farm managers
            RT:  farmers

          farm operations
            USE: farming

          farm outputs
            USE: farm products

                farm practices
            USE: farming methods

          farm press
            USE: farm journals

          farm products
            UF:  farm outputs
            NT:  crops
                 dairy
                 drink
                 livestock
            RT:  commodities
                 fiber
                 food
                 markets (selling)

          farm programs
            USE: agricultural policy

          farm records
            BT:  farm management

          farm safety
            BT:  safety
            RT:  machinery

          farm tours
            BT:  tours
            RT:  field days

          farm women
            BT:  farm families
                 women

          farm workers
            UF:  agricultural laborers
                 migrant workers
            BT:  agricultural occupations

          farmer attitudes
            BT:  attitudes
            RT:  adoption
                 audience attitudes
                 farmer perceptions
                 influences
                 rural-urban communication

          farmer cooperatives
            USE: cooperatives

          farmer education
            BT:  agricultural education
            RT:  rural-urban communication
                 rural-urban differences

          farmer markets
            USE: fairs

          farmer needs
            BT:  needs
            RT:  feedback

          farmer perceptions
            RT:  farmer attitudes

          farmer self-image
            BT:  image
            RT:  agrarianism
                 rural-urban communication

          farmers
            UF:  producers
            BT:  farm families
            NT:  low income farmers
                 low-income farmers
                 part time farmers
                 small farmers
                 young farmers
            RT:  cooperatives
                 farm managers
                 farms

          farmers' children
            USE: farm children

          farmers' opinions
            RT:  opinion leaders

          farming
            UF:  farm operations

          farming methods
            UF:  agricultural technology
                 farming practices
            BT:  behavior
            NT:  irrigation
            RT:  farm management
                 farming systems
                 land use
                 machinery
                 traditional technology

          farming practices
            USE: farming methods

          farming systems
            RT:  family farm
                 farming methods
                 farming systems research

          farming systems research
            UF:  FSR
            BT:  research
            RT:  farming systems
                 feedback
                 on-farm research

          farming systems research field days
            RT:  on-farm research

          farms
            NT:  corporate farms
                 demonstration farms
                 family farm
                 small farms
            RT:  agribusiness
                 farmers
                 land tenure

          Fast Agricultural Communications Terminal Systems(FACTS)
            UF:  FACTS
          Fax 

          Federal Trade Commission (FTC)

          feedback
            RT:  audience analysis
                 audience participation
                 communication theory
                 farmer needs
                 farming systems research
                 participation

          feedstuffs
            BT:  farm inputs

          fertilizer promotion
            BT:  promotion


          fertilizers
            BT:  chemicals
            RT:  input industries
                 soil fertility

          FFA
            USE: Future Farmers of America (FFA)

          fiber
            UF:  cotton
                 flax
                 jute
                 lax
                 wool
            RT:  farm products

          field days
            RT:  demonstration farms
                 demonstrations
                 fairs
                 farm tours
                 open houses
                 shows
                 test plots

          Fiji

          film
            BT:  mass media

          film production
            BT:  production techniques
            RT:  photography
                 video

          films
            UF:  filmstrips
                 motion pictures
                 movies
            BT:  audiovisual media
                 mass media
            RT:  television
                 video

          filmstrips
            USE: films
                 slides

          finance
            UF:  banking
            NT:  credit
            RT:  expenditures
                 investments
                 sales

          financial management
            UF:  budget
                 depression
            BT:  management

          Finland

fire

          fish
            BT:  food

          flax
            USE: fiber

          Florida, USA

          focus groups
            BT:  research methods
            RT:  pretests

          folk media
            USE: traditional media

          food
            NT:  dairy
                 fish
                 fruit
                 meat
                 poultry
            RT:  drink
                 farm products
                 labeling

          Food and Agriculture Organization (FAO)
            UF:  FAO

          Food and Drug Administration (FDA)

          Food and Drug Adminstration
            BT:  administration

          food industries
            BT:  agribusiness
                 industries
            RT:  drink
                 input industries

          food industry
            BT:  agribusiness

          food irradiation
            RT:  food safety

          food labels
            USE: nutritional labeling

          food policy
            BT:  government
                 government policies
            RT:  agricultural policy
                 agriculture policy
                 nutrition policy
                 nutritional labeling
                 USDA programs

          food safety
            BT:  safety
            RT:  biotechnology
                 food irradiation
                 risk communication

          food security

          Foreign Agricultural Services

          foreign markets
            BT:  markets
            RT:  artificial intelligence
                 exports
                 imports
                 international trade

          forestry
            UF:  lumber

          Foundation for American Agriculture

          Four H

          France

          free-lancing

          freedom of press
            NT:  censorship
            RT:  ethical issues

          fruit
            BT:  food

          FSR
            USE: farming systems research

          Future Farmers of America (FFA)
            UF:  FFA

G

   
          Gambia

          games

          gardening
            USE: horticulture

          gatekeepers
            NT:  media gatekeepers
                 technological gatekeepers
                 wire services
            RT:  censorship
                 communication barriers
                 communication channels
                 information control
                 information overload

          gatekeeping
            UF:  bias

          GB
            USE: England, Wales
       
          gender issues
          generic engineering
          Georgia, USA

          Germany

          Ghana

          government
            NT:  food policy
            RT:  international relations
                 legislation
                 policies
                 politics

          government policies
            UF:  government projects
            BT:  policies
                 programs
            NT:  agricultural policy
                 environmental policy
                 food policy
                 government services
                 national programs
                 nutrition policy
                 state programs
            RT:  environmental quality
                 land use planning

          government programs
            USE: government services

          government projects
            USE: government policies

          government services
            UF:  government programs
            BT:  government policies
            RT:  national programs

