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S

Safes

BRAND NAMEYEARS# OF ADSREEL #
1894-1969 217 158

Salad Dressing

BRAND NAMEYEARS# OF ADSREEL #
1959 1 158

Salad Oil - See Cooking and Salad Oils


Sales Programs - See Incentive and Sales Programs


Salt Industrial

BRAND NAMEYEARS# OF ADSREEL #
1945-69 600 158

Salt Smoked

BRAND NAMEYEARS# OF ADSREEL #
1919-51 104 158

Salt Table

BRAND NAMEYEARS# OF ADSREEL #
Adolph's 1956-69 61 158
Carey 1937-63 36 158
Diamond 1919-61 64 158
Miscellaneous 1904-69 80 158
Morton 1928-69 213 158
Sterling 1934-66 45 158

Samples

BRAND NAMEYEARS# OF ADSREEL #
1969 2 158

San Francisco

BRAND NAMEYEARS# OF ADSREEL #
1963 1 216
See also Cities

Sanding Machines

BRAND NAMEYEARS# OF ADSREEL #
1939-64 81 158

Sanitariums

BRAND NAMEYEARS# OF ADSREEL #
1894-1969 51 158

Sanitary Belts

BRAND NAMEYEARS# OF ADSREEL #
1924-64 17 158
See also Sanitary Napkins and Tampons

Sanitary Napkins and Tampons

BRAND NAMEYEARS# OF ADSREEL #
Fems 1957-69 86 158
Fibs 1936-52 72 158
Kotex 1922-69 659 158
Meds 1940-69 120 158
Miscellaneous 1892-1969 363 159
Modess 1928-69 436 159
1959 1 216
Tampax 1961-69 833 159
See also Sanitary Belts

Sanitary Products

BRAND NAMEYEARS# OF ADSREEL #
Miscellaneous 1928-66 200 216
Zonite 1923-64 78 159

Satin - See Silk, Satin, and Rayon


Sauces, Seasonings, and Spices

BRAND NAMEYEARS# OF ADSREEL #
A-1 1929-30 11 159
Accent 1950-70 119 159
Adolph's 1953-69 117 159
Aunt Penny's 1958-73 19 159
Bennett's 1950-58 42 159
Brooks 1936-68 24 159
Buitoni 1955-62 22 159
Chef Boy-Ar-Dee 1958-69 71 159
Contadina 1948-69 63 159
Cue 1960-61 9 159
Duncan Hines 1958-63 14 159
Durkee 1943-69 53 159
Franco American 1948-69 140 159
French's 1927-69 241 159
Gebhardt's 1929-68 37 159
Heinz 1941-69 159 159
Hunts 1947-69 569 159
Kikkoman 1958-68 44 159
Kitchen Bouquet 1927-69 197 159
Kraft 1941-65 69 159
Lea & Perkins 1888-1969 356 159
McCormick 1950-69 127 159
Miscellaneous 1919-69 1167 159
Open Pit 1958-69 57 159
Sexton 1951-62 37 159
Spice Island 1959-69 43 160
Tabasco 1903-69 84 160
Wilson's 1959-69 53 160

Sauerkraut

BRAND NAMEYEARS# OF ADSREEL #
Miscellaneous 1930-63 14 160
N.K.P.A. 1922-29 89 160

Savings and Loans - See Banks


Saws

BRAND NAMEYEARS# OF ADSREEL #
1877-69 637 160

Scales

BRAND NAMEYEARS# OF ADSREEL #
1876-1969 126 160

Scandinavia National Travel

BRAND NAMEYEARS# OF ADSREEL #
Commission 1949-66 23 160

Scarves - See Mufflers (Scarves)


School Supplies

BRAND NAMEYEARS# OF ADSREEL #
1919-68 33 160

Schools

BRAND NAMEYEARS# OF ADSREEL #
Alex Hamilton 1930-66 16 160
American School 1943 3 160
Berlitz 1955-69 113 160
Dale Carnegie 1955-69 147 160
La Salle 1918-69 216 160
Miscellaneous 1901-67 454 160
Patricia Stevens 1956-69 34 160
Private Colleges and Universities 1895-1927 32 160
1932-69 137 161
United Y.M.C.A. 1921-23 17 161

Schools Air

BRAND NAMEYEARS# OF ADSREEL #
1919-57 56 160

Schools Art

BRAND NAMEYEARS# OF ADSREEL #
Art Instruction 1941-73 64 160
Famous Artists 1950-69 91 160
Miscellaneous 1893-69 63 160

