510 ACES Funk Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Aug 22, 2013
When cattle producers decide not to adopt recommended practices
Researchers at Oklahoma State University reported earlier this year on non-adoption of 13 commonly recommended management and marketing practices for cow-calf operations in their state. Responses from 1,453 producers revealed, for example:
You can read this conference paper, "Non-adoption of best management practices," at: http://ageconsearch.umn.edu/handle/143094
New journal issue highlights 100 years of ACE
A new issue of the Journal of Applied Communications features the centennial of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE). The issue contains five commentaries and research articles, which you can read online in this open-access, peer-reviewed journal: http://journalofappliedcommunications.org/current-issue.html
Crappy vs. Snappy photos
Thanks to Donna Abernathy for alerting us (and other readers of the Cooperative Communicators Association newsletter, Communiqué) to a source of graphic evidence about photo composition and lighting. Mining and industrial photographer James Hodgins of Ontario, Canada, features side-by-side comparisons in a Crappy vs. Snappy section of his website. Visitors see his photos and those of clients who accompany him on a shoot.
No agricultural photos are in the comparisons we saw. However, the photo techniques he uses seem relevant to lots of agricultural equipment, facilities, settings and operations. You can view the Crappy vs. Snappy showcase at: http://miningindustrialphotographer.com/crappy-vs-snappy
Relationship between science communication and agricultural communication
Prof. Katie Abrams addressed that relationship in an article published recently by the Communicating Science, Health, Environment and Risk (ComSHER) Division of the Association for Education in Journalism and Mass Communication (AEJMC).
"I've pondered the disconnect I see between ag comm and sci comm," she explained. "Well, after casually connecting with several others about the matter, I firmly believe it's worth reigniting attention and thought." Her article reveals some of the historical, organizational, conceptual and cultural dimensions of this relationship. It also introduces possible ways in which those interested might interact and build bridges.
You can read the article here.
Farmers using social media to avoid food waste
In a recent Voice of America broadcast, Rachel Dornhelm cited United Nations data suggesting that one-third of all food fails to make it from farm to table. She described the efforts of a California food producer, Nick Papadopoulos, who decided to try to avoid seeing a weekend's worth of farmers' market produce spoil before the next market day. He uses the farm's Facebook presence to announce fresh food available at a deep discount. Dornhelm's report also mentions use of apps and websites that connect farms with food banks.
"Gleaning food from farms is a centuries old tradition," Papadopoulos explained, "but it's time to do it with 21st Century tools."
You can read the report at: http://www.voanews.com/content/social-media-helps-farmers-avoid-food-waste/1707814.html
"Who tops the social media (fast) food chain?"
Morgan J. Arnold asked (and answered) that question in a February posting on Social Media Today. We're talking about Facebook fans totaling as many as 27 million.
Who would you put on a list of Top Five social media marketers among the fast food chains? You can identify Arnold's list at: http://socialmediatoday.com/morgan-j-arnold/1250081/tops-social-media-fast-food-chain
Imprinted like ducklings with the sound of their mother's call
That's how Prof. Niels Röling described much current policy thinking about innovation for agricultural and rural development. He shared this perspective in a chapter of the 2009 book, Innovation Africa: enriching farmers' lives, which we have added to the ACDC collection.
"Policy thinking about innovation tends to be dominated by the linear model of technology supply push, partly because no other model promises such desirable macro-economic impacts. Yet this model has only very limited applicability in African conditions and has not led to significant development, let alone to poverty reduction," he said. "Many people who are practically involved in promoting agricultural innovation have little ability to think conceptually about innovation as such. They are as imprinted with the linear model as ducklings are with the sound of their mothers' call."
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Communicator activities approaching
More ambiguities in agri/food headlines
We close this issue of ACDC News with several more "supposed actual newspaper headlines" that have caught the attention of Prof. Ernest Barreto of the Nonlinear Science Group at George Mason University.
"Farmer bill dies in House"
"Chef throws his heart into helping feed needy"
"Cold wave linked to temperatures"
"New study of obesity looks for larger test group"
Best wishes and good searching.
Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don't forget to follow us on Twitter @ACDCUIUC. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to firstname.lastname@example.org