Communications Library

Key Resources

Special Collections

Related University Colleges and Departments

Info Services

Faculty Resources


Table of Contents Alerts Now Available!


Advertising 491 (Nelson)

Advertising Analysis Resources

Remember to bring your I-Card when requesting these resources!

1. Advertising Rates and Data:

SRDS TV & Cable Media (available online)

SRDS Radio Media (available online)

SRDS Newspaper Media (available online)

SRDS Consumer Magazine Media (available online)

SRDS Out of Home Media (available online)

SRDS Digital Websites (available online)

 

Marketer's Guide to Media or Thumbnail Media Planner

2. Consumer and Product Information:

SRDS Local Market Audience Analyst (available online)


New Strategist Books

(sources are located on the Adv. Bookcase)

The Communications Library has a collection of over 50 books focusing on specific demographic groups (ethnicity, age, gender) and their interests, income, spending patterns, education levels, etc.

 

3. Company / Product Information 

(sources available via the Library website)

Mintel

 

Mediamark

 

OneSource

 

ABI/Inform Complete

 

Advertising Age

 

Wall Street Journal

 

Lexis Nexis

 

4. Websites

 

Can"t find what you need? Email us at comlibrarian@library.illinois.edu. Or, visit the Communications Library

Library Hours: Mon-Thurs 8:00a-11p; Fri 8:00a-5p; Sat 11am-5p; sun 1p-11p