Schools Correspondence

BRAND NAMEYEARS# OF ADSREEL #
1964 1 216

Schools Correspondence and

BRAND NAMEYEARS# OF ADSREEL #
Business 1901-45 143 160
See also Schools Shorthand and Typing

Schools Dancing

BRAND NAMEYEARS# OF ADSREEL #
Arthur Murray 1923-69 105 160
Fred Astaire 1948-65 24 160
Miscellaneous 1919-69 25 160

Schools Dress Making

BRAND NAMEYEARS# OF ADSREEL #
1920-46 62 160

Schools Electrical

BRAND NAMEYEARS# OF ADSREEL #
1921-45 8 160

Schools Hotel Training

BRAND NAMEYEARS# OF ADSREEL #
Lewis 1927-69 151 160

Schools International

BRAND NAMEYEARS# OF ADSREEL #
1900-69 215 160

Schools Music

BRAND NAMEYEARS# OF ADSREEL #
1924-50 45 160

Schools Nursing

BRAND NAMEYEARS# OF ADSREEL #
1927-54 60 160

Schools Radio

BRAND NAMEYEARS# OF ADSREEL #
1920-49 15 161

Schools Shorthand and Typing

BRAND NAMEYEARS# OF ADSREEL #
1918-69 20 161
See also Schools Correspondence and Business

Schools Advertising and Fiction

BRAND NAMEYEARS# OF ADSREEL #
Writing 1922-45 53 161
See also Schools Writing

Schools Writing

BRAND NAMEYEARS# OF ADSREEL #
1934-69 21 161
See also Schools Advertising and Fiction Writing

Screencloth

BRAND NAMEYEARS# OF ADSREEL #
1922-27 25 161

Screens

BRAND NAMEYEARS# OF ADSREEL #
1895-1968 127 161

Screws

BRAND NAMEYEARS# OF ADSREEL #
1920-68 136 161

Seasonings - See Sauces Seasonings and Spices


Seat Covers

BRAND NAMEYEARS# OF ADSREEL #
1919-65 365 161

Seating

BRAND NAMEYEARS# OF ADSREEL #
1944-69 128 161

Security Systems - See Detective and Security Systems


Seeds

BRAND NAMEYEARS# OF ADSREEL #
1877-1969 851 161

Separating Machinery - See Machinery Separating


Services

BRAND NAMEYEARS# OF ADSREEL #
1924-69 208 161

Sewer Service

BRAND NAMEYEARS# OF ADSREEL #
1919-67 46 161

Sewing Accessories and Supplies

BRAND NAMEYEARS# OF ADSREEL #
1895-1975 282 161

Sewing Machines

BRAND NAMEYEARS# OF ADSREEL #
Miscellaneous 1873-1969 199 161
Necchi 1950-69 72 161
Pfaff 1950-69 69 161
Singer 1897-1958 309 161
White 1919-69 89 161

Shampoos

BRAND NAMEYEARS# OF ADSREEL #
Conti Castile 1953 1 216
See also Hair Tonics and Shampoos

Sharpening Stones and Sharpeners

BRAND NAMEYEARS# OF ADSREEL #
1912-53 21 161
See also Razor Strops and Sharpeners

Shaving Cream

BRAND NAMEYEARS# OF ADSREEL #
Barbasol 1923-60 267 161
Brisk 1929-30 18 161
Burma Shave 1931-69 36 161
Colgate 1911-67 278 161
Cuticura 1924-34 20 161
Fougera Royale 1926-33 21 161
Ingrams 1919-47 236 161
Kings Men 1946-67 91 161
Lifebuoy 1930-47 88 161
Listerine 1929-46 109 161
Max Factor 1952-62 15 161
Mennens 1912-69 657 162
Miscellaneous 1908-72 982 162
1929-34 2 216
Moll‚ 1923-56 230 162
Noxzema 1940-62 46 162
Old Spice 1940-69 398 162
Palmolive 1920-68 313 162
Shavoid 1919-21 26 162
Squibb 1927-52 85 162
Williams 1888-1961 1195 162
Yardley 1933-64 97 162

