This international resource and service from the University of Illinois features concepts, issues, media and methods for human communications related to food and nutrition, farming and rural life, natural resources and the environment, renewable energy, natural fibers, rural development and other aspects of agriculture. Welcome to this interactive website and please check with us whenever we can help you identify and gather information.
510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Mar 1, 2010
"Who is doing the investigative science stories?" Not mainly the known science reporters, Paul Raeburn observed recently in Knight Science Journalism Tracker. He based that observation on who wrote some top-ranked investigative pieces of 2009 in the U. S. (including a series on school lunch safety). "Why aren't we writing the investigative pieces?" he asked in this commentary we have added to the ACDC collection.
You can read his report here, along with some responses and suggestions.
New media + old media = fresh means. These times are bringing not only a batch of new media, but also an explosion of opportunities to intermix new and old media in innovative, effective ways. John James of Queensland, Australia, sketched an example in an extension journal article we added recently to the ACDC collection.
: Improve knowledge, skills and attitudes of beef producers concerning animal nutrition.
You can read his article here.
Agriculture Leadership Summit 2009 urges improved communications in India. Key recommendations of the Summit in New Delhi included needed efforts to strengthen communications. Among them:
M. J. Khan, chief editor of Agriculture Today, was a member and convener of the Summit.
Read the Summit report here.
Yes, a new poultry magazine. In an era of large-scale poultry production, it may seem surprising to see a new poultry magazine emerge. The premier issue of Chicken hit the news stands during late February. Published by BowTie, Inc., it focuses on the common backyard chicken. Editor Roger Sipe says it is designed to appeal to "a new generation of people who want to reclaim their attachment to nature and become more sustainable."
You can learn more about the magazine here through a news release via AgriMarketing Update.
"Words that can hurt." A matter of agricultural terminology caught our eye recently through the diversity committee of the Society of Professional Journalists. Television news coverage of a confrontation involving Latino migrant workers in California prompted this suggestion from a member of the committee:
"Using the highly-charged language of the Minutemen, the TV field reporter described the Latinos as 'illegal aliens.' A far better description would be to refer to them as 'migrant farm workers,' or possibly, 'undocumented immigrants.' These descriptions take the prejudicial sting out of the phrases."
Communicator activities approaching
April 17-21, 2010
April 21-23, 2010
April 26-29, 2010
May 4, 2010
May 5-6, 2010
June 14-17, 2010
July 24-28, 2010
Ode to agricultural advertising. We close this issue of ACDC News with an appreciated contribution from K. Robert Kern. "This isn't an original bit of doggerel," he explains, "but one I began to use in training sessions with county agents maybe 50 years ago."
The cod fish lays a million eggs,
So we praise the artful hen.
Best regards and good searching. Please pass along your reactions, suggestions and ideas for the Agricultural Communications Documentation Center. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to email@example.com.
Get in touch with us when you see interesting items in the ACDC collection and can't gain full-text access through information in the citation, or through online searching. We will help you gain access.