This international resource and service from the University of Illinois features concepts, issues, media and methods for human communications related to food and nutrition, farming and rural life, natural resources and the environment, renewable energy, natural fibers, rural development and other aspects of agriculture. Welcome to this interactive website and please check with us whenever we can help you identify and gather information.
510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Feb 23, 2011
Rural women - still almost invisible on the global news scene. That seems the main message from Global Media Monitoring Project 2010, in terms of coverage related to agriculture. We have added to the ACDC collection a preliminary report that describes the media representations of women for one day (November 10, 2009) in 42 of 130 participating countries throughout the world. The report analyzed 6,902 news items and 14,044 subjects. Here are a few examples from the findings:
How producers gather information about precision farming technologies.
Research among U. S. cotton producers reveals how they use varied information sources in deciding about specific precision farming technologies to use. Findings of a study we added recently to the ACDC collection revealed, for example, that:
Ways to communicate "local" when your product is undifferentiated. Take the case of wheat, milk and other core commodities. Researchers at the University of Bonn, Germany, recently described two ways within the food chain to visualize and highlight some value-adding quality attributes of locally-grown wheat:
"Thomas Hargrove risked his life to feed world's poor." That recent headline in the Houston Chronicle newspaper announced the passing of an internationally known and respected agricultural science communicator. The international parts of this Texas native's career included agricultural service during military conflict in Vietnam, communications leadership at the International Rice Research Institute (IRRI) based in the Philippines and the International Center for Tropical Agriculture (CIAT) based in Colombia. While at CIAT he was captured and held captive for 11 months by guerilla forces. His experience formed the basis of a movie, "Proof of Life."
You can read the article here.
Going mobile with IT toolkits for citizens. We have added to the ACDC collection a 2009 research report describing a citizen toolkit that includes many of the common tools used by professionals such as journalists, planners and scientists. The University of Illinois authors explained that cameras, camcorders, microphones, GPS units and laptop computer were chosen to support citizen professional activities that range from community-based participatory research to photovoice and digital storytelling.
Furthermore, the toolkit contained within a backpack can go wherever IT is needed at the moment.
You can learn more about the goals, components, tests and toolkit uses in this report.
Gap between thinking organic foods are better - and buying them. A recent article in Psychology and Marketing examined why consumers do not buy organic food regularly, despite their positive attitudes about it. Analysis of organic coffee, bread, fruit and flour buying revealed two other dimensions that help explain the limited accuracy of attitudes in predicting the consumption of organic foods:
This article, "Product involvement in organic food consumption," is available for online purchase from Wiley InterScience (www.interscience.wiley.com)
Communicator activities approaching
March 31, 2011
April 13-15, 2011
May 26-30, 2011
June 10-14, 2011
July 3-7, 2011
Pssst. Wake up. The presentation is over. We have felt and expressed concern about some PowerPoint presentations (including several of our own creation). You know them - screen after screen filled with words, lists and "busy" charts, some not readable.
Thanks to Delmar Hatesohl for sharing an apt description of this dilemma. He reports having heard of a university specialist talking about an upcoming conference. The specialist said the committee had "planned a variety of activities so that the audience didn't suffer death by PowerPoint."
Best regards and good searching.
Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to email@example.com.
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