Shaving Lotion

BRAND NAMEYEARS# OF ADSREEL #
1949 1 216

Shears

BRAND NAMEYEARS# OF ADSREEL #
1905-69 277 162

Sheet Music - See Music Sheet


Sheetglass - See Glass/Sheetglass


Shelving

BRAND NAMEYEARS# OF ADSREEL #
1918-29 12 162

Shingles

BRAND NAMEYEARS# OF ADSREEL #
Beaver 1920-26 9 162
Carey 1919-50 41 162
Certain Teed 1919-45 6 162
Creo Dipt 1918-38 92 162
Genasco 1922-39 33 162
Johns-Manville 1918-68 121 162
Miscellaneous 1917-68 237 162
Ruberoid 1921-64 42 162

Shipping Cases

BRAND NAMEYEARS# OF ADSREEL #
1918-26 62 162

Shipyards

BRAND NAMEYEARS# OF ADSREEL #
1942-58 7 162

Shirts

BRAND NAMEYEARS# OF ADSREEL #
Adam Co. 1942 3 162
Airman 1930-50 15 162
Arrow 1905-58 710 162
1911-69 472 163
Bruxton 1955-67 11 163
Donmoor 1954-67 36 163
Eagle 1919-69 42 163
Emery 1919-24 30 163
Essley 1935-51 55 163
Excello 1947-69 148 163
Hathaway 1952-69 133 163
Jayson 1935-67 154 163
Kaynee 1920-53 14 163
Lions 1899-1965 25 163
Manhattan 1940-69 355 163
McGregor 1946-69 64 163
Miscellaneous 1893-1969 961 163
Needles 1924-30 20 163
Pendleton 1946-69 101 163
Philcuff 1922-24 3 163
Puritan 1926-69 24 163
Reliance 1918-58 34 163
Rice Stix 1919-63 60 163
Streetline 1922-23 6 163
Tru-Val 1935-64 169 163
Van Heusen 1938-51 291 163
1952-69 241 164
Wilson 1919-49 62 164
Wings 1940-63 90 164

