Note: How to cite MRI/Mediamark Report:
GfK Mediamark Research & Intelligence. (2009, Fall Product Report).
Fast food & drive-in restaurants bought at last 6 months total.
Base: Adults. Retrieved from MRI Mediamark Reporter database.
Includes demographic and marketing data on consumers, products, and media.
A collection of over 50 books focusing on specific demographic groups and their
interests, income, and spending.
Lists brands alphabetically and includes the total advertising expenditure for the brands across 10 media.
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