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510 ACES Funk Library
1101 S. Goodwin Ave.
Urbana, IL 61801
May 15, 2009
More bloggers (including scientists). What about science journalism? Results of a recent Nature News Survey among hundreds of science reporters track the decline of science reporting in mass media. "Supplanting the old media?" is the title of a Nature article, illustrated by a tangle of USB and laptop cords and cables. It highlighted:
New course: Women impacting agricultural communication. Students at Texas A&M University enrolled last fall in a new course focusing on women professionals in agricultural journalism and communication. Teachers Tracy Rutherford and Rebecca McGovney-Ingram planned and taught it as part of a senior seminar. "The course went splendidly," they report. It featured two areas of focus:
A poster describing the course has been added to the ACDC collection.
Part 2. Preparing agricultural journalists/communicators for the 21st Century.
Here are suggestions from Wayne Swegle, past president and an honorary member of the American Agricultural Editors' Association, about how to design an undergraduate agricultural journalism/communications program for the 21st Century:
Read more of Wayne's suggestions and reasons he offers for emphasizing them.
104th anniversary of the Danish Guild of Agricultural Journalists. On June 5 the Danish Guild will observe its 104th birthday. This special occasion reminds us of poignant comments made by Torsten Buhl in a jubilee speech of 2005.
"It is our ambition to continue as an important and respected forum of exchanging knowledge and information within food and agriculture, just as the guild has been for 100 years. However, we must continue to combine this exchange of information with critical questions - remembering that sustainable development in any context is closely connected to democracy. And that a free press is a precondition of democracy - and vice versa. … Scientific research, development of agricultural practice, husbandry and industry, care of the environment and so on are closely connected to a free and critical press."
You are marketing solutions, not food products. That message came through clearly from a speaker at the recent National Institute of Animal Agriculture conference in Louisville, Kentucky. Frank Beurskens of ShoptoCook, Inc., highlighted "Meal planning in the supermarket aisle: what consumers are telling us." Among the insights from this presentation:
Presentation posted, via Truffle Media Networks, at http://www.trufflemedia.com/home/content/frank-beurskens-meal-planning-in-the-supermarket-aisle-what-consumers-are-telling-us
Busy season for communicator activities
June 6-10, 2009
June 13-16, 2009
June 22-24, 2009
June 25-27, 2009
July 31-August 4, 2009
August 1-5, 2009
Resolved to "be a wiser wordsmith." Early this year we added to the ACDC collection a column in which agricultural reporter Cyndi Young-Puyear expressed this goal. She captured a desire and challenge shared by many agricultural journalists and communicators, everywhere: "These are words I just love to roll around on my tongue before speaking them, and others I could choke on before spitting them out."
Not among her favorites: "carbon footprint," "faith-based," "at the end of the day" and acronyms that are "unfamiliar to almost everyone outside of production agriculture."
Best regards and good searching. Please pass along your reactions, suggestions and ideas for the Agricultural Communications Documentation Center. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to email@example.com.
Get in touch with us when you see interesting items in the ACDC collection and can't gain full-text access through information in the citation, or through online searching. We will help you gain access.