This international resource and service from the University of Illinois features concepts, issues, media and methods for human communications related to food and nutrition, farming and rural life, natural resources and the environment, renewable energy, natural fibers, rural development and other aspects of agriculture. Welcome to this interactive website and please check with us whenever we can help you identify and gather information.
510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Jun 1, 2010
Winning Pulitzer Prizes on the agrifood beat. Food, land use and rural music were among the topics addressed by some of the 2010 Pulitzer Prize winning journalists who were recognized recently. Winners included:
You can learn more about these and other Pulitzer Prize winners here.
Extension services and sticky knowledge. "In the context of providing extension services for farming communities, knowledge transfer is inherently 'sticky'." That is how authors put it in a 2009 issue of the Extension Farming Systems Journal. They said the stickiness was due to:
"Those involved in knowledge transfer processes require a highly competent understanding of not only the technical issues, but also the social processes involving multiple network stakeholders."
You may have come across the term "sticky knowledge" in descriptions of moving information - and being aware of information - within organizations. It is used as a conceptual model based on integration of communication theory and knowledge transfer.
You can read an agricultural application of it here.
"Top Ten Tips" for entering agricultural communications. What does it take to find challenging work you feel passionate about doing as a professional communicator in agriculture? Lisa Cassady Jayne, senior account executive of Osborn & Barr Communications, shared her "Top Ten Tips" recently with agricultural communications students from the University of Illinois. These members of Agricultural Communicators of Tomorrow (ACT) visited the firm in St. Louis, Missouri, during April to learn more about the career field they are preparing to enter.
Thanks to Lisa for her thoughtful career suggestions. You can read them here.
Agricultural journalism has never been more relevant. Mike Wilson, president of the International Federation of Agricultural Journalists, emphasized that point during an interview with Chuck Zimmerman of ZimmComm New Media following the recent IFAJ Congress in Belgium. Reviewing the state of agricultural journalism around the world, he pointed to some of the driving forces for continued growth in this field, and in agricultural communications more broadly:
At the same time, he said, the work of agricultural journalists, internationally, is challenged by a trend toward fewer countries that provide freedom of the press.
Gaining their MBAs (Masters of Beef Advocacy). Cindy Zimmerman of ZimmComm New Media recently interviewed several University of Missouri students and their instructor who had earned these special MBAs. Some 50 students completed six learning modules through a consumer information initiative of the Missouri Beef Council.
You can listen to the interview (4:55) here.
Past the 35,000 mark. Graduate Assistant Anna Pederson passes along the good news that the ACDC collection now contains more 35,000 documents. Thanks to all who have generously contributed documents, leads and encouragement to make this milestone possible. Most exciting is the fact that we are only scratching the surface of literature about the communications aspects of agriculture.
Welcome to a new ACDC associate. We are delighted to welcome Professor Joyce Wright as the new head of the Center within the College of Agricultural, Consumer and Environmental Sciences Library. Her part-time appointment began on May 3. An Associate Professor of Library Administration, Joyce brings to the Center 25 years of experience in the University of Illinois Library. They include 13 years as head of the Undergraduate Library, assistant undergraduate librarian for Reference and Instructional Services and acting head of the Information Resource Retrieval Center and Library Advancement. All of these experiences will help her contribute to the global ACDC mission.
"I am excited about working in the field of agriculture," Joyce reports, "and I look forward to introducing the Center to the academic and professional community through various outreach programs and services."
Communicator activities approaching
June 17-19, 2010
June 22-26, 2010
July 24-28, 2010
August 26-29, 2010
September 1-3, 2010
Attention, writers with innovative ideas about food progress in Africa. The National Peace Corps Association (NPCA) and World Policy Journal have launched an essay contest with that goal in mind. They invite essays that help "identify the most innovative solutions to the problem of food insecurity in the rural regions of Africa." Essays can focus on ideas for African governments, private organizations or individuals in the international community. Recognized entries will be featured in the Journal or on websites of these partnering organizations. Entries are due by July 31.
See further information at http://www.AfricaRuralConnect.org/EssayContest
Best regards and good searching. Please pass along your reactions, suggestions and ideas for the Agricultural Communications Documentation Center. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to email@example.com.
Get in touch with us when you see interesting items in the ACDC collection and can't gain full-text access through information in the citation, or through online searching. We will help you gain access.