This international resource and service from the University of Illinois features concepts, issues, media and methods for human communications related to food and nutrition, farming and rural life, natural resources and the environment, renewable energy, natural fibers, rural development and other aspects of agriculture. Welcome to this interactive website and please check with us whenever we can help you identify and gather information.
510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Jul 7, 2011
How farmers are viewing and responding about climate change. We have been monitoring this topic, internationally. Here are titles of sample reports from recent research:
Please alert us to related documents that can help strengthen this important part of the ACDC collection.
"The nation needs better coverage of the farm bill." An editorial during late 2010 in Columbia Journalism Review urged the U. S. press to commit to prominent, sustained, and substantive coverage of the 2012 Farm Bill.
"As the 2012 Farm Bill takes shape, journalists should devote less time to the incremental, insider drama on Capitol Hill, and more to explaining the issues and their consequences to a public that has little contact with the farm, but a huge stake in what happens there."
International directory to online farm media. World-newspapers.com provides links to 19 farming and agriculture magazines, newspapers and news services that offer open, online, full-text access. They are based in Australia, Canada, New Zealand and the United States. Some provide general coverage. Others are specialized "verticals," ranging in interest from specific crops and livestock sectors to the green industry.
You can review the list and gain access to them here.
New Agricultural Communication Oral History Project goes online. Natalie Daily Federer, extension educator and doctoral candidate at Purdue University, has completed her first round of oral histories in this field of interest. And you can now view her introductory work online in a new special section of the ACDC website.
"I am passionate about history," Natalie explains in introducing this ambitious research project. She is pursuing it through support from the international Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE). The main goal is to capture and preserve the voices, experiences, memories and insights of those who have retired from academic and professional work in the agricultural communication community. To date she has conducted individual interviews with five retired professionals, as well as one group interview. Her first four audio podcasts (10-14 minutes each) are available online for classroom and other professional development uses. A sample course exercise accompanies them. You can explore the new Oral History section here.
Some keys to sustainable telecenters. Researchers Rajendra Kumar and Michael Best found that telecenters and kiosks in five rural villages of south India were being used by a relatively small share of the village households. This was the case even after the facilities had been in use for well over a year. Users tended to be young, male students from relatively higher income households and community areas. However, the researchers found significant planning and operational strategies that helped broaden the use of telecenters and make them more sustainable. Those strategies included:
An overview of consumer willingness to pay for meat attributes. The International Journal on Food System Dynamics recently reported results of a meta-analysis of 23 studies about this subject between 2000 and 2008. Researchers Gianni Cicia and Francesca Colantuoni found, for example, that:
Communicator activities approaching.
When funding fizzles. We close this issue of ACDC News with an insight attributed to Lord Ernest Rutherford, renowned scientist of the early 1900s. We feel sure this strategy applies to entrepreneurial agricultural journalists and communicators as well as the scientists he addressed:
"No money. Well then, we must use our brains."
Best regards and good searching.
Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to firstname.lastname@example.org.