This international resource and service from the University of Illinois features concepts, issues, media and methods for human communications related to food and nutrition, farming and rural life, natural resources and the environment, renewable energy, natural fibers, rural development and other aspects of agriculture. Welcome to this interactive website and please check with us whenever we can help you identify and gather information.
510 Funk ACES Library
1101 S. Goodwin Ave.
Urbana, IL 61801
Feb 15, 2009
"Be persistent and have a thick skin." As livestock editor of Successful Farming magazine (U.S.), Betsy Freese has provided an interesting example of enterprise journalism. A feature posted recently on the web site of the International Federation of Agricultural Journalists (IFAJ) explained how she used her initiative to establish a highly read, nationally valued annual series known as "Pork Powerhouses." Information that she gathered and reported came from sources she identified, established and has maintained across the years.
You can learn how she came upon the idea and developed it, what challenges she faced, what satisfactions she found and what advice she offers for this entrepreneurial kind of agricultural reporting.
Scientists listen to talking plants. Here's another response you can use when friends ask if you, as an agricultural communicator, talk to plants or animals. We spotted it recently while searching for agricultural communications literature.
According to an article in the Jerusalem Post, Bar-Ilan University scientists have developed a way to detect and measure contamination in a body of water by "listening" to the sound that microscopic algae plants release into it.
"A plant suffering from lead poisoning for example, which comes from waste released by battery and paint manufacturing plants into water sources, will produce a different resonance than that of a healthy plant. The method enables early detection of penetrating contaminants and toxins that harm flora and fauna."
Citation: Talking plants tell scientists their water is contaminated
Using local media creatively in rural areas. Montana Journalism Review recently tackled the issue of rural coverage, using this theme: "The Challenges of Rural Journalism." Here are titles of the articles featured:
And for you music lovers, we would call attention to an online vocal performance that accompanied these articles about challenges in rural journalism.
You can hear the staff members of Montana Journalism Review sing "I've read every sheet" to a familiar tune, "I've been everywhere" by Geoff Mack. The poem, written "late one night" by Dennis Swibold of the journalism faculty, cites nearly 100 titles of newspapers in Montana.
"We were a little off," says a voice in the background after the song ends. Perhaps, but we think you may enjoy listening to it.
Thanks for your thoughts about career preparation - and we welcome more. Thanks to those who have kindly offered thoughts and suggestions about how to design an undergraduate agricultural journalism/communications program for the 21st Century. We welcome other suggestions as well about these and other aspects of such a program:
Please pass along your reactions and suggestions. Send them to email@example.com. They will contribute to progress in this field of professional interest. Thank you.
Communicator activities approaching
March 12-14, 2009
April 15-17, 2009
May 17-19, 2009
June 6-10, 2009
June 13-16, 2009
Just what the doctor ordered. We close this issue of ACDC News with a printer's tale from the Agricultural Publishers Association Archives housed here at the University of Illinois. We are reviewing this APA collection, in search of information about trends, progress and issues in agricultural publishing across the decades.
Do you sense a kindred spirit here? In 1926, APA Executive Secretary V. F. Hayden reported:
"A printer received an inquiry from a surgeon who wanted bids on several thousand letterheads, different sizes, grades and colors, and he wanted the form held standing.
"The printer replied: 'Am in the market for one operation for appendicitis, one, two, or five inch incision, with or without ether; also with or without nurse. Quotations must include putting appendix back and canceling the order if found sound. Successful bidder is expected to hold incision open for sixty days, as I expect to be in the market for an operation for gall-stones, and I want to save the extra cost of cutting.'"
Best regards and good searching. Please pass along your reactions, suggestions and ideas for the Agricultural Communications Documentation Center. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to firstname.lastname@example.org.
Get in touch with us when you see interesting items in the ACDC collection and can't gain full-text access through information in the citation, or through online searching. We will help you gain access.