          grains
            BT:  crops
            RT:  rice
                 soybeans

          graphics
            RT:  illustrations

          Grassroots

          Great Britain
            USE: UK

          Greece

          group advertising
            BT:  advertising
            RT:  cooperative advertising

          group leaders
            USE: leadership

          group leadership methods
            RT:  leadership

          group teaching
            RT:  meetings

          Guatemale

          guides
            USE: manuals

          Guyana

H

          Haeg, Larry
          Haeg, Lawrence

          Haiti

          handbooks
            USE: manuals
          Hansen, Mal
        
          hardware
            USE: computers
          Harper, Dix
          Hawaii, USA
          Hays, Ron

          hazardous waste
                  BT:  environment
            RT:  environmental quality
            RT:  conservation

          health education
            BT:  education
            RT:  family planning
                 nutrition education

          health programs
            BT:  programs
            RT:  family planning
          Heinz, Al
          Henry A. Wallace
          herbicides
            BT:  chemicals

          higher education
            BT:  education
            RT:  colleges
                 universities


          historical research
            BT:  research methods

          history
            RT:  archives

          Hoard's Dairyman

          hogs
    
          home instruction
            RT:  correspondence education
                 in-service training
                 radio schools
                 training programs

          homemaker education
            BT:  occupational education

          homemakers
            UF:  housewifes
            RT:  women
          honey
         
          Hong Kong
          Hood, Johnnie
          horses
          horticulture
            UF:  gardening

          hot lines
            USE: call-in

          housewifes
            USE: homemakers

          housing
            RT:  communities
          Hubert Ferraton
          Hull, Rich
          humor
            BT:  special effects

          Hungary

I

   
      Iceland

          Idaho, USA

          IDRC
            UF:  International Development Research Center (IDRC)

          Illinois, USA

          illustrations
            BT:  visual communication
            RT:  color
                 graphics
                 layout
                 photographs

          image
            NT:  farmer self-image
            RT:  agrarianism
                 perception
                 public relations
                 rural-urban communication

immigration

          imports
            BT:  international trade
            RT:  exports
                 foreign markets

          in-service training
            BT:  training
            RT:  continuing education
                 extension education
                 home instruction
                 professional development

          incentives
            UF:  sweepstakes
            NT:  awards
                 premiums
            RT:  coupon promotion
                 sales promotion
                 special effects

          income
            BT:  socio-economic aspects

          income distribution
            USE: distribution

          income level

          income levels
            RT:  economics
                 expenditures

          India
          
          indigenous knowledge
            UF:  traditional knowledge
            BT:  knowledge
            RT:  technical knowledge
                 traditional technology

                indigenous media
            USE: traditional media

          Indonesia
          industrialization
          industries
            NT:  food industries
            RT:  agribusiness

          influences
            RT:  adoption
                 attitudes
                 decision process

                 development
                 farmer attitudes

          information
            NT:  consumer information
                 cooperative information
                 economic information
                 extension information
                 market information
                 nutrition information
                 occupation information
                 occupational information
                 public information
                 sci-tech information
            RT:  knowledge
                 libraries
                 research

          information  storage and retrieval systems
            BT:  information systems
            RT:  library services

          information behavior
            BT:  behavior
            NT:  information gathering
                 information processing
                 information seeking
                 information utilization
            RT:  communication behavior

          information centers

          information channels
            USE: communication channels

          information collection
            USE: information gathering

          information control
            UF:  bias
            RT:  censorship
                 gatekeepers

          information dissemination
            RT:  communicators
                 diffusion

          information flow
            UF:  communication flow
                 information transfer
            RT:  technological gatekeepers
                 technology transfer

          information gathering
            UF:  information collection
            BT:  information behavior
            RT:  data collection
                 information seeking
                 interviews

          information issues

          information management
            BT:  management

          information needs
            BT:  needs
            RT:  educational needs

          information networks
            RT:  communication systems
                 multimedia systems

          information overload
            RT:  gatekeepers

          information processing
            BT:  information behavior

          information retrieval
            USE: information storage and retrieval systems

          information science
            RT:  librarianship

          information seeking
            BT:  information behavior
            RT:  information gathering

          information services
            NT:  sci-tech information services
            RT:  communication systems
                 delivery systems

          information sources
            UF:  sources
            RT:  extension services

          information specialists
            RT:  communicators
                 librarians

          information storage and retrieval systems
            UF:  information retrieval
                  BT:  information systems
            RT:  CD-ROM
                 library services

          information systems
            NT:  communication systems
                 information  storage and retrieval systems
                 microforms

          information theory
            BT:  theory
            RT:  communication theory

          information transfer
            USE: information flow

          information utilization
            BT:  information behavior

          infrastructure
            RT:  rural communities

          innovations

            NT:  educational innovations
            RT:  adoption
                 development

          input industries
            BT:  agribusiness
            RT:  chemicals
                 farm inputs
                 fertilizers
                 food industries

          insecticides
            BT:  pesticides

          inservice training
            BT:  training

          instruction
            NT:  educational strategies
                 radio schools

          instructional films
            USE: educational films

          instructional innovations
            USE: educational innovations

          instructional materials
            USE: teaching aids

          instructional methods
            USE: educational methods

          instructional programs
            BT:  programs

          instructions (guidelines)
            USE: manuals

          interactive media
            BT:  media
            RT:  audiovisual media
                 CD-ROM
                 communication methods
                 multimedia systems

          intercultural communication
            BT:  communication
            RT:  international communication

          intercultural programs
            BT:  programs
            RT:  international programs

          interest groups
            BT:  organizations
            RT:  opinion leaders
                 politics

          international
          International Agricultural Development Service (IADS)
     International Center for Tropical Agriculture (ICTA) 
       

     international communication
     BT:  communication
     RT:  intercultural communication
          international relations
          languages
          satellites
     international cooperation

