Due to limited staff, the ACDC does not have official office hours. On-site visits and phone calls are by appointment. Email the center for appointments, document delivery, or reference services. We look forward to hearing from you.
510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801
May 1, 2009
Update on broadband service in rural America. Recently we added to the ACDC collection the 2009 edition of "Rural Broadband at a Glance," a report from the U.S. Department of Agriculture. Among the findings reported:
We missed a message. Did you try to get in touch with us recently about something related to agriculture as portrayed in the ads? An e-mail message with a title to that effect got lost, by accident. We apologize and would encourage you to resend it.
Preparing agricultural journalists/communicators for the 21st Century. Thanks to those who kindly shared their views recently about how to design an undergraduate agricultural journalism/communications program for the 21st Century. Their responses are being added to the ACDC collection. Also, with this issue we begin a series that highlights their suggestions.
Part 1. Samantha Yates, Publications Specialist with the Cotton Economics Research Institute, Texas Tech University, suggests these areas for emphasis:
Read more of Samantha's suggestions and reasons she offers for emphasizing them.
Shoppers still buying local during economic downturn. Two-thirds (65 percent) of United Kingdom shoppers now buy locally branded food, according to research by international grocery firm IGD. In response to a survey late last year, 60 percent predicted the economic slowdown will have no impact on those purchases. Only 20 percent expected to cut back.
"In these tough conditions, many people are keener than ever to support nearby jobs through their spending choices," explained IGD Chief Executive Joanne Denney-Finch. Research revealed that freshness and environmental reasons also account for consumers' enthusiasm for local food.
"We love eBlasts," said Denise Faguy in a recent issue of the Highlighter newsletter from Farms.com. "At least we do when they are done properly." She emphasized how email blasts can:
Citation: Why we love eBlasts
Is dietary knowledge enough? No. Healthy eating involves more than increasing public awareness of better diets and healthy lifestyles. A recent research report we added from the U. S. Department of Agriculture documented the over-riding impact of "visceral," impulsive influences."
Analyses of data about food intake revealed that individuals were significantly likely to consume more calories and lower their diet quality when:
How about going out for a late meal this evening?
Citation: Is dietary knowledge enough?
Busy season for communicator activities
May 21-25, 2009
May 24-28, 2009
May 27-29, 2009
June 6-10, 2009
June 13-16, 2009
June 22-24, 2009
June 25-27, 2009
July 31-August 4, 2009
August 1-5, 2009
Best regards and good searching. Please pass along your reactions, suggestions and ideas for the Agricultural Communications Documentation Center. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to firstname.lastname@example.org.
Get in touch with us when you see interesting items in the ACDC collection and can't gain full-text access through information in the citation, or through online searching. We will help you gain access.