Shock Absorbers

BRAND NAMEYEARS# OF ADSREEL #
1915-65 651 164

Shoe Laces Hooks Eyelets

BRAND NAMEYEARS# OF ADSREEL #
1905-24 40 164

Shoe Linings - See Linings Shoe


Shoe Machinery - See Machinery Shoe


Shoe Polish - See Polish Shoe


Shoe Soles and Heels

BRAND NAMEYEARS# OF ADSREEL #
Goodyear 1933 1 216
Miscellaneous 1904-65 692 164

Shoe Trees

BRAND NAMEYEARS# OF ADSREEL #
1904-60 9 164

Shoes

BRAND NAMEYEARS# OF ADSREEL #
Air Step 1935-69 222 164
Allen Edmonds 1942-67 68 164
Arch Preserver/Selby 1919-65 239 164
Arch Preserver/Wright 1923-64 226 164
Arch Rest 1927-30 23 164
Arnold Authentics 1920-39 111 164
Bellaire 1936-60 13 164
Bergdorf-Goodman 1934-66 16 164
Bonwit-Teller 1930-61 37 164
Bostonians 1923-69 488 164
British Walkers 1930-69 85 164
Brown Shoe Company 1917-58 247 164
1959-69 265 165
Buster Brown 1918-68 141 165
Cammeyer 1920-30 17 165
Cantilever 1920-31 48 165
City Club 1947-68 82 165
Clapp 1925-56 4 165
College Bred 1934-52 23 165
Coon - See Wilbur Coon
Coward 1917-66 33 165
Crosby Square 1932-69 90 165
Crossett 1919-53 69 165
Delman 1930-68 116 165
Dodd Dorothy - See Dorothy Dodd
Dorothy Dodd 1919-50 17 165
Douglas 1889-1969 99 165
Dr. Locke 1935-64 46 165
Edmonds - See Allen Edmonds
Educator 1905-57 198 165
Emerson 1922 4 165
Endicott Johnson 1925-69 74 165
Enna Jetticks 1926-69 397 165
Fashion Plate 1934-38 14 165
Feet First 1934-40 12 165
Florsheim Men's 1904-69 1545 165
Florsheim Women's 1928-60 77 165
Footrest 1936-51 89 165
Footsaver 1922-29 46 165
Footsaver/Julian Kokenge 1930-65 174 165
Fortune 1937-67 91 165
Freeman 1931-69 418 165
Freidman-Shelby 1918-58 39 165
Friendly 1930-58 98 165
Garside 1935 4 165
Ground Gripper 1922-27 50 165
Geller Andrew 1935-69 209 165
General Shoe Co. - See Genesco
Genesco 1945-69 93 166
Grace Walker 1948-64 25 166
Hanover 1923-26 61 166
I. Miller 1932-59 373 166
International 1919-69 561 166
Jacqueline 1934-69 134 166
Jarman 1929-69 432 166
Johansen 1922-61 27 166
John C. Roberts 1946-67 106 166
Johnson-Stephens-Sinkle 1925-30 4 166
Johnsonian 1942-67 90 166
Johnston & Murphy 1930-69 175 166
Julian Kokenge - See Footsaver
Laird-Schober 1930-60 45 166
Life Stride 1948-67 144 166
Locke - See Dr. Locke
Marshall Field 1934-69 8 166
Martha Washington 1922-28 12 166
Matrix 1930-61 108 166
McElroy-Sloan 1918-19 4 166
McElwain 1920-29 9 166
Menihams 1923-29 7 166
Miller - See I. Miller
Miscellaneous 1885-1966 2098 166
1946-57 2994 167
1958-65 2943 168
1966-69 2194 169
1966-69 959 170
1940-57 3 216
Natural Bridge 1929-65 119 170
Naturalizer 1928-69 224 170
Nettleton 1918-69 115 170
Nisley 1930-36 26 170
Nunn-Bush 1919-69 493 170
Pandora 1936-62 21 170
Paradise 1935-65 119 170
Paris Fashion 1936-60 22 170
Peacock 1930-40 39 170
Pedemont 1923-37 14 170
Perfect Eze 1936 6 170
Poll Parrot 1941-67 113 170
Premier 1934-36 11 170
Queen Quality 1919-63 203 170
Ralston 1919-24 57 170
Red Cross 1915-66 419 170
Red Goose 1931-68 86 170
Regal 1895-1962 207 170
Rhythm Step 1935-65 143 170
Roberts John C. - See John C. Roberts
Roberts Johnson Rand 1920-69 126 170
Roblee 1939-69 166 170
Saks 5th Avenue 1927-69 90 170
Selby - See Arch Preserver/Selby
Selz 1904-29 107 170
Shelby - See Freidman Shelby
Shoes Mark the Man 1928-29 5 170
Smith Smart 1927-31 51 170
Stetson 1919-69 179 170
Styleez 1930-66 48 171
Top Notch 1919-24 26 171
Town & Country 1948-69 103 171
Trim Tread 1948-58 8 171
Tru Poise 1936-48 13 171
Vitality 1930-69 193 171
Walkover Men's 1930-58 127 171
Walkover Women's 1924-59 178 171
Weatherbird 1936-64 71 171
Weyenberg 1937-69 190 171
Wilbur Coon 1927-57 43 165
Winklemann 1934 6 171
Winthrop 1937-69 231 171
Wohl Shoe Co. 1936-68 133 171
Wolverine 1927-69 194 171
Wonseam 1919 4 171
Wright - See Arch Preserver/Wright

Shopping Centers

BRAND NAMEYEARS# OF ADSREEL #
1959-69 48 171

Shopping Hints

BRAND NAMEYEARS# OF ADSREEL #
1949-67 191 171

Shovels

BRAND NAMEYEARS# OF ADSREEL #
1918-69 90 171

Show Cases

BRAND NAMEYEARS# OF ADSREEL #
1919-30 20 171

Silk, Satin, and Rayon

BRAND NAMEYEARS# OF ADSREEL #
American Viscose 1928-65 197 171
Bemberg 1928-64 20 171
Celanese 1932-57 125 171
Cheney 1875-1951 23 171
Courtauld's 1955-64 27 171
Du Pont 1928-66 168 171
Mallison's 1918-47 12 171
Miscellaneous 1895-1969 364 171
Skinner 1909-47 105 171

Silos

BRAND NAMEYEARS# OF ADSREEL #
1919-20 3 171

Silver Polish - See Polish Silver


Silverware

BRAND NAMEYEARS# OF ADSREEL #
Alvin 1915-69 62 171
Community Plate 1901-29 156 171
1930-69 426 172
Crichton 1927-33 2 172
Gorham 1869-1970 371 172
Holmes & Edwards 1892-1958 236 172
International Silver 1921-69 313 172
Miscellaneous 1916-69 618 172
1927-67 3 216
Reed & Barton 1905-70 282 172
Rogers 1900-67 628 172
Rogers Lunt Bowlen 1932-35 3 172
Towle 1928-69 207 172
Universal 1917-29 7 172
Wallace 1902-58 195 172
1959-70 74 173
Whiting & Company 1948-49 2 173