     International Crops Research Institute for the Semi-Arid Tropics (ICRISAT)

     International Development Research Center (IDRC)
     USE: IDRC

     International Federation for Documentation

     International Information System for the Agricultural Science

     International Institute of Tropical Agriculture (IITA)

     International Maize and Wheat Improvement Center (CIMMYT)

     international organizations
     BT:  organizations

     International Potato Center (CIP)
     UF:  CIP

     international programs
     BT:  programs
     RT:  intercultural programs

     International Programs for Agricultural Knowledge Systems
     UF:  Interpaks

     international relations
     RT:  government
          international communication

     International Rice Research Institute (IRRI)
     UF:  IRRI

     international trade
     UF:  trade
     NT:  imports
     RT:  exports
          foreign markets

     Internet
     NT:  WWW      

     internships
     USE: job training

     Interpaks
     USE: International Programs for Agricultural 
          Knowledge Systems

     interpersonal communication
     RT:  face-to-face communication

     interviewing
     BT:  job search

     interviews
     RT:  information gathering
          reporting
          surveys

     investments
     UF:  banking
     RT:  finance
          markets (selling)

     Iowa, USA

     Iran

     Iraq

     Ireland

     irradiation
     IRRI
     USE: International Rice Research Institute (IRRI)
     irrigation
     BT:  farming methods

     Israel

     Italy

     Ivory Coast

J

          Jackson, Jack
   
          Jamaica

          japan

          Jarmul, David

          job search

            NT:  interviewing

          job skills
            RT:  job training
                 occupations

          job training
            UF:  internships
            BT:  training
            RT:  job skills
                 occupational education
                 professional development
                 vocational guidance

          Johnson, Samuel W.

          Jordan

          journalism
            RT:  broadcasting
                 editing
                 editors
                 photography
                 publishing
                 reporting
                 writing skills

          journalists
            BT:  communicators

          journals
            UF:  magazines
                 periodicals
            BT:  press
                 print media
                 publications
            NT:  farm journals

          Judd, Orange

          jute
            USE: fiber

K

          Kadderly, Wallace
          Kansas, USA
          Keathley, Clyde

          Kentucky, USA

          Kenya
          Ketelsen, Lynn
          kinship
          Kirkpatrick, Keith
          Kline, Lee
          knowledge
            NT:  indigeous knowledge
                 technical knowledge
            RT:  attitudes
                 behavior
                 information
                 learning


          knowledge gap
            USE: knowledge level

          knowledge level
            UF:  knowledge gap
            RT:  awareness of innovation

          Korea
          Kremer, Ray
          Kummerow, Glenn

L

          labeling
            NT:  nutrition labeling
            RT:  consumer information
                 food
                 nutrition information

          land
            USE: soil

          land grant universities
            BT:  universities
            RT:  colleges
                 extensions

          land management
            BT:  management

          land policy
            USE: land use planning

          land tenure
            UF:  tenants
            RT:  farms

          land use
            RT:  farming methods

          land use management
            RT:  sustainability

          land use planning
            UF:  land policy
            BT:  planning
            RT:  conservation
                 environment
                 government policies
                          land management
                 sustainability

          languages
            RT:  international communication

          latin America
          Laugfitt, Merrill

          lax
            USE: fiber

          layout
            UF:  legibility
            RT:  illustrations

          layouts
            BT:  visual communication
            RT:  design

          leadership
            UF:  group leaders
            NT:  opinion leaders
            RT:  group leadership methods
                       interest groups


          leadership training
            BT:  training
            RT:  learning
                 young farmer programs

          learning
            RT:  education
                 knowledge
                 leadership training

          Lebanon

          legibility
            USE: layout

          legislation
            RT:  administration
                 environmental policy
                 environmental quality
                 government
                 policies
                 politics
                 programs
          Lerch, Don

          letters
            RT:  direct mail
                 newsletter
          Levering, Wilbur

          librarians
            RT:  information specialists

          librarianship
            RT:  information science

          libraries
            RT:  archives
                 books
                 education
                 information

          library services
            UF:  literature services

            NT:  current awareness
            RT:  information  storage and retrieval systems

          Libya

          lifelong learning
            USE: continuing education
          Liles, Wayne
          limited resource farmers
            USE: small farmers

          linkages
            BT:  networks
            RT:  communication networks
                 organizational communication

          listenership
            UF:  radio audience
                 radio audiences
            BT:  audience
                 media use
            RT:  broadcasts
                 readership
                 television viewing

          listening
            NT:  radio schools

                listening groups
            USE: radio schools

          listening habit

          listening habits
            BT:  media use
            RT:  broadcasting
                 radio
                 television viewing

          literacy
            RT:  comprehension
                 education
                 traditional media

          literacy traditional media
            RT:  oral communication

          literature
            BT:  books
            RT:  publishing
                 writing styles

          literature services
            USE: library services

          livestock
            UF:  beef
            BT:  animals
                 farm products
            NT:  cattle
                 poultry
            RT:  breeding
                 dairy
                 meat

          livestock promotion
            USE: commodity promotion

          Livestock Publications Council (LPC)
          lobbying
          local programs
            BT:  programs
          Logan, George

          Los Angeles Times
          Loudon, Gordon          

          Louisiana, USA

          low income farmers
            BT:  farmers

          low-income farmers
            BT:  farmers
            RT:  small farmers

          low-power television
            RT:  mobile communication systems

          lumber
            USE: forestry

M

   
          machinery
            UF:  farm equipment
            BT:  farm inputs
            RT:  farm safety
                 farming methods
                 transportation
          Mack, Chris

