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510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Aug 28, 2012
"Startling lack of food knowledge."
Survey findings among 2,000 young adults (ages 16-23) in Britain led researchers to report "a startling lack of knowledge among young consumers about how our food ends up on the table." Here are some of the findings of research carried out for the charity, Leaf (Linking Environment and Farming):
You can read a summary of findings, as reported recently in the Daily Mail Online via AgriMarketing Weekly, at: http://www.agrimarketing.com/s/75810
Please alert us to other research findings or case examples of public need for greater understanding of food and agriculture. Send them to us at: firstname.lastname@example.org
Communicators in agriculture colleges: "Assert yourself into the decision process."
That advice comes from Dr. J. Scott Angle, dean of the College of Agricultural and Environmental Sciences, University of Georgia. He offered it during June at the annual conference of the Association for Communication Excellence (ACE) in Annapolis, Maryland.
He emphasized that few administrators are in a position to think across the full scope of their organizations, and of the state-wide interests they serve. So communicators must advise deans and other administrators, serve as eyes for issues and happenings around the state, find new sources of shared interest, and provide strategic counsel about communicating.
You can read other noted remarks from his presentation here.
How pork producers decide whether to contract.
The decisions pork producers make involve their own characteristics and the nature of their operations, according to findings reported by agricultural economists Jason Franken, Joost Pennings, and Philip Garcia. However, relationships among behavior, risk attitude, and related characteristics are complex and can mask the effect of risk aversion. Here are some of the findings, based on interviews with a sample of pork producers in Illinois:
Authors called for a more complete understanding of the structure of decision making, as a guide to helping producers transfer risk.
You can read their poster presentation via AgEconSearch at: http://purl.umn.edu/103610
"Three key areas that many ag communicators seem to forget."
Thanks to Geoffrey Moss, veteran rural communicator of Wellington, New Zealand, for three reminders; they seem so basic and obvious, but somehow slip through the cracks in our day-to-day rush of moving agricultural information. Here are the three he identified:
What else gets forgotten? We welcome your thoughts and suggestions about key areas that somehow get forgotten in communicating about agriculture. Send them to us at: email@example.com.
More than 6.8 million views of "I’m farming and I grow it."
This parody music video promoting agriculture has attracted more than 6.8 million views on YouTube. It features a trio of Kansas farm brothers as they sing and show how they "gotta feed everybody," echoing an LMFAO song, "I’m sexy and I know it."
You can view it at: http://www.youtube.com/watch?v=48H7zOQrX3U
How communication serves social enterprises in the Philippines.
Thanks to Prof. Madeline Suva for alerting us to a new monograph, "Communication in the Social Enterprise: Selected Cases in the Philippines." Published by the College of Development Communication at the University of the Philippines Los Baños, it features 10 social enterprises. Here are examples of those serving rural interests and needs:
Results showed that communication is viewed as an essential tool and process in these social enterprises. It helps develop and strengthen relations with various stakeholders and helps promote initiatives to the public. Researchers found face-to-face interaction the most commonly used type of communication.
You can read the monograph here.
Communicator activities approaching.
We close this issue of ACDC News with a piece of sign wisdom from John J. Davis who reported it in 1937:
When your nose itches, it’s a sign that company is coming,
But when your head itches, it’s a sign that the company has arrived.
Best wishes and good searching.
Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to firstname.lastname@example.org