Library Committee Handbook

Strategic Communications and Marketing Committee


The Strategic Communications and Marketing Committee serves as an advisory body to the Chief Communications Officer (CCO). Its members work to promote the awareness of the Library among the various user groups within its academic community and to gain greater recognition for the Library's services, initiatives, and innovations with a broader external audience. The Committee develops expertise and ideas to assist the various components of the library in marketing products and services, and connects with library staff doing communications work throughout the Library to determine appropriate and relevant messages and materials.

The Committee is charged with the following responsibilities:

Members: The Chief Communications Officer, Associate University Librarian for User Services, Assistant Dean of Libraries for Advancement, Visual Resources and Outreach Specialist, and the User Experience and Web Strategies Coordinator will serve as ex-officio members. The Committee will also include at least three additional members at-large. Members at-large serve two-year staggered terms.

Reports to: The Committee reports to the University Librarian, and its reports and recommendations are shared with Library Executive Committee.


Heather Murphy, Chair
Associate University Librarian for User Services TBD
Scott Koeneman
Sarah Christensen
User Experience and Web Strategies Coordinator TBD
Eva Miller (08/15/2019)
Janet Swatscheno (08/15/2019)
Kelli Trei (08/15/2018)


Marketing Grant Recipients

Project Name/Description
Request Amount of
Miriam Centeno
Joanne Miller
Preservation/CAS Patron Bookmarks Bookmarks $500 Spring 2017
Anna Trammell Student Life and Culture Archives Brochures and
Digital Sign Advertising
$390 Spring 2017
Sara Benson Fair Use Week Postcards and Poster $425.48 Fall 2016
Kelsey Cheshire
JJ Pionke
Peg Burnette
SSHEL Promotional Materials Promotional Items:
Brain Stress Relievers
and Magnets
$499.50 Fall 2016
Melanie Emerson 100 Year Anniversary Tote Bags $500 Fall 2016
Jenny Johnson Tabletop Display Tabletop Display
and Hooks
$116.40 Fall 2016
Steve Witt
Antonio Sotomayor
International and Area Studies
Identity Icon
Graphic Design Services $500 Fall 2016
Sarah Bial
Kristen Blankenship
@ILLINOISstacks Twitter
Promotional Materials
Buttons and
$259.97 Spring 2016
Scott Schwartz American Music Month 2016 -
Klaxons, Screamers & Rolling Thunder:
The Unconventional Henry Fillmore
Bus Ads $500 Spring 2016
Linda Stahnke Stepp
Jameatris Rimkus
Speaker Series Flyers $250 Spring 2016
Kelli Trei
Mary Schlembach
LAS Interdisciplinary Science
Bookmarks, Rack
Cards, and Posters
$500 Spring 2016
Clara Chu
Lindy Wheatley
Mortenson Center 25th Anniversary -
Achievements and Impact Brochure
Brochures $500 Fall 2015
Alissa Marcum
Kristen Blankenship
Cherie Weible
Uncover and Discover
How We Can Get That!
Postcards $202.99 Fall 2015
Zoe Revell
Beth Woodard
Jessica LeCrone
GREAT Customer Service Lanyards and
Travel Coffee Mugs
$478.50 Fall 2015
Miriam Centeno
Geoffrey Ross
Crystal Sheu
Handling Historical Print Newspapers Brochures $420.37 Spring 2015
Becky Smith Uncover & Discover:
Business Information Services
Promotional Items
(Eyeglass Cleaning Cloths)
$478.50 Spring 2015
Rebecca Bryant Illinois Research Connections Rack Cards $433.82 Fall 2014
Steve Witt
Antonio Sotomayor
Google Adwords Pilot 3-4 Ad Groups $500 Fall 2014
Cara Bertram ALA Archives Brochures Brochures $249.39 Spring 2014
Lisa Janicke Hinchliffe
Tom Teper 
Read All About It! 
Discover the New York Times Online 
Postcards $500 Spring 2014
Ellen Swain Town-Gown Speaker Series Bookmarks
$490 Spring 2014
Kirk Hess Illinois Digital Newspaper Project Ad Space
Contest Prizes
$443 Fall 2013
Lucy Moynihan
Nicole Helregel 
Promotion of Funk ACES Library Banner 
$446 Fall 2013
Sue Searing
Merinda Hensley 
Digital Signage for the Student Digital Sign Design $500 Fall 2013
Dennis Sears Gwendolyn Brooks Celebration Program Printing $500 Fall 2013
Sandy Wolf New and Prospective Student Brochure Brochure Printing $205 Fall 2013
Scott Schwartz
Sousa Archives and
Center for American Music 
Champaign Music Festival Sponsorship Sponsorship Fee $500 Spring 2013
Merinda Hensley/Jacob Nash
Scholarly Commons 
Promotion of the Usability Lab Brochure $388.02 Fall 2012
Lori Mestre/Eric Kurt
Undergraduate Library 
The Media Commons
is available for you to uncover and
discover how digital media can work
for you 
Brochure $375 Fall 2012
Kirstin Dougan
Music and Performing Arts Library
Krannert Center for the Performing Arts
MPAL LibGuides Marketing
KCPA Kiosk Signs
4 Inside Illinois ads
$416 Spring 2012
Jenny Emanuel/Sue Searing
CAPT/Web Scale Discovery Working Group
Primo Implementation Brochure $500 Spring 2012
