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510 ACES Funk Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Jan 14, 2014
Issue 14-01, January 2014
Welcome to the first 2014 issue of ACDC News
We hope you enjoy a New Year of news and updates from the Agricultural Communications Documentation Center. What began 32 years ago as a small teaching file for
agricultural communications faculty members here at the University of Illinois has become a unique international resource and service. What you read in ACDC News only scratches the surface of information flowing daily into this online-searchable collection. It now includes nearly 40,000 documents that involve communications aspects of agriculture, food, feed, fiber, renewable energy, natural resources, and rural development in more than 170 countries.
The Center started from scratch and operates with no big budget. But it has an increasingly important mission—helping bring together and provide access to the widely-scattered body of knowledge about this vital field of interest. It also has a dedicated staff, an exceptional University Library resource and the inspiration of you who use this resource and help strengthen it. Thank you. We look forward to sharing research, news, perspectives and other information that helps you communicate effectively and grow professionally. Also, please let us know whenever we can assist you in special ways.
Re-educating about rural America and what goes on there
Tom Vilsack, U. S. Secretary of Agriculture, addressed that need during his recent presentation at the Rural Futures Conference in Lincoln, Nebraska. Agriculture needs to do a better job of telling its story to urban dwellers, he said, especially those who give little thought to how food gets to their tables.
"Now is the time for us to re-emphasize, re-educate and remind America of the importance of rural America. We have to market agricultural research in a way that people understand what's in it for them." People "don't quite get what's going on on the farm because we don't talk to them, so they get some pretty crazy ideas."
You can read a news report of his speech at: http://news.unl.edu/newsrooms/unltoday/article/vilsack-rural-us-has-much-to-gain-must-tell-story-better
You can listen to the speech at: http://heuermannlectures.unl.edu/2013-2014
Increased agricultural productivity - reduced poverty. Right?
Well, yes—but… When agricultural economics researchers Rebati Mendali and Lewell F. Gunter analyzed that relationship for a set of developing countries they found support in the pooled sample. However, productivity change involving small samples did not show any significant impact on poverty reduction.
"…there are other relevant variables that affect poverty in a country," the researchers concluded in their 2013 conference paper.
You can read it at: http://ageconsearch.umn.edu/handle/143073
How food brand retailers can address the fickle behavior of bargain shoppers
This subject earned recognition as one of the Top Ten Stories in Progressive Grocer during 2013. Author Amber Williams highlighted dramatic changes in food shopping and offered these five coping tools for food brand retailers:
You can read this article, "Lost in the supermarket," at: http://www.progressivegrocer.com/top-stories/expert-columns/industry-intelligence/id37023/lost-in-the-supermarket/
Valuable efforts for ethical agricultural reporting
The ACDC team salutes Karen Simon, retiring chair of the Ethics Committee of the American Agricultural Editors' Association, and her fellow members. During recent years they have taken important steps to assure ethical agricultural reporting that serves audiences through fairness, accuracy, honesty, intelligence and truth.
You can view the AAEA codes, case studies and curriculum online at these sites:
Dedicated ACDC director retires
Congratulations and best wishes to Prof. Joyce Wright, ACDC coordinator who retired last month after serving in the University of Illinois Library for more than 28 years. Joyce has served as director of the Agricultural Communications Documentation Center since May 2010.
Under her effective guidance, the Center has grown and advanced on all fronts. She guided the establishment of a new web-based bibliographic system that strengthens user access to the ACDC collection, which grew from about 34,500 to more than 39,500 documents during her service. Among other contributions, she:
We are grateful for Joyce's dedicated service and wish her the best in retirement.
Communicator activities approaching
Best wishes and good searching.
Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don't forget to follow us on Twitter @ACDCUIUC. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to firstname.lastname@example.org