Skates

BRAND NAMEYEARS# OF ADSREEL #
1885-1969 156 173

Skin Cleansing Tissue

BRAND NAMEYEARS# OF ADSREEL #
1925-66 844 173

Sleds

BRAND NAMEYEARS# OF ADSREEL #
1912-66 36 173

Sleep Helpers

BRAND NAMEYEARS# OF ADSREEL #
1934-72 61 173

Slicing Machinery - See Machinery Slicing


Slip Covers

BRAND NAMEYEARS# OF ADSREEL #
1944-69 21 173

Slippers

BRAND NAMEYEARS# OF ADSREEL #
Daniel Green 1895-1969 385 173
Miscellaneous 1929-69 172 173

Smoked Salt - See Salt Smoked


Smoking Tabacco - See Tobacco Smoking


Smoking Pipes - See Pipes


Soap

BRAND NAMEYEARS# OF ADSREEL #
Ad 1955-59 32 173
All 1951-68 329 173
American Family 1920-66 75 173
Borateem 1930-69 26 173
Borax 1922-30 45 173
Breeze 1952-67 49 173
Calgon 1945-69 116 173
Camay 1929-69 282 173
Cascade 1955-69 126 173
Cashmere Bouquet 1887-1964 36 173
Cheer 1950-67 138 173
Chiffon 1949-64 47 173
Chipso 1926-38 74 173
Cleanliness Institute 1928-31 25 173
Conti Castile 1932 3 173
Crystal White 1918-37 33 173
Cuticura 1890-1967 187 173
Dash 1955-68 41 173
Dial 1949-69 448 174
Doþa Castile 1926-28 13 174
Dove 1956-68 60 174
Dreft 1947-69 90 174
Duz 1924-68 109 174
Dynamo 1962-64 5 174
Electra Sol 1956-69 155 174
Fab 1921-65 222 174
Fairy 1900-24 40 174
Fels Naptha 1905-67 55 174
Finish 1954-69 135 174
Glim 1949-58 29 174
Goblin 1918-20 22 174
Gold Dust 1892-1932 47 174
Ivory 1884-1969 1300 174
Jap Rose 1918-26 4 174
Jergens 1919-69 70 174
Joy 1951-59 26 174
La France 1920-29 13 174
Lava 1904-67 48 174
Lever Brothers 1945-69 17 174
Lifebuoy 1902-56 191 174
1952-64 74 175
Lux 1917-65 661 175
Miscellaneous 1894-1969 1086 175
1923-58 5 216
Nylast 1952-56 8 175
Oxydol 1930-65 240 175
P & G 1915-57 284 175
See also Procter & Gamble
Packer's Tar 1889-1953 48 175
Palmolive 1902-69 667 175
Pears 1885-1953 161 175
Perk 1948-49 26 175
Pink Suds 1955 5 175
Praise 1958-61 23 175
Procter & Gamble 1960-69 6 175
See also P & G
Resinol 1904-40 136 175
Rinso 1921-66 296 175
Sal Soda 1957-68 40 176
Salvo 1961-66 14 176
Sapolio 1885-1931 46 176
Silverdust 1935-64 93 176
Super Suds 1927-57 170 176
Surf 1948-59 209 176
Swan 1941-66 137 176
Sweetheart 1939-68 200 176
Tide 1938-69 459 176
Trend 1948-66 74 176
Vel 1940-58 286 176
White King 1931-68 51 176
White Magic 1954-55 4 176
Wisk 1956-66 47 176
Woodbury 1889-1969 409 176 (includes photographs by Edward Steichen)
Wool 1896-1922 19 176
Woolite 1953-69 43 176
Wrisley 1939-64 36 176
Yardley's 1921-65 65 176
Zanol 1929 3 176
Zest 1957-62 43 176

Socks Men's

BRAND NAMEYEARS# OF ADSREEL #
1954-67 4 216

Soda Fountain Supplies

BRAND NAMEYEARS# OF ADSREEL #
1901-48 39 176

Soda Fountains

BRAND NAMEYEARS# OF ADSREEL #
1919-47 118 176

Solder and Soldering Equipment

BRAND NAMEYEARS# OF ADSREEL #
1918-65 136 176

Sound Conditioning and Soundproof

BRAND NAMEYEARS# OF ADSREEL #
Ceilings 1942-69 382 176

Soup

BRAND NAMEYEARS# OF ADSREEL #
Betty Crocker 1942-49 39 176
Campbell's 1910-30 559 176
1931-69 2874 177
Clapp's Baby Soup 1928-40 36 177
Franco American 1889-1917 41 177
Heinz 1930-69 438 177
Hormel 1932-52 77 178
Lipton 1941-69 379 178
Mary Lyn 1943 8 178
Miscellaneous 1888-1969 269 178
Van Camp 1918-24 18 178