Mary Laskowski/Jennifer Maddox Abbott
Information Processing & Management
New E-Reserve System Flyers $430 Fall 2011
Mary Mallory
Government Information Services
Advisory Committee (GISAC)
Government Information Wallet Cards Tri-fold wallet cards $500 Fall 2011
Nancy O'Brien/Beth Sheehan
Social Sciences, Health, and Education
Coming out of the SSHEL Flyers
$300 Fall 2011
Carissa Phillips
Scholarly Commons/Data Services
Promotion for Data Consultation
Hours and Services
One Inside Illinois ad
One Daily Illini ad
$392.75 Fall 2011
Lisa Romero
Communications Library
International Satellite TV
News Lounge
Postcards $372.71 Fall 2011
Marten Stromberg/Valerie Hotchkiss/
Chatham Ewing
The Rare Book & Manuscript Library
CU Folk & Roots Festival
One Daily Illini ad
$300 Fall 2011
Jennifer Hain Teper
Conservation Unit
Promotion of Preservation Emporium WILL announcements $500 Fall 2011
Paula Carns
Literature and Languages Library
Promoting the Literature and
Languages Library
Bookmarks $250 Spring 2011
Adriana Cuervo
Sousa Archives and
Center for American Music
Advertising Campaign in
Local Tourism Brochures
Two print map ads
One brochure ad
$415 Spring 2011
Karen Hogenboom
Reference, Research and
Government Services
2011 Data Purchase Program Two Inside Illinois ads
One Daily Illini ad
$322.25 Spring 2011
Joe Lenkart
Slavic Reference Service
Uncover and Discover - Area Studies
Resources at the University Library
Combination of ads,
brochures and flyers
$500 Spring 2011
Bill Maher
University Archives
Sweetcorn Festival - One Community
Together Stage - Connecting the
University Archives to the Community
Church fan giveaways $440 Spring 2011
Chatham Ewing/Dennis Sears
The Rare Book & Manuscript Library
Prayers for the People:
Carl Sandburg’s Poetry and Songs
C-U MTD advertising $500 Fall 2010
Jim Hahn
Undergraduate Library
Marketing Experimental Mobile Apps C-U MTD advertising/
YouTube video
$500 Fall 2010
Nancy O'Brien/Amy Killoran
Education and Social Science Library
Education and Social Science Library
(110th Anniversary Celebration)
Book bags $437.28 Fall 2010
Annie Peterson/Jennifer Hain Teper
Promoting Preservation for
Public Librarians and Private Collectors
Postcards $500 Fall 2010
Ilona Matkovszki/Dennis Roberts
University Archives
I Dig Loredo at the University Archives C-U MTD advertising/
$497 Spring 2010
Sue Searing
Library & Information Science
Library Services
Sixth Annual Edible Books Festival Flyers $350 Spring 2010
Joyce Wright
ACES Library (Agricultural
Communications Documentation Center)
Uncover and Discover in the
ACES Library
Bookmarks $500 Spring 2010
Adriana Cuervo
Sousa Archives and Center for
American Music
American Music Month Newspaper
Brochures/flash drives $500 Fall 2009
Jenny Emmanuel/Peggy Steele/
Robert Slater/Jim Hahn
Library Mobile Services Working Group
Illinois Library Mobile Signage/Moo cards/
Facebook ads/C-U MTD
bus ads
$423 Fall 2009
Lori Mestre
Undergraduate Library
Discover the Undergraduate Library
Visual identity $500 Fall 2009
Lynn Rudasill/Helen Sullivan
Global Studies Collections and
GIVES Promotion Newspaper ad $354 Fall 2009
Lynn Wiley/Peggy Glatthaar
Acquisitions in collaboration with
Central Circulation
Campus Mail Delivery or
Hold and Pick Up?
expandable transit
$495 Fall 2009
Mary Burkee
Central Access Services
Stacks Access Bags Reusable tote bags $498 Spring 2009
Adriana Cuervo/Noah Lenstra
Sousa Archives and Center for
American Music
Retractable Banner for SACAM-
sponsored Public Events
Retractable banner $500 Spring 2009
Karen Hogenboom/JoAnn Jacoby/
Merinda Hensley
Scholarly Commons
Marketing the Scholarly Commons Scalable graphics for
marketing materials
$500 Spring 2009
Valerie Hotchkiss/Dennis Sears
The Rare Book & Manuscript Library
Unit Brochure Brochure $500 Spring 2009
Jennifer Hain Teper
Conservation Unit
Preservation Emporium Event Publicity Radio ads $500 Spring 2009
Barbara Ford/Susan Schnuer
Mortenson Center for
International Library Programs
ILA Reporter Ad for Mortenson
Associate Host Visits
Advertisements $500 Fall 2008
Sue Searing
Library & Information Science
Library Services
Fourth Annual C-U Edible
Book Festival
Flyers $350 Fall 2008


$500 Marketing Recognition Award

Recipient(s) Project Name/Description Year
Kirstin Dougan Krannert Center for the Performing Arts MPAL LibGuides Marketing 2013
Karen Hogenboom 2011 Data Purchase Program 2012
Chatham Ewing/Dennis Sears Prayers for the People: Carl Sandburg's Poetry and Songs 2011
Jenny Emmanuel Illinois Library Mobile 2010
Sue Searing Fourth Annual C-U
Edible Books Festival


Documents and Presentations

Do They Hear Us? Strategies for Getting Your Intended Messages Heard Workshop on March 31, 2010

Practical Sources on Library Marketing

Strategic Plan for the University of Illinois Library, FY2005-2009