This international resource and service from the University of Illinois features concepts, issues, media and methods for human communications related to food and nutrition, farming and rural life, natural resources and the environment, renewable energy, natural fibers, rural development and other aspects of agriculture. Welcome to this interactive website and please check with us whenever we can help you identify and gather information.
510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Apr 15, 2009
UK shoppers increasingly interested in animal welfare. Continuing research by IGD, United Kingdom, suggests that British shoppers are becoming increasingly engaged with standards of animal welfare when they buy food. This trend is apparent across five years of responses from shoppers.
Rural radio serials. Old fashioned? Think again. Thanks to Neil Inall of Australia for alerting us to a recent television feature emphasizing how "drama has been/is a top way to improve knowledge and to bring about behaviour change." The feature was aired early this year on "Landline," weekly Australian Broadcasting Corporation program about matters rural.
The featured guest, ABC rural journalist Ingrid Just, had won a Churchill scholarship to study radio serials in the United Kingdom and USA. She became acquainted with Britain's much loved BBC rural radio serial, "The Archers." In Iowa she took part in a serials workshop. Now, she says, "it is time the ABC was once again a world leader in the production of radio drama serials."
The ACDC collection contains much evidence, internationally, to support Ingrid's belief in the enduring effectiveness of radio as a powerful means of communicating about rural life, people and activities. Radio drama can capture the power of imagination.
Script posted at http://www.abc.net.au/landline/content/2008/s2503104.htm
Who does what in addressing rural-urban matters. You can get a perspective by visiting the web site of the International Federation of Agricultural Journalists (IFAJ). "Sorting the roles of journalists and other communicators in covering rural-urban issues" is the third in a series by Owen Roberts of the University of Guelph and Jim Evans of the University of Illinois. Here are some questions they addressed:
Authors say they found this a tough assignment, both challenging and enlightening. And important. They invite the thoughts and ideas of others.
Posted at http://www.ifaj.org > Breaking News Section
Lessons in democracy from local weekly newspapers. Economic threats to newspapers and other news media are putting the U.S. democratic society at risk, an agricultural journalism professor emphasized in a recent call for action. Douglas P. Starr of Texas A&M University explained:
"In the United States, government by the people depends upon people's access to information, information that is provided by the news media, mainly newspapers and their World Wide Web pages and their reporters, news editors, and copyeditors, all of whom contribute to the accuracy and objectivity of the news story."
He identified seven things that must happen "for the good of the United States, for the good of all the people." Of those, three touched on providing more local news - "what county weekly newspapers have been doing for generations."
Citation: Future of the United States
Paid ads "creeping onto the front covers of magazines." Thanks to Pam Smith for calling attention to a recent New York Times article about that topic. Agricultural magazines were not among those mentioned, but questions about selling cover ads are confronting agricultural publishers. The author of this article noted that such questions arise, in part, because of "tough times" and because "many new media have less stringent policies about where ads may appear."
We invite your help in identifying reports, editorials, commentaries and examples that involve separation of editorial and advertising content on the covers of agricultural magazines. Please send them to us at firstname.lastname@example.org - or point us toward such information. Thanks.
You can check recent progress in the Center. Read the latest annual summary of activities and progress in the Agricultural Communications Documentation Center here at the University of Illinois. It is posted on the ACDC web site.
Communicator activities approaching
May 12-14, 2009
May 24-28, 2009
May 27-29, 2009
June 6-10, 2009
June 13-16, 2009
June 25-27, 2009
The long winter and economic downturn have affected our lexophiles. We can tell by some of the strange mental meanderings of these lovers of words:
Best regards and good searching. Please pass along your reactions, suggestions and ideas for the Agricultural Communications Documentation Center. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to email@example.com.
Get in touch with us when you see interesting items in the ACDC collection and can't gain full-text access through information in the citation, or through online searching. We will help you gain access.