This international resource and service from the University of Illinois features concepts, issues, media and methods for human communications related to food and nutrition, farming and rural life, natural resources and the environment, renewable energy, natural fibers, rural development and other aspects of agriculture. Welcome to this interactive website and please check with us whenever we can help you identify and gather information.
510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Mar 14, 2011
Guide for creating a citizen news enterprise. We recently added to the ACDC collection a document announcing a new online module that entrepreneurial rural journalists might use in "Launching a nonprofit news site." Brant Houston and Andy Hall wrote it for the Knight Citizen News Network, which helps citizens and journalists "amplify community news." Videos, documents, worksheets and other resources take learners through a six-step process, from self-assessment through business models for bringing in revenue.
New insights about how European consumers view food. During November the European Food Safety Authority published results of a new Eurobarometer survey among nearly 27,000 European citizens from 27 member states. The report highlighted consumers' perceptions about food and food-related risks, sources of information and confidence in those sources, and the role and effectiveness of public authorities. Among the findings:
40 ideas in 40 minutes. That was the title of a document we have added to the ACDC collection from a 2010 conference session of American Horse Publications. These ideas (with 12 others tossed in for good measure) address topics such as:
How self-fulfilling prophecies can deaden rural broadband efforts. In a graduate research project Daniel J. Brown recently shed light on areas of ambiguity and uncertainty that have limited growth of broadband services in rural Alberta, Canada. In 2005 the Alberta government completed a high-speed, high capacity fiber optic network, Alberta Supernet. Noted as the first of its kind, it connected 242 rural communities throughout the province. However, when 2008 arrived 150 communities - many smaller than 3,000 residents - still lacked broadband access. Alberta was ranked last in Canada for rural broadband access.
Brown used a Sensemaking conceptual framework that revealed several areas of ambiguity and uncertainty that have immobilized the development of rural broadband.
On the minds of agricultural journalists and communicators. Agricultural journalists and communicators around the world addressed lots of professional topics at their meetings and events last year. The Agricultural Communications Documentation Center staff went scouting, internationally, at year's end. It identified 86 professional improvement sessions carried out during 2010 by 21 agricultural journalist and communicator organizations in 11 countries. These sessions featured topics in alphabetized categories that ranged from audience relations to writing and editing, with a dozen categories in between. You can read this professional development feature on the website of the International Federation of Agricultural Journalists (IFAJ).
Meat and dairy products - worlds apart in the U. S. public mind. "What type of food do you believe poses the greatest risk for food-borne illness - meat, seafood, dairy products or fresh produce?" Here are responses from more than 3,000 U. S. participants in the mid-2010 Thomson Reuters PULSE Healthcare Survey:
Meat 51 percent
Fresh produce 23
Dairy products 4
Communicator activities approaching.
Chalkboard wisdom about "participation." We close this issue of ACDC News with an insight we saw recently on the website of the Hivos Knowledge Programme. Someone had left the message on a chalkboard after a meeting in Bolivia.
Best regards and good searching.
Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to email@example.com.