          Madagascar

          magazines
            USE: journals

          magic
            USE: special effects

          mail
            NT:  direct mail

          mailing lists
            USE: directories

          Maine, USA

          Malawi

          Malaysia

          management
            NT:  decision making
                 farm management
                 financial management
                 information management
                 land management
                 natural resource management
                 personal management
                 personnel management
                 pest management

          manuals
            UF:  guides
                 handbooks
                 instructions (guidelines)
            BT:  publications

          market analysis
            BT:  analysis
            RT:  markets (selling)

          market information
            UF:  marketing information
            BT:  information

          marketing
            NT:  advertising
                 database marketing
                 promotion
                 selling
            RT:  sales methods
                 transportation

          marketing information
            USE: market information

          marketing research
            BT:  research
            NT:  advertising research
            RT:  communication research

          marketing techniques
            RT:  database marketing
                 direct marketing
                 electronic marketing

          markets
            NT:  foreign markets

          markets (fairs)
            USE: direct marketing
                 fairs

          markets (selling)
            UF:  commodity markets
            RT:  buyers
                 exports
                 farm products
                 investments
                 market analysis
          Markham, Emerson
          Martin, Harry

          Maryland, USA
          Mason, Bill

          mass communication
            BT:  Communication

          mass communication systems
            BT:  communication systems
            NT:  satellites

          mass media
            BT:  media
            NT:  broadcast
                 film
                 films
                 newspapers
                 radio
            RT:  news media
                 television

          Massachusetts, USA

          Mauritius
          McDonald, John
          McGinnis, Dallas
          McReynolds, Bill
          meat
            UF:  beef
            BT:  food
            RT:  livestock
                 poultry

          media
            NT:  audiovisual media
                 educational media
                 interactive media
                 mass media
                 news media
            RT:  communication channels
                 communication methods
                 multimedia systems

          media effectiveness

          media gatekeepers
            BT:  gatekeepers
            RT:  editors

          media influence

          media mix
            USE: media selection

          media relations
            UF:  press relations
            BT:  public relations
            RT:  call-in
                 conferences
                 news releases

          media research
            BT:  research

          media sales
          media selection
            USE: communication planning
            UF:  media mix

          media use
            UF:  rating
            BT:  communication behavior
            NT:  listenership
                 listening habits
                 readership
                 television viewing
            RT:  audience
                 communication patterns
                 use studies

          medical education
            BT:  education

          meetings
            BT:  face-to-face communication
            NT:  conferences
            RT:  group teaching
                 organizations

          member education
            BT:  education
            RT:  organizations
          Menard, George

          message

          message content
            NT:  appeals (message)
            RT:  content analysis

          Mexico
          Meyerdirk, Carl

          Michigan, USA

          microfiche
            USE: microforms

          microforms
            UF:  microfiche
            BT:  information systems

          Middle East

          Midwest Farm Newspaper Group
          Might, Charles

          migrant workers
            USE: farm workers
          Miller, Bob

          milk
            USE: dairy

          Miller Publishing  Company

          Minnesota, USA

          Mississippi, USA

          Missouri, USA
          Mitchell, Cliff

          mobile communication systems
            BT:  communication systems
            RT:  low-power television

          mobile radio
            BT:  radio

          models
            SN:  research                                        
                       
            RT:  communication theory
                 economic research

          modernization
            USE: development

          Montana, USA
          Moshier, Bill

          motion pictures
            USE: films

          motivation
            USE: employee management

          movies
            USE: films
          Mullen, Frank E.
          multimedia
            NT:  communication systems
                 training
            RT:  audiovisual materials
                 audiovisual media

          multimedia systems
            RT:  CD-ROM
                 communication systems
                 information networks
                 interactive media
                 media

          multimedia training
            BT:  training
            RT:  audiovisual media
                 teaching aids

          music
            BT:  non-verbal communication

N

   

          NAFB
            USE: National Association of Farm Broadcasters (NAFB)

          NAL
            USE: National Agricultural Library, USDA (NAL)

          NAMA
            USE: National Agri-Marketing Association

          Namibia
          Nance, Bob

          National Agri-Marketing Association
            UF:  NAMA

          National Agri-Marketing Association (NAMA)

          National Agricultural Library, USDA (NAL)
            UF:  NAL


          National Association of Agricultural Journalists (NAAJ)

          National Association of Farm Broadcasters (NAFB)
            UF:  NAFB

          national programs
            BT:  government policies
                  NT:  USDA programs
            RT:  government services
                          
          National Project in Agricultural Communication
            UF:  NPAC

          National Rural Telecommunications Cooperative (NRTC)

          natural resource management
            BT:  management

          natural resources
            USE: environment

          Nebraska, USA

          needs
            NT:  educational needs
                 farmer needs
                 information needs
                 research needs
                 training needs
          negotiation

          neighborhoods
            USE: communities

          Nepal

          Netherlands

          networks
            NT:  communication networks
                 linkages

          Nevada, USA

          New England farmer

          New Hampshire, USA

          New Jersey, USA

          new media
            USE: technological advancement

          New Mexico, USA

          New York farmer 

          New York, USA

          New Zealand

          news
            NT:  agriculture news
            RT:  news media
                 reporting

          news lines
            USE: call-in

          news media
            BT:  media
            NT:  newsletters
                 newspapers
                 radio
                 television
            RT:  mass media
                 news
                 press

          news releases
            UF:  press releases
            RT:  media relations

          newsletter
            RT:  letters

          newsletters
            UF:  bulletins
            BT:  news media
                 print media
                 publications
            RT:  direct mail

          Newspaper Farm Editors Association
            UF:  NFEA

          Newspaper Farm Editors Association (NFEA)

          newspapers
            BT:  mass media
                 news media
                 press
                 print media

          NFEA
            USE: Newspaper Farm Editors Association

          Nicaragua
          Niger
          Nigeria

          non-governmental organizations
            USE: private sector

          non-verbal communication
            BT:  Communication
            NT:  music
                 visual communication


          nonformal education
            BT:  education
          Norman J. Colman
          North Carolina, USA

          North Dakota, USA

          North Korea

          Norton, John P.