South Carolina

BRAND NAMEYEARS# OF ADSREEL #
1946-69 131 178

South Dakota

BRAND NAMEYEARS# OF ADSREEL #
1941-69 96 178

Spaghetti - See Macaroni Spaghetti and Noodles


Spain

BRAND NAMEYEARS# OF ADSREEL #
1950-69 62 178

Spark Plug Testers

BRAND NAMEYEARS# OF ADSREEL #
1931 1 178

Spark Plugs

BRAND NAMEYEARS# OF ADSREEL #
A-C 1918-69 747 178
Auburn 1942-52 29 178
Autolite 1937-69 281 178
Bethlehem 1917-23 8 178
Bosch 1922-61 15 178
Champion 1918-69 1146 178
Defiance 1929-35 63 178
Miscellaneous 1917-69 137 178
1924-68 3 216
Pyro-Action 1928-29 12 178
Splitdorf 1916-33 34 178

Spats

BRAND NAMEYEARS# OF ADSREEL #
1919-32 33 179

Speakers - See Radio and Phonograph Loud Speakers


Spices - See Sauces Seasonings and Spices


Spinach

BRAND NAMEYEARS# OF ADSREEL #
1919-55 34 179

Sponges

BRAND NAMEYEARS# OF ADSREEL #
1918-63 185 179

Spoons

BRAND NAMEYEARS# OF ADSREEL #
1919-20 9 179
See also Silverware

Sporting Goods

BRAND NAMEYEARS# OF ADSREEL #
A.T.V. 1969-70 26 179
Miscellaneous 1886-1969 627 179
Pennsylvania Rubber Co. 1947-69 63 179
Rawlings 1948-71 60 179
Skimobiles 1967-69 266 179
Voit 1946-69 32 179

Spraying Apparatus--Disinfectants

BRAND NAMEYEARS# OF ADSREEL #
and Insecticides 1918-64 58 179

Spraying Apparatus--Paint

BRAND NAMEYEARS# OF ADSREEL #
1918-65 208 179

Springs Automobile

BRAND NAMEYEARS# OF ADSREEL #
1919-66 185 179

Springs Bed

BRAND NAMEYEARS# OF ADSREEL #
1918-58 171 179

Springs Miscellaneous

BRAND NAMEYEARS# OF ADSREEL #
1919-69 140 179

Stamps Postage

BRAND NAMEYEARS# OF ADSREEL #
1964-68 28 179

Stamps Trading - See Trading Stamps


Staples

BRAND NAMEYEARS# OF ADSREEL #
Bostitch 1959 1 216

Starch, Bluing, and Fabric Conditioners

BRAND NAMEYEARS# OF ADSREEL #
Blu-White 1945-57 34 179
Cotton Maid 1967 11 179
Faultless 1937-69 92 179
La France 1930-69 104 179
Linit 1910-58 120 179
Miscellaneous 1910-69 405 179
Niagara 1948-69 108 179
Nu Soft 1955-67 50 179
Perma Starch 1948-64 23 179
Satina 1941-50 47 179
Sta Flo 1946-69 89 179
Sta-Puf 1955-67 58 179

Starting Lighting Ignitions

BRAND NAMEYEARS# OF ADSREEL #
Atwater Kent 1919-25 22 179
Autolite 1919-29 61 179
Bendix 1923-29 91 179
Bosch 1918-29 58 179
Delco-Remy 1913-64 166 179
Miscellaneous 1911-69 189 179
North East Electric 1924-29 7 179
Splitdorf 1915-23 16 179
Wagner Electric 1919-23 20 179
Westinghouse 1915-23 11 179

Stationery - See Paper Writing


Statistics Research Etc.

