Communications Library

10 Step How-To for Searching Online Databases

Key Resources

Special Collections

Related University Colleges and Departments

Info Services

Faculty Resources

Table of Contents Alerts Now Available!

Adv 281 (Yoon)

Library Resources

Scholarly Databases

Scholarly Journals in Advertising/Marketing


Citation Assistance

Note: How to cite MRI/Mediamark Report:

GfK Mediamark Research & Intelligence. (2009, Fall Product Report).

          Fast food & drive-in restaurants bought at last 6 months total.

          Base: Adults. Retrieved from MRI Mediamark Reporter database.

Demographic/Psychographic Info

         Find popular facts (income, population, racial info, etc.) and

         frequently requested data about your community. Search by state,

         county, city, town, or zip code.

         Includes demographic and marketing data on consumers, products, and media.

  • New Strategist Books (available on Adv Bookshelf)

         A collection of over 50 books focusing on specific demographic groups and their

         interests, income, and spending.

Ad$ Summary

Lists brands alphabetically and includes the total advertising expenditure for the brands across 10 media.

  • 2011 (Call #: 659.1 L462In) (located behind Circulation Desk)
  • 2007, 2008, & 2010 (located on Adv Bookshelf)

Statistical Abstract

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