          Norway

          nutrition education
            BT:  education
            RT:  consumer information
                 health education

          nutrition information
            BT:  information
            RT:  consumer information
                 labeling

          nutrition labeling
            BT:  labeling
            RT:  consumer information
                 public information

          nutrition policy
            BT:  government policies
            RT:  agriculture policy
                 food policy

          nutritional labeling
            UF:  food labels
            RT:  food policy

O

   
          occupation information
            BT:  information

          occupational education
            UF:  vocational education
            BT:  education
                 education programs
            NT:  agricultural education
                 homemaker education
            RT:  job training

          occupational information
            BT:  information

          occupational mobility

          occupations
            RT:  careers
                 job skills

          Ohio, USA

          Oklahoma, USA

          on-farm computing
            RT:  computers

          on-farm research
            RT:  farming systems research
                 farming systems research field days
                 test plots

          online systems
            RT:  communication channels
                 communication systems
                 computers

          open houses
            RT:  exhibits
                 face-to-face communication
                 field days

          opinion
            RT:  public attitude

          opinion leaders
            BT:  leadership
            RT:  farmers' opinions
                 interest groups

          opinions
            RT:  attitudes

          optical data disks
            USE: CD-ROM

          oral communication
            BT:  Communication
            NT:  broadcast
            RT:  literacy traditional media
                 storytelling
          Orange Judd
          organic
          organic farming
          Oregon, USA

          organizational communication
            BT:  Communication
            RT:  administration
                 communication networks
                 linkages
                 personnel management

          organizations
            UF:  associations
                 societies
            NT:  commercial organizations
                 cooperatives
                 interest groups
                 international organizations
                 research organizations
                 student organizations
                 young farmer organizations
            RT:  communication units
                 directories
                 meetings
                 member education
                 private sector
                 volunteers
          outdoor
  
          outlook information
            RT:  trends

P

   
          Pacific Islands
            UF:  Soloman Islands
          Page, Arthur C.

          Pakistan

          Paragury

          part time farmers
            BT:  farmers
            RT:  socio-economic aspects

          part-time farmers
            RT:  small farmers

          participation
            UF:  attendance
                  NT:  audience participation
            RT:  feedback

          PCARR
            USE: Philippine Council of Agriculture and Resources 
                 Research

          Peacesat
          peanut

          peasants
            USE: small farmers

          Peeples, Roddy
          Pennsylvania, USA

          People's Republic of China
            UF:  China
                 PROC

          perception
            RT:  image

          perceptions
            RT:  attitudes

          periodicals
            USE: journals

periurban

          personal management
            BT:  management

          personnel management
            BT:  management
            RT:  organizational communication

          persuasion
            UF:  propaganda

          Peru

          pest management
            UF:  plant diseases
            BT:  management
            RT:  plant protection

          pesticides
            BT:  chemicals
            NT:  insecticides
          Peterson, Arnold

          Philippine Council of Agriculture and Resources Research
            UF:  PCARR

          Philippines

          Phode Island, USA

          phone lists
            USE: directories

          photographs
            BT:  visual communication
            RT:  illustrations

          photography
                  BT:  production techniques
            RT:  film production
                 journalism
          Pierson, Russell
          Plambeck, Herb
          planning
            NT:  campaign planning
                 communication planning
                 family planning
                 land use planning

          plant diseases
            USE: pest management

          plant protection
            RT:  pest management

          Poe, Clarence Hamilton

          Poland

          policies
            NT:  agriculture policy
                 government policies
            RT:  administration
                 government
                 legislation
                 politics
                 programs
                 regulations

          politics
            RT:  government
                 interest groups
                 legislation
                 policies

          polls
            USE: surveys

          pollution
            RT:  conservation
                 environment
                 environmental quality

          pollutions
            RT:  soil conservation

          poor
            UF:  disadvantaged
                 poverty
            NT:  rural poor

          population programs
            USE: family planning
          pork
          Portugal
          
                Postal Service
                  RT: mail
 
          postal service

          posters
            BT:  visual communication
            RT:  exhibits
          potatoes
          poultry
            BT:  food
                 livestock
            RT:  meat

          poverty
            USE: poor

          PR
            USE: public relations

          PR agencies
            USE: advertising agencies
                 public relations

          Prarie, Farmer

                predictions
                  RT:  trends
          precision farming
          premiums
            BT:  incentives
            RT:  awards


          presentation
            NT:  face-to-face communication

          press
            NT:  journals
                 newspapers
            RT:  news media

          press relations
            USE: media relations
                          news releases

          press releases
            USE: news releases

          Prestel

          prestige

          pretests
            RT:  focus groups
                 research methods

          primary education
            UF:  primary schools
            BT:  education

          primary schools
            USE: primary education

          print media
            NT:  books
                 journals
                 newsletters
                 newspapers

          printing
            BT:  production techniques
            RT:  publishing
                 typography

          private sector
            UF:  non-governmental organizations
                 privatization of government services
            RT:  commercial organizations
                 organizations

          privatization of government services
            USE: private sector

          PROC
            USE: People's Republic of China

          producers
            USE: farmers

          product introduction
            USE: adoption
                 product promotion

          product promotion
            UF:  product introduction
            BT:  promotion

          production techniques
            NT:  film production
                 photography
                 printing
                 television methods

          productivity
            RT:  economics

          professional development
            BT:  development
            RT:  careers
                 education
                 in-service training
                 job training

          program development
            BT:  development
                 programs
            RT:  extension programs

