Due to limited staff, the ACDC does not have official office hours. On-site visits and phone calls are by appointment. Email the center for appointments, document delivery, or reference services. We look forward to hearing from you.
510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Aug 8, 2012
Battling outbreaks and comparing websites in the new issue of JAC.
You can read research reports about these and other current agricultural communications topics in the first 2012 issue of the Journal of Applied Communications:
JAC is an open-access journal published by the Association for Communication Excellence (ACE), so you can view these articles online at: http://journalofappliedcommunications.org/current-issue.html
How to address conflicts of interest in public-private partnerships.
These are among the dimensions covered in an article we have added from BMC International Health and Human Rights. Authors summarized procedures used by health organizations and international agricultural research centers to introduce a range of good practices in this increasingly-important arena.
You can read the article at: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2914055/
Projects sparked by 300 million wireless subscribers in rural India.
Mobile phone technology is attracting keen interest as a way to cut through language, literacy, and other barriers to provide services such as agriculture, education, healthcare, banking and microfinance, and entertainment. We are adding to the ACDC collection a case report about RuralVoice, one such project based on a Spoken Web technology. Several organizational partners are involved in this field study in villages around Dharwad.
You can learn more about RuralVoice at:
Consumer awareness and feelings about home-country poultry.
More than 80 percent of Ghana consumers who took part in a recent study about poultry choice had knowledge of the country of origin. That finding was reported early this year, based on a market survey among 500 consumers in the Accra-Tema Metro area. More than 70 percent of respondents said they were likely or very likely to choose poultry products from Ghana. However, more than 40 percent expressed desire for products from the European Union, Brazil, and United States. Researchers found country of origin to be important to about 41 percent of the respondents. Product packaging, meat quality, and expiry date anchored their decisions about buying poultry from the U.S.
You can read this 2012 conference paper via AgEconSearch at: http://purl.umn.edu/119745
Words to use (and lose) in communicating with consumers.
Those who attended the National Institute for Animal Agriculture conference in Denver, Colorado in March heard several tips for communicating with consumers. Speaker Jim Fraley, livestock program director of Illinois Farm Bureau, used results of recent consumer research in the Chicago area to offer several messaging tips for those who wish to communicate with consumers about agriculture. Among them:
Profit Earn a living
Sustainable Wise use of land/water
Affordable/abundant food Healthy/wholesome food
We feed the world I grow food for my family and yours
You can read his PowerPoint presentation at: https://animalagriculture.org/Solutions/Proceedings/Annual%20Conference/2012/Animal%20Care/Fraley,%20Jim.pdf
Neglected responsibilities for people?
During recent weeks, our thoughts turned to the 150th anniversary of the Morrill Act in the USA. Signed by Abraham Lincoln on July 2, 1862, it created a "people's" college in every state and quietly revolutionized higher education in America. The occasion prompts us to recall a comment that continues to challenge the agriculture-related mission of those land-grant institutions. Charles E Kellogg and David Knapp observed in 1966:
"Although called the 'people's colleges,' the agricultural colleges' direct focus has been primarily on thing—soil, water, plants, and animals—under the unstated assumption that if these were properly looked after and handled efficiently, human welfare on farms would be served. Yet the recent advances in science and technology have themselves caused problems for people, including people on farms, that are not solvable simply by more and better technology. Have colleges neglected their responsibilities for people?"
Hundreds of research reports that have come into the Agricultural Communications Documentation Center confirm the continuing challenge of that question. Check with us at firstname.lastname@example.org if we can help you explore and address it.
Remembering a special associate and friend.
The recent passing of Dix Harper stirs special memories of appreciation here in the Agricultural Communications Documentation Center.
You can read about his career here.
Communicator activities approaching.
Plenty of artistic creativity on the land.
Creative murals by rice farmers in Japan came to our attention recently. You can view some of them at sites such as:
Best wishes and good searching.
Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to email@example.com