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510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Mar 9, 2012
Reaching a million consumers about farmers and farming. A report from AgriMarketing Weekly alerts us to news about a video, "God made a farmer," that has reached nearly one million video views. Farms.com, with offices in Canada and the U.S., posted it last June as a tribute to farmers.
You can view this 2:36 inspirational video at:
"Next Frontiers" symposium attracts more than 300. On February 17, The University of Illinois hosted a symposium, "'Food and Agricultural Communications: The Next Frontier," for more than 300 participants. It marked the 50th anniversary of the academic program in agricultural communications, a dual effort of the College of Media and College of Agricultural, Consumer, and Environmental Sciences.
You can view presentations online at www.agcommevent.com
Among the featured reports and panels:
Talented recruits from rural areas feed a successful freelancing cooperative. We recently added to the ACDC collection a news report about African Eye, a news service that functions as a cooperative. In this unusual business model each reporter keeps half of the revenue generated by his or her own stories, according to the news item. The other half supports the enterprise that edits and markets those stories.
African Eye was launched 18 years ago and now has 15 full-time journalists as well as a network of correspondents, covering six countries. Apprentice correspondents undergo a rigorous training process; "the best can become full-fledged reporters of the service."
You can view this report at http://ijnet.org/blog/african-news-service-thrives-cooperative
Keeping agricultural information private. A 2010 research report we have added to the ACDC collection sheds light on why farmers may choose not to share their experiences and knowledge. Dr. Julie Ingram's study involved farmers practicing reduced tillage in England. Here are some of the reasons they offered for being unwilling to share their experiences and knowledge:
Do you know of reports of other research that sheds light on this topic of information sharing? If so, please get in touch with us at firstname.lastname@example.org.
You can read the publisher's abstract of this Journal of Sustainable Agriculture article at http://www.tandfonline.com/doi/abs/10.1080/10440040903482589
Or check with us for help in gaining access to it.
Food writing - journalism at its best. Paula Crossfield, managing editor of Civil Eats, offered that view in a commentary we added recently to the ACDC collection.
"I write about food," she said, "because I think it is a vital issue that has for decades been critically overlooked by the media - and thus the American public - leaving a vast backlog of interesting stories. And because I think food has the potential to unite us." Food writing fits well with traditional agricultural journalism, she suggested. From her perspective, journalism can be the facilitator of conversations among farmers and eaters across the country, laying things "in the sunlight."
You can read "Why I write about food" at:
News framing, online tools, and university image featured in JAC. You can read research reports about these dimensions of agricultural communications in the first 2011 issue of the Journal of Applied Communications:
Mobile phones "can be enslaving as well as liberating." Researcher Cara Wallis reported this outcome in a journal article we added recently to the ACDC collection. It came to her attention during 10 months of ethnographic fieldwork among young rural-to-urban migrant women working in the low-level service sector in Beijing, China. One case example involved a supervisor manipulating and controlling employees through their mobile phone.
In conclusion, Wallis encouraged attention to the "contingencies of culture" in analyzing information technologies. Marginalized workers' use of mobile phones will not necessarily lead to greater income, a better job or more autonomy, she observed.
You can read the abstract of this New Media and Society article, "Mobile phones without guarantees," here:
Check with us at email@example.com for help in gaining full-text access.
Communicator activities approaching.
When farm magazine subscribers failed to pay. Back in the days when subscriptions provided a larger share of income than at present, farm publishers used powerful medicine to urge subscribers to pay up. We close this issue of ACDC News with an appeal that one publisher used with some success, according to Clarence Poe, long-time editor of The Progressive Farmer:
The man who cheats his paper
Out of a single cent
Will never reach that heavenly land
Where old Elijah went.
But when at last his race is run -
This life of toil and woe -
He'll straightway go to that fiery land
Where they never shovel snow."
Best wishes and good searching.
Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to firstname.lastname@example.org