          program evaluation
            BT:  evaluation

          programs
            UF:  projects
            NT:  adult programs
                 community services
                 cooperative programs
                 development programs
                 education programs
                 extension programs
                 government policies
                 health programs
                 instructional programs
                 intercultural programs
                 international programs
                 local programs
                 program development
                 radio programs
                 small farm programs
                 training programs
            RT:  administration
                 education
                 legislation
                 policies
                 social services

          progress
            RT:  change

          Progressive Farmer

          project management

          projects
            USE: programs

          promotion
            BT:  marketing
            NT:  advertising
                 commodity promotion
                 coupon promotion
                 fertilizer promotion
                 product promotion
                 retail promotion
                 sales promotion
            RT:  publicity methods
                 sales methods
                 selling

          propaganda
            USE: persuasion

          public attitude
            UF:  public opinion
            RT:  attitudes
                 opinion

          public attitudes
            BT:  attitudes

          public information
            UF:  public service messages
            BT:  information
            RT:  consumer information
                 nutrition labeling
                 public relations
                 risk communication


          public opinion
            USE: public attitude

          public relations
            UF:  PR
                 PR agencies
            NT:  media relations
            RT:  direct mail
                 image
                 public information
                 publicity methods

          public service messages
            USE: public information

          public speaking
            UF:  speeches
            RT:  Communication
                 face-to-face communication

          publications
            SN:  broad meaning; for scientific publications use 
research reports        
            NT:  abstracts
                 bibliographies
                 books
                 directories
                 journals
                 manuals
                 newsletters
                 reports
            RT:  archives

          publicity methods
            RT:  promotion
                 public relations

          publishing
            NT:  desktop publishing
                 electronic publishing
                 trends in farm publishing
            RT:  editing
                 editors
                 journalism
                 literature
                 printing

          Puerto Rico, USA

Q

   
          questionnaires
            BT:  survey methods
            RT:  surveys
          Quinn, Larry

R

   
          radio
            UF:  CB
                 citizen band
            BT:  mass media
                 news media
            NT:  mobile radio
                 rural broadcasts
            RT:  broadcasting
                 broadcasts
                 listening habits

          radio audience
            USE: listenership

          radio audiences
            USE: listenership

          radio methods
          radio networks

          radio programs
            BT:  programs
            RT:  broadcasting
                 tape recordings

          radio schools
            UF:  listening groups
            BT:  instruction
                 listening
                 schools
            RT:  correspondence education
                 home instruction
                 viewing groups
          radio show
  
          radio station
          Rankin, Charlie

          ratings
            USE: media use
          Raymond, Frank

          Read, Hadley

          readability
            SN:  easiness of understanding materials             
                       
            RT:  writing styles

          readership
            BT:  audience
                 media use
            RT:  circulation
                 listenership
          recording
 
          regulations
            UF:  restrictions
            RT:  administration
                 environmental policy
                          policies

          religion
            UF:  churches

          reporting
            RT:  coverage
                 interviews
                 journalism
                 news

          reports
            BT:  publications
            NT:  research reports
                 statistical reports
                 weather reports

                Republic of China (Taiwan)

          research
            NT:  agriculture research
                          audience research
                 baseline research
                 communication research
                 economic research
                 education research
                 extension research
                 farming systems research
                 marketing research
                 media research
            RT:  analysis
                 breeding
                 concepts
                 information

          research communication
            BT:  Communication
            RT:  accuracy
                 scientific communication

          research methods
            NT:  case studies
                 content analysis
                 experiments
                 focus groups
                 historical research
                 surveys
                 use studies
            RT:  data collection
                 pretests
                 sampling

          research needs
            BT:  needs

          research organizations
            BT:  organizations

          research personnel
            USE: scientists

          research projects

          research reports
            BT:  reports

          researchers
            USE: scientists

          restrictions
            USE: regulations

          retail
            BT:  promotion
            RT:  retail promotion

          retail promotion
            BT:  promotion
            RT:  retail

          Rhodesia

          rice
            BT:  crops
            RT:  grains

          risk communication
            BT:  communication

            RT:  consumer information
                 environmental communication
                 food safety
                 public information
          risk management
          ROC
          USE: Taiwan (Republic of China)

          Rodale Press

          Romania
          Roesner, George
          Root, Ken
          rural areas
            USE: rural communities

          rural broadcasts
            UF:  farm broadcasts
            BT:  broadcasts
                 radio

          rural change
            BT:  change

          rural communication

            BT:  Communication
            RT:  development communication

          rural communities
            UF:  rural areas
                 rural settlements
            BT:  communities
            NT:  villages
            RT:  infrastructure

          rural conditions
            UF:  rural life
            RT:  rural-urban differences
                 urban conditions

          rural development
            BT:  development
            RT:  agricultural development

          rural development programs
            BT:  development programs

          rural families
            RT:  farm families

          Rural Free Delivery (RFD)

          Rural Information Center, USDA

          rural interests
            SN:  socio-politic-economic; usually contrasting 
                 urban interests           
            RT:  urban interests

          rural life
            USE: rural conditions

          rural people
            USE: rural populations

          rural poor
            BT:  poor

          rural populations
            UF:  rural people
                 tribes

          rural settlements
            USE: rural communities

          rural society

          rural sociology
            RT:  rural-urban differences

          rural-urban communication
            SN:  oriented to status, gaps                        
                       
            BT:  communication
            RT:  agrarianism
                 consumers
                 farmer attitudes
                 farmer self-image
                 image
                 urban interests

          rural-urban differences
            RT:  farmer education
                 rural conditions
                 rural sociology
                 urban conditions

          Russia
            USE: USSR

S

   
          safety
            NT:  farm safety
                 food safety

          sales
            RT:  finance
                 selling

          sales methods
            RT:  advertising
                 marketing
                 promotion
                 selling

          sales promotion
            BT:  promotion
            RT:  advertising
                 incentives

          sampling
            RT:  research methods
                 statistics
          Samuelson, Orion