BRAND NAMEYEARS# OF ADSREEL #
1922-65 90 179

Steamships

BRAND NAMEYEARS# OF ADSREEL #
Alcoa 1943-67 112 180
American Export 1922-68 232 180
American President 1938-69 227 180
Canada 1916-65 32 180
Canadian Pacific 1922-69 199 180
Constitution & Independence 1958-65 40 180
Cunard 1923-68 378 180
Delta 1947-67 72 180
Dollar 1924-37 17 180
Farrell 1948-66 86 180
French Line 1921-69 283 180
Grace 1931-69 229 180
Hamburg American 1896-1966 37 180
Holland-American 1923-64 257 180
Hudson River Day Line 1924 1 216
Italian 1932-69 270 180
Matson 1931-69 368 180
Miscellaneous 1887-1972 1423 180
Moore-McCormack 1940-69 210 180
United States 1921-69 508 181
White Star 1921-38 68 181

Steel and Iron

BRAND NAMEYEARS# OF ADSREEL #
Agathon Alloy Steels 1918-58 213 181
American Rolling Mills 1920-43 56 181
American Sheet & Tin 1918-32 9 181
Amso 1919-20 6 181
Armco 1959-69 129 181
Berlay 1922 2 181
Bethlehem 1937-69 405 181
Cop-r-oy 1928-37 35 181
Follanshee Forge Steel Sheets 1925-29 28 181
Granite City 1928-69 209 181
Hydraulic Pressed Steel 1919-20 7 181
Inland Steel Products 1918-67 151 181
Interstate 1924-25 10 181
Keystone 1955-57 6 181
Lyon Metal 1930-57 7 181
Lupton 1930 1 181
Miscellaneous 1904-62 1668 181
1963-70 602 182
1927-63 3 216
Mo-lyb-den-um 1920-21 10 182
National Steel Corp. 1951-69 370 182
Pittsburgh 1943-67 101 182
Republic 1930-69 540 182
Rustless 1943-46 13 182
Ryerson 1920-69 118 182
Save With Steel Campaign 1929-31 8 182
Scullin 1942-43 2 182
Sheet Steel Trade Extension Commission 1925-29 21 182
Stainless Steel 1925-27 17 182
Truscon 1920-28 6 182
U.S. Steel 1930-58 658 182
1959-69 373 183
Wheeling 1937-69 74 183
Wickwire-Spencer 1942-45 14 183
Youngstown 1931-67 96 183

Stencils

BRAND NAMEYEARS# OF ADSREEL #
1918-65 81 183

Sterling Forest Gardens

BRAND NAMEYEARS# OF ADSREEL #
1960 5 183

Stew

BRAND NAMEYEARS# OF ADSREEL #
Austex 1948-59 14 183
Broadcast 1955-59 12 183
Chef Boy-Ar-Dee 1956-67 42 183
Dinty Moore 1942-68 83 183
Libby 1955-65 48 183
Miscellaneous 1935-70 70 183

Stimulants

BRAND NAMEYEARS# OF ADSREEL #
1969 1 183

Stock Feed

BRAND NAMEYEARS# OF ADSREEL #
1918-69 339 183

Stock Remedies

BRAND NAMEYEARS# OF ADSREEL #
1918-69 83 183

Stokers - See Furnaces Boilers Heating Systems and Stokers


Storage Tanks - See Tanks Storage


Store Equipment

BRAND NAMEYEARS# OF ADSREEL #
1918-30 66 183

Store Fixtures and Equipment

BRAND NAMEYEARS# OF ADSREEL #
1930-69 60 183

Store Fronts

BRAND NAMEYEARS# OF ADSREEL #
1919-55 46 183

Stove Polish - See Polish Stove


Stoves

BRAND NAMEYEARS# OF ADSREEL #
American Gas Machine Co. 1927-30 20 183
Allen 1919-31 33 183
Boss 1919-53 10 183
Caloric 1946-68 92 183
Coleman 1930-58 38 183
Detroit 1918-54 14 183
Estate 1918-55 116 183
Florence 1916-53 138 183
Frigidaire (General Motors) 1916-67 173 183
Garland 1921-51 36 183
General Electric 1929-69 213 183
General Motors - See Frigidaire
Gibson 1945-62 26 183
Glenwood Ranges 1918-38 12 183
Grand 1947-48 9 183
Hotpoint 1918-58 175 183
1959-69 46 184
Kalamazoo 1905-50 47 184
Kelvinator 1941-64 37 184
Kerogas 1919-47 43 184
Kitchen Kook 1930-48 10 184
L & H 1927-50 40 184
Magic Chef 1929-67 259 184
Majestic 1904-62 8 184
Maytag 1946-51 12 184
Miscellaneous 1885-1969 624 184
1922-51 4 216
Monarch 1946-54 27 184
Nesco 1921-45 32 184
Perfection 1909-53 156 184
Presteline 1946-49 22 184
Red Star 1919-26 69 184
Roper 1928-67 51 184
Sanico 1919-24 36 184
Sunbeam 1921-25 36 184
Tappan 1922-66 190 184
Universal 1919-61 143 184
Westinghouse 1919-65 85 184
Windsor 1929 3 184

