510 ACES Funk Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Feb 11, 2013
Four common assumptions about foods and feeds with GM ingredients
A January report from the Food Standards Agency (UK government food agency) identified need to inform consumers about four assumptions that arise from labeling of foods and feeds with genetically modified ingredients. The report suggests that these assumptions—identified through consumer research—need to be addressed:
You can read more about information needs—and what UK consumers are thinking these days about GM food and labeling—at: http://www.food.gov.uk/multimedia/pdfs/publication/gm-labelling-report.pdf. See research findings about information needs on pages 125-126.
Concerns about safeguarding "digital afterlives"
"Virtually no law regulates what happens to a person's online existence after his or her death," according to Prof. Jason Mazzone, an expert in intellectual property law. "This is true even though individuals have privacy and copyright interests in materials they post to social networking sites."
His paper, "Facebook's afterlife," was published recently in the North Carolina Law Review. "It's really pretty astonishing that there is no way for individual users to say, 'When I die, this is what happens to my account.'"
You can read the article via the Social Science Research Network at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2142594
Communications—a key to coexistence among diverse ag production systems.
We are adding to the ACDC collection a new committee report to the U.S. Department of Agriculture. It offered advice about how to bolster or facilitate coexistence among different agricultural production systems—conventional, organic, identity preserved, and genetically engineered.
One of the three recommendations called for a broad-based, comprehensive education and outreach initiative among agricultural stakeholders to strengthen understanding of coexistence.
That is a huge communications agenda.
And who are the stakeholders? Technology providers, seed companies, commodity and farmers' organizations, agricultural trade and marketing companies and organizations, education and extension services, public organizations, and state and local governments were among the stakeholders identified for attention.
You can read the report, "Enhancing coexistence," at: http://www.usda.gov/documents/ac21_report-enhancing-coexistence.pdf
Africa's first farmer video-audio website
A new website permits sharing of agricultural training videos between research and development agencies, extension service providers and agribusinesses, as well as farmers and their organizations. Access Agriculture, a newly-inaugurated non-governmental, not-for-profit organization based in Nairobi, Kenya, provides this platform through initial program funding from the Swiss Agency for Development and Cooperation (SDC).
Dr. Paul Van Mele, chairman of Access Agriculture, explained recently at the inauguration:
"The reason why the majority if farmers do not believe, accept, or act upon information passed on to them is because they prefer practical demos shown and explained by fellow farmers facing similar challenges, irrespective of where they come from."
You can learn more at: http://www.accessagriculture.org
Would you expect anything rural in Television's Top 100?
Wesley Hyatt's new book that identifies the 100 most-watched American telecasts between 1960 and 2010, prompts us to ask this question.
Please send your responses to us at email@example.com. We will provide answers and announce winners in your next issue of ACDC News.
Many communicator activities approaching.
A reminder from 2012 NAFB President Tom Steever.
We end this issue of ACDC News with a thought from Tom Steever of Brownfield Ag News. He expressed it during a "passing of the gavel" occasion as he ended his service as president of the National Association of Farm Broadcasting (NAFB):
Remember the listeners we serve and who need us
Are those who nurture the world and who feed us.
Best wishes and good searching.
Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don't forget to follow us on Twitter @ACDCUIUC. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to firstname.lastname@example.org