          Sargent, Earl
          
          Satellite Instructional TV Experiment
            UF: SITE

          Satellite Instructional TV Experiment (SITE)

          satellites
            BT:  mass communication systems
            RT:  international communication
                 telecommunications
                 telephone communication

          Saudi Arabia
          Schacht, Henry
          Schmitz, Harold J
          Schneider, Sam

          schools
            NT:  colleges
                 radio schools
                 universities

          sci-tech information
            UF:  scientific information
                 scientific-technical information
                 technical information
            BT:  information

          sci-tech information services
            BT:  information services

          scientific communication
            BT:  communication
            RT:  research communication

          scientific information
            USE: sci-tech information

          scientific-technical information
            USE: sci-tech information

          scientists
            UF:  research personnel
                 researchers

          Sea Grant

          SEARCA
          Sechrest, Art

          seeds
            BT:  farm inputs
            RT:  breeding
                 crops

          selling
            BT:  marketing
            RT:  advertising
                 face-to-face communication
                 promotion
                 sales
                 sales methods

          Senegal

          senior citizens
            RT:  youth

          setting
            SN:  non-natural environment                         
                       
            UF:  buildings
            NT:  training centers


          settings
            UF:  environment (artificial)

          Seychelles
          Seyler, Wes

          shows
            RT:  demonstrations
                 exhibits
                 fairs
                 field days

          Sierra Leone
          Simpson, Wey

          Singapore

          SITE
            USE:  Satellite Instructional TV Experiment
          Slack, Evan
          slides
            UF:  filmstrips
            BT:  visual communication

          slogans
            RT:  advertising
                 campaigns
          Slusarczyk, Ed

          small farm programs
            BT:  programs
            RT:  small farmers
                 small farms

          small farmers
            UF:  limited resource farmers
                 peasants
            BT:  farmers
            RT:  low-income farmers
                 part-time farmers
                 small farm programs

          small farms
            BT:  farms
            RT:  small farm programs

          social change
            BT:  change

          social communication
            BT:  communication

          social factors
            RT:  socio-economic aspects

          social marketing

          social services
            RT:  programs

          social structure
            UF:  class structure

          societies
            USE: organizations

          socio-economic aspects
            UF:  demographic factors
            NT:  education
                 income
            RT:  part time farmers
                 social factors

          software
            USE: computer programs

          soil
            UF:  land
            BT:  environment

          soil conservation
            UF:  tillage methods
            BT:  conservation
            RT:  pollutions

          soil fertility
            RT:  fertilizers

          Soloman Islands
            USE: Pacific Islands
          Solon Robinson
          sources
            USE: information sources

          South Africa

          South Carolina, USA

          South Dakota, USA

          South Korea

          South Pacific University

                Sovient Union
                  USE: USSR
          Southern Ruralist
          soybeans
            BT:  crops
            RT:  grains

          Spain

          special effects
            UF:  magic
            NT:  humor
            RT:  awareness of innovations
                 communicator effectiveness
                 incentives
          Speece, Maynard

          speeches
            USE: public speaking

          Sri Lanka

                state programs
            BT:  government policies

          statistical analysis
            USE: data analysis

          statistical methods
            USE: statistics


          statistical reports
            BT:  reports

          statistics
            UF:  statistical methods
            RT:  data
                 sampling
          Stenphens, George

          storytelling
            BT:  traditional media
            RT:  oral communication

          stress

          student organizations
            BT:  organizations

          students
            RT:  education
                 youth

          study tours
            BT:  tours
            RT:  education
                 travel

          Successful Farming

          Sudan

          survey methods
            BT:  surveys
            NT:  questionnaires

          surveys
            UF:  polls
            BT:  research methods
            NT:  survey methods
            RT:  interviews
                 questionnaires
                 travel

          sustainability
            UF:  sustainable agriculture
                 sustainable land use
            RT:  conservation
                 environment
                 environment policy
                 land use management
                 land use planning
                 water quality

          sustainable agriculture

          sustainable land use
            USE: sustainability

          Swaziland

          Sweden

          sweepstakes
            USE: incentives
          swine
          Switzerland

T

   

          Taiwan (Republic of China)
            UF:  ROC

          Tanzania

          tape recordings
                  UF:  audio cassettes
                          audio tape recordings
            RT:  radio programs

          target audience
            BT:  audience
            RT:  audience analysis

          Tasmania

          teachers
            USE: educators

          teaching
            RT:  education

          teaching aids
            UF:  instructional materials
            RT:  audiovisual materials
                 educational media
                 multimedia training

          teaching methods
            RT:  educational methods
                 training methods

          technical assistance
            RT:  technology transfer

          technical education
            BT:  education

          technical information
            USE: sci-tech information

          technical knowledge
            BT:  knowledge
            RT:  indigeous knowledge

          technological advancement
            UF:  new media
            RT:  development
                 technology transfer

          technological gatekeepers
            BT:  development
                 gatekeepers
            RT:  adoption
                 information flow

          technological transfer
            RT:  diffusion

          technology
            NT:  biotechnology
                 communication systems
                 educational technology
                 traditional technology

          technology transfer
            RT:  adoption
                 development
                 diffusion
                 information flow
                 technical assistance
                 technological advancement

          telecommunication
            BT:  Communication

          telecommunications
            NT:  teletext
            RT:  educational media
                 satellites

          teleconference
            BT:  conferences
            RT:  educational media
                 educational television

          telemarketing
            USE: direct marketing
                 telephone communication

