Communications Library

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Adv 491 (Bowden)

Library Resources



Demographic/Psychographic Resources

ABI/Inform

  • Identifies articles on business, finance, and management topics from regional, U.S. and international publications.

Advertising Age

  • Includes information specific to the advertising industry.

American Fact Finder

  • Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state, county, city, town, or zip code.

Mintel

  • Includes demographic (U.S. as well as international) information on consumers and products.

MRI / Mediamark (available online)

  • Includes demographic and marketing data on consumers, products, and media.

How to Read a Mediamark Report

PRIZM(available online)
  • Helps you evaluate market segments and consumer groups.





Print Books


Demographic/Psychographic Books (available on the Advertising Bookcase)

(The Communications Library has a collection of over 50 books focusing on specific demographic groups and their interests, income, spending patterns, education levels, etc.)

Advertising to Baby Boomers

Black America: An Economic Powerhouse in the Dark

Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing

Getting Wiser to Teens: More Insights into Marketing to Teenagers

Hispanic Customers for Life: A Fresh Look at Acculturation

Marketing to American Latinos: A Guide to the In-Culture Approach Part 1

Marketing to American Latinos: A Guide to the In-Culture Approach Part 2

Target the U.S Asian Market: A Practical Guide to Doing Business

Targeting the New Professional Woman: How to Market and Sell to Today’s 57 Million Working Women

The Kid’s Market: Myths and Realities

The Tru Study 2010: U.S Teen & Twenty-Something Edition

The 85% Niche: The Power of Women of All Colors- Latina, Black, and Asian

Wise Up to Teens: Insights into Marketing and Advertising to Teenagers

 

Can't find what you need? Email us at: comlibrarian@library.illinois.edu. Or, visit the Communications Library 

Library Hours: Mon-Thurs: 8 am-11 pm; Fri: 8 am-5 pm; Sat: 11 am-5 pm; Sun: 1-11pm