Communications Library

Key Resources

Special Collections

Related University Colleges and Departments

Info Services

Faculty Resources


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Adv 393 (Olson)

Library Resources 

 

Scholarly Databases (for scholarly articles)

 

Trade Publications, Magazines, and Newspapers

 Online Source


Suggested keywords for searching:

Advertising, Advertisements, Advertisers, Advergames, Product Placement, Ad Creep, Sponsorship Promotion, Brands

Media, Mass Media, Audience, Consumers, Target Audience

Society, United States, First Amendment, Regulation, Social Responsibility

Harmful, Benefits, Effects, Offensive, Shockvertising

Children, Advertising to Children

Political Advertising, Political Advertisements

Tobacco, Cigarettes, Alcohol, Drinking, Drugs, Controlled Substances, Prescription Medication, Pharmaceutical Companies, Sex, Sex in Advertising, Healthy Products, Unhealthy Products

Stereotypes, Stereotypes in Advertising, Stereotypes in Mass Media

Direct to Consumer Advertising

Social Media, Facebook

Captive Spaces

Creative Strategy, Business Strategy

Books

  • Online Catalog (books at UIUC and I-Share)
  • Battleground: The Media (Call#: 302.23 B322 Communications Library Reference Collection)

 

Trade Pubs on Advertising

Citation Assistance

Can't find what you need? Email us at comlibrarian@library.illinois.edu or, visit the Communications Library

Library Hours: Mon-Thurs 8:30am-11pm, Fri 8:30am-5pm, Sat 11-5pm, Sun 1-11pm