          Telenet

          telephone communication
            UF:  telemarketing
            BT:  Communication
            RT:  satellites

          teletext
            BT:  electronic marketing
                 telecommunications
            RT:  educational media
                 electronic mail

          television
            UF:  tv
            BT:  audiovisual media
                 news media
            NT:  cable television
            RT:  broadcasting
                 broadcasts
                 films
                 mass media

          television methods
            BT:  production techniques

          television programming
            RT:  editing

          television research
            BT:  communication research

          television viewing
            BT:  media use
            RT:  audience
                 listenership
                 listening habits

          Telidon

          tenants
            USE: land tenure

          Tennessee Valley Authority

          Tennessee, USA

          test plots
            RT:  field days
                 on-farm research

          Texas, USA

          Thailand

          theory
            NT:  information theory
            RT:  communication theory

          third world
            USE: developing nations

          tillage methods
            USE: soil conservation

          timing
            USE: communication planning
          Timmons, Jack
          tobacco
          Totten, Hal
          tourism
          tours
            UF:  visits
            NT:  farm tours
                 study tours
            RT:  travel
          Towers, Jack

          trade
            USE: international trade

          traditional knowledge
            USE: indigeous knowledge

          traditional media

            UF:  folk media
                 indigenous media
            NT:  storytelling
            RT:  literacy

          traditional technology
            BT:  technology
            RT:  farming methods
                 indigeous knowledge

          training
            BT:  multimedia
            NT:  advisory training
                 audiovisual training
                 communication training
                 cooperative training
                 courses
                 in-service training
                 inservice training

                 job training
                 leadership training
                 multimedia training
            RT:  curriculum

          training and visit system
            BT:  extension systems

          training centers
            BT:  setting


          training methods
            RT:  teaching methods

          training needs
            BT:  needs

          training programs
            BT:  programs
            RT:  curriculum
                 home instruction

          transportation
            RT:  machinery
                 marketing
                 travel

          travel
            RT:  study tours
                 surveys
                 tours
                 transportation

          trends
            RT:  change
                 development
                 outlook information

          trends in farm publishing
            BT:  publishing

          trials
            USE: experiments

          tribes
            USE: rural populations

          Trinidad

          Turkey

          tv
            USE: television

          typography
            RT:  printing

U

   
          U.S. Agency for International Developmen

            UF:  AID

          Uganda

          UK
            UF:  England
                 Great Britain
                 United Kingdom
          Ukraine
          UN
            UF:  United Nations

          underdeveloped areas
            RT:  developing nations

          underdeveloped countries
            USE: developing nations

          Union of Soviet Socialist Republics
            USE: USSR

          United Kingdom
            USE: UK

          United Nations
            USE: UN

          United States Department of Agriculture
            USE: USDA

          United States of America
            USE: USA

          universities
            BT:  schools
            NT:  land grant universities
            RT:  colleges
                 higher education

          Upper Volta

          urban areas

          urban conditions
            UF:  city life
            RT:  rural conditions
                 rural-urban differences

          urban interests
            RT:  agriculture policy
                 consumers
                 rural interests
                 rural-urban communication

          USA
            UF:  United States of America

          USDA
            UF:  United States Department of Agriculture
            BT:  administration

          USDA programs
                  BT:  national programs
            RT:  agricultural policy
                 agriculture policy
                 food policy

          use studies
            UF:  diary studies
            BT:  research methods
            RT:  media use

          USSR
            UF:  Russia
                          Soviet Union
                 Union of Soviet Socialist Republics

          Utah, USA

V

          Vail, Mark
   
          value of information
            BT:  economics of information

          Vance Publishing Corporation

          Vanuatu

          vegetables

          Venezuela

          Vermont, USA

          veterinary medicine

          video
            BT:  audiovisual media
            RT:  film production
                 films

          video cassette recorders

          video conferences                  

          videodisc

          videotapes
            BT:  audiovisual media

          videotex

          Vietnam

          viewing groups
            RT:  radio schools

          villages
            BT:  rural communities
          Vines, Marvin

          Virginia, USA

          visits
            USE: tours

          visual communication
            BT:  Communication
                 non-verbal communication
            NT:  audiovisual media
                 exhibits
                 illustrations
                 layouts
                          photographs
                 posters
                 slides
            RT:  color
                 demonstrations
                 design

          vocation
            USE: career
                 employment

          vocational education
            USE: occupational education

          vocational guidance
            RT:  job training

          volunteers
            RT:  organizations

          vovational agriculture

W

          Wageningen Agricultural University
   
          Wales

          Wallaces Farmer

          Ward, William

          Washington Post

          Washington, USA
          waste management
          water

          water pollution
            USE: water quality

          water quality
            UF:  water pollution
            BT:  environment quality
                 environmental quality
            RT:  conservation
                 sustainability

                Watt Publishing Co.
          W.D. Hoard
          weather

          weather reports
            BT:  reports

          web sites

          Webb Company

          West Virginia, USA
          Wilkinson, Ray
          Williams, Gene    

          wine
            USE: drink

          Winrock

          wire services
            BT:  gatekeepers

          Wisconsin, USA

          women
            NT:  farm women
            RT:  homemakers

          wool
            USE: fiber
          Worcester, Chuck

          word processing
            RT:  computers

          wordprocessing
            RT:  computer programs

          World Bank

          world-wide web
            USE: WWW
            RT:  Internet

          writing skills
            RT:  communicator effectiveness
                 journalism

          writing styles
            RT:  literature
                 readability

          WWW
            UF:  world-wide web

          Wyoming, USA

 


X



Y

          Yancey, Jim
        
          young farmer organizations
            BT:  organizations

          young farmer programs
            RT:  agricultural education
                 leadership training

          young farmers
            BT:  farmers
            RT:  youth

          youth
            SN:  young adults                                    
                       
            RT:  children
                 senior citizens
                 students
                 young farmers

          Yugoslavia

Z

   
          Zambia

          Zimbabwe