Communications Library

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Advertising 491 (Nelson)

Advertising Analysis Resources

Remember to bring your I-Card when requesting these resources!

1. Advertising Rates and Data:

SRDS TV & Cable Media (available online)

SRDS Radio Media (available online)

SRDS Newspaper Media (available online)

SRDS Consumer Magazine Media (available online)

SRDS Out of Home Media (available online)

SRDS Digital Websites (available online)


Marketer's Guide to Media or Thumbnail Media Planner

2. Consumer and Product Information:

SRDS Local Market Audience Analyst (available online)

New Strategist Books

(sources are located on the Adv. Bookcase)

The Communications Library has a collection of over 50 books focusing on specific demographic groups (ethnicity, age, gender) and their interests, income, spending patterns, education levels, etc.


3. Company / Product Information 

(sources available via the Library website)





ABI/Inform Complete


Advertising Age


Wall Street Journal


Lexis Nexis


4. Websites


Can"t find what you need? Email us at Or, visit the Communications Library

Library Hours: Mon-Thurs: 8 am-11 pm; Fri: 8 am-5 pm; Sat: 1-5 pm; Sun: 1-11 pm