Strawberries

BRAND NAMEYEARS# OF ADSREEL #
1924-65 19 184

Straws

BRAND NAMEYEARS# OF ADSREEL #
1919-57 112 184

Street Cars

BRAND NAMEYEARS# OF ADSREEL #
1920-40 25 184

Streetcar Advertising - See Advertising Streetcar-Subway


Stretchers

BRAND NAMEYEARS# OF ADSREEL #
1946-48 13 184

Subscriptions

BRAND NAMEYEARS# OF ADSREEL #
1922-32 3 216

Subway Advertising - See Advertising Streetcar-Subway


Sugar and Sugar Substitutes

BRAND NAMEYEARS# OF ADSREEL #
Adolph's 1959-64 19 184
C & H 1930-66 141 184
Domino 1903-69 195 184
G W 1927-69 116 184
Holly 1956-67 44 184
Miscellaneous 1919-70 307 184
Spreckles 1956-69 26 184
Sucaryl 1954-69 174 184
1955 1 216
Sugar Info Inc. 1954-69 195 184
Sugarine 1953-63 26 184
Sweet 10 1955-66 37 184

Sun City

BRAND NAMEYEARS# OF ADSREEL #
1963 1 216

Sunlamps

BRAND NAMEYEARS# OF ADSREEL #
1928 1 184

Suntan Lotions - See Ointments and Suntan Lotions


Supporters Health

BRAND NAMEYEARS# OF ADSREEL #
1922-65 215 184

Suppositories

BRAND NAMEYEARS# OF ADSREEL #
1932-65 40 184

Surgical Supplies

BRAND NAMEYEARS# OF ADSREEL #
Bauer & Black 1918-69 246 184
Coets 1953-64 12 184
Gauztex 1939-56 85 184
Johnson & Johnson 1917-69 858 185
Miscellaneous 1919-69 93 185
New Skin 1911-36 66 185
Q-Tips 1934-65 68 185

Suspenders

BRAND NAMEYEARS# OF ADSREEL #
1895-1936 184 185

Sweaters and Jackets

BRAND NAMEYEARS# OF ADSREEL #
Brentwood 1941-50 11 185
Catalina 1947-69 31 185
Frostman 1951 2 185
Garland 1953-61 2 185
Hanes 1947 2 185
Helen Harper 1953-66 22 185
Jantzen 1925-69 89 185
McGregor 1945-69 115 185
Miscellaneous 1888-1969 921 185
Pandora 1953-68 18 185
Pendleton 1950-69 35 185
Puritan 1926-69 48 185
Revere 1947-55 6 185
Rice Stix 1950-51 13 185
White Stag 1947-64 13 185
Woolmaster 1946-53 16 185

Sweepers

BRAND NAMEYEARS# OF ADSREEL #
Airway 1919-53 38 185
Apex 1941-56 25 185
Arco-Wand 1917-20 7 185
Banish Dust & Dirt 1922 6 185
Bissell 1890-1969 191 185
Eureka 1919-69 304 185
General Electric 1928-69 122 185
Graybar 1926-32 5 185
Hamilton Beach 1920-61 39 185
Hoover 1918-69 599 185
Miscellaneous 1908-42 117 185
1945-69 481 186
Ohio Tuec 1919-24 31 186
Premier 1919-48 173 186
Rotarex 1919-24 25 186
Royal 1919-69 146 186
Torrington 1916-23 31 186
Universal 1929-58 43 186
Vacuette 1919-26 32 186
Westinghouse 1931-65 31 186
See also Vacuum Cleaners

Swimming Pools

BRAND NAMEYEARS# OF ADSREEL #
1957-69 133 186

Switzerland

BRAND NAMEYEARS# OF ADSREEL #
1938-69 53 186

Syrup

BRAND NAMEYEARS# OF ADSREEL #
Anheuser Busch 1934-69 67 186
Karo 1919-69 374 186
Log Cabin 1919-69 214 186
Miscellaneous 1904-69 405 186
Mrs. Butterworth 1961-69 19 186
Vermont Maid 1930-68 191 186