This international resource and service from the University of Illinois features concepts, issues, media and methods for human communications related to food and nutrition, farming and rural life, natural resources and the environment, renewable energy, natural fibers, rural development and other aspects of agriculture. Welcome to this interactive website and please check with us whenever we can help you identify and gather information.
510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Jan 15, 2010
Big lovers of fast food. The first 2010 issue of British Food Journal included an article that sheds light on the dramatic increase in fast food consumption in the U. S. during the 1990s. Authors used government survey data to analyze demographic and socioeconomic factors that influenced this growth. Findings revealed that fast food consumption:
Presentations at the 2009 ACE/NETC conference. We are adding to the ACDC collection about 30 presentations from the recent conference of these two partnering organizations: ACE (Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences) and NETC (National Extension Technology Conference). Sessions ranged across international communications, leadership and management, marketing, media relations, photography, publishing, research, video, web content and design, and writing. A few samples of presentations you can review online:
View sessions online here.
You can now read the Journal of Applied Communications online. It is available in full text from ACE. Until now, only the abstracts have been available online. Articles in the latest issue feature:
Read them here.
A research review: information needs and seeking patterns in developing countries. A recent article in the International Information and Library Review reported results of a literature review of studies done on the information needs and information-seeking behavior of rural and urban residents of eight developing countries. Among the findings and conclusions:
Citation: Information needs and information-seeking behavior
Media guidelines from Chuck Zimmerman. We have added to the ACDC collection a summary of five useful guidelines that Chuck Zimmerman of ZimmComm New Media offered in AgWired early in 2009. He noted there has been a lot of talk about how the media room of today should be configured and managed. "I just thought I'd throw out some ideas to help move the conversation along."
"Makeover" TV concept not always for home building and decorating. A Kenyan television series introduced recently uses the makeover principle to show smallholders how to improve their livelihoods. Writing in the February 2008 issue of Developments, Louise Tickle described how "Shamba Shape-Up!" explores "some of the typical problems encountered by smallholder families on the outskirts of Kenya's towns and cities," then "brings in a crack team of experts to sort them out smartish." The word "shamba" means "smallholding." By the end of the third series, five million viewers had watched the half-hour program.
Communicator activities approaching
February 6-9, 2010
April 17-21, 2010
April 21-23, 2010
April 26-29, 2010
Ah, to be a tech rep. We close this issue of ACDC News with an agricultural example of why we should tip our hats to the "customer care representatives" who field questions from computer users. This is a real exchange, as reported on citeHR.com:
Tech rep: What's on your screen right now?"
Caller: "A stuffed animal my boyfriend got me at the grocery store."
Best regards and good searching. Please pass along your reactions, suggestions and ideas for the Agricultural Communications Documentation Center. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to email@example.com.
Get in touch with us when you see interesting items in the ACDC collection and can't gain full-text access through information in the citation, or through online searching. We will help you gain access.