510 ACES Funk Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Apr 1, 2010
Eleven new agricultural communications research reports from SAAS. It's a pleasure to call attention to 11 timely research studies that were reported during February at the Southern Association of Agricultural Scientists (SAAS) conference in Orlando, Florida. Here are the authors and titles of papers presented in the Agricultural Communications Section of the conference:
You can view these papers here.
In the face of disasters: Communicative planners meet resilience thinkers. Have you had contact with scholarship in resilience? We have seen little of it in our searching for agricultural communications literature. So a 2009 journal article about it caught our eye. Author Bruce E. Goldstein reported on a symposium that explored ways to combine resilience concepts with communicative planning. What happens when your planning goes awry during an emergency - or when resilient responses lack direction during a disaster? The intent of the article was to examine how these two converging fields of practice might, in tandem, help provide rational decisions in the face of environmental threats and catastrophes. You will not find it a light, how-to piece. However, it may spark creative thinking about communicating effectively in emergency situations.
You can read the Ecology and Society article here.
Agricultural legislative interests outflanked on YouTube. A content analysis by agricultural communications researchers Joy Goodwin and Emily Rhoades revealed that agriculture had very little presence on YouTube during the recent California Proposition 2 campaign. California voters passed the proposition in 2008, banning the use of battery cages for laying hens, gestation crates for sows and veal crates for veal calves by 2015.
These researchers found, for example, that
"Agricultural communicators must be up to the challenge when campaigning against larger groups" in such campaigns, the authors observed.
You can read this research report here.
CowTime Shed Shake-up - a "timely," innovative extension success story. Seventy-four percent of Australian dairy farms that took part in a program to reduce milking time made changes within 6-8 weeks. Here are key elements described by Darold Klindworth and Diana Carr in the Extension Farming Systems Journal:
On average, the farms where changes were made saved 15-20 minutes per milking
You can read this journal article here.
Agricultural public relations entries invited. May 1 is the deadline for entries in the Golden ARC Award program, sponsored by the Agricultural Relations Council. Thirty-eight categories are available to recognize the work of members and nonmembers. These categories range from various types of campaigns to specific components ranging from traditional media releases to social media. ARC sponsors the program to recognize and promote excellence in agricultural public relations.
See further information here.
Communicator activities approaching
April 17-21, 2010
April 21-23, 2010
April 26-29, 2010
May 4, 2010
May 5-6, 2010
June 14-17, 2010
July 24-28, 2010
An ever-current insight about learning. We close this issue of ACDC News with a Chinese proverb that associate Paul Hixson brought to our attention recently.
Tell me and I forget.
In sharing this ancient wisdom with us, Paul observed, "This particular saying surely would have resonated with those pioneer Extension workers who used the early field test demonstrations as one of their primary teaching methods, as well as those of us who've spent a career advocating more respect AND fuller, more active involvement for our students/audiences in the learning/discovery process."
Best regards and good searching. Please pass along your reactions, suggestions and ideas for the Agricultural Communications Documentation Center. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to firstname.lastname@example.org.
Get in touch with us when you see interesting items in the ACDC collection and can't gain full-text access through information in the citation, or through online searching. We will help you gain access.