Communications Library

Subject Areas

Key Resources

Special Collections

Related University Colleges and Departments

Info Services

Faculty Resources


Table of Contents Alerts Now Available!


R

Race Tracks

BRAND NAMEYEARS# OF ADSREEL #
Aqueduct 1962 1 216

Racing

BRAND NAMEYEARS# OF ADSREEL #
1947-70 46 139

Radar

BRAND NAMEYEARS# OF ADSREEL #
1946-64 77 139

Radiators Automobile

BRAND NAMEYEARS# OF ADSREEL #
1907-61 43 139

Radiators Automobile--Antifreeze

BRAND NAMEYEARS# OF ADSREEL #
1918-69 1026 139

Radiators Automobile--Caps

BRAND NAMEYEARS# OF ADSREEL #
1923-29 30 139

Radiators Automobile--Cleaners

BRAND NAMEYEARS# OF ADSREEL #
1929-65 239 139

Radiators Automobile--Hoses

BRAND NAMEYEARS# OF ADSREEL #
1934 2 139

Radiators Automobile--Repairs

BRAND NAMEYEARS# OF ADSREEL #
1918-57 161 139

Radiators Automobile--Winter

BRAND NAMEYEARS# OF ADSREEL #
Fronts 1918-48 128 139

Radiators Heat

BRAND NAMEYEARS# OF ADSREEL #
1894-1959 180 139

Radiators Heat--Accessories

BRAND NAMEYEARS# OF ADSREEL #
1918-29 10 140

Radio and Phonograph Accessories

BRAND NAMEYEARS# OF ADSREEL #
1919-63 86 145

Radio and Phonograph Aerial

BRAND NAMEYEARS# OF ADSREEL #
Apparatus 1925-69 131 145

Radio and Phonograph Battery

BRAND NAMEYEARS# OF ADSREEL #
Eliminators 1924-26 17 145

Radio and Phonograph Cabinets

BRAND NAMEYEARS# OF ADSREEL #
Tables Etc. 1925-29 45 145

Radio and Phonograph Condensers

BRAND NAMEYEARS# OF ADSREEL #
1929-58 8 145

Radio and Phonograph Headsets

BRAND NAMEYEARS# OF ADSREEL #
1922-25 45 145

Radio and Phonograph Loud Speakers

BRAND NAMEYEARS# OF ADSREEL #
1922-31 110 145

Radio and Phonograph Panels

BRAND NAMEYEARS# OF ADSREEL #
1923-25 17 145

Radio and Phonograph Parts

BRAND NAMEYEARS# OF ADSREEL #
1922-69 165 145

Radio and Phonograph Tubes

BRAND NAMEYEARS# OF ADSREEL #
Cunningham 1924-34 45 145
De Forest Audions 1928-29 10 145
Emerson 1945 1 216
Eveready 1929-30 11 145
Ken-Rad 1928-54 15 145
Miscellaneous 1922-69 87 145
Raytheon 1927-64 23 145
RCA 1923-63 151 145
Sylvania 1931-69 121 140
Unite 1925-32 85 140

Radio and Television Networks

BRAND NAMEYEARS# OF ADSREEL #
ABC 1943-70 225 140
CBS 1940-70 470 140
(includes 2 folders) Miscellaneous 1939-62- ads; 216 NBC 1934-58 158 140 1959-69 166 141 RKO 1955-69 164 141 Storer Broadcasting Co. 1959-69 36 141 Westinghouse Broadcasting Co. 1943-69 138 141

Radio and Television Stations

BRAND NAMEYEARS# OF ADSREEL #
KMOX 1947-69 149 140
KSD 1952-69 147 140
KTRK 1957-63 15 140
KTVI 1956-69 76 140
KWK 1954-69 58 140
KXOK 1958-67 27 140
Miscellaneous 1933-69 653 141
WJR 1942-66 44 141
WLW 1953-65 13 141

Radio Schools - See Schools Radio


Radiograms

BRAND NAMEYEARS# OF ADSREEL #
1918-25 15 141

Radios Radio-Phonographs and

BRAND NAMEYEARS# OF ADSREEL #
Television Admiral 1940-69 693 141 Aeolian-Vocalion 1916-21 25 141 Amrad 1922-30 27 141 Arvin 1933-69 254 141 Atwater-Kent 1923-36 125 141 Belmont 1943-45 10 141 Bendix 1944-60 94 141 Better Sound Reproduction - See BSR Bosch 1926-36 30 141 Brunswick 1918-30 101 141 BSR (Better Sound Reproduction) 1960-64 11 141 Capehart/Farnsworth 1939-55 191 141 Columbia 1900-65 135 141 Crosley 1923-56 255 141 Delco - See General Motors Delco Du Mont 1945-64 100 141 Edison 1893-1927 66 141 Emerson 1937-69 251 141 Eveready 1928 3 141 Fada 1924-33 14 141 Farnsworth - See Capehart Federal 1923-27 27 141 Fisher 1950-70 66 141 Freed-Eisemann 1924-46 27 141 Garrard 1958-65 4 142 General Electric 1930-69 1054 142 General Motors Delco 1930-60 83 142 Kennedy 1924-25 5 142 Kolster 1925-31 19 142 Magnavox 1922-69 1183 142 Majestic 1925-57 69 142 Miscellaneous 1899-1969 1670 142 1965-69 251 143 Motorola 1940-69 747 143 Music Master 1923-25 24 143 Panasonic 1961-69 87 143 Path‚ 1919-20 24 143 Philco 1928-69 1103 143 Radiola - See RCA Radiola RCA Radiola 1922-51 275 143 RCA Victor 1903-59 501 143 1926-69 1009 144 Sentinel 1929-54 36 144 Sonora 1916-47 52 144 Sony 1959-69 148 144 Sparton 1926-56 147 144 Stewart-Warner 1925-55 192 144 Stromberg 1924-61 408 144 Sylvania 1951-69 246 144 Thermiodyne 1924-25 11 144 Victor - See RCA Victor Vocalion - See Aeolian-Vocalion Voice of Music 1950-69 47 144 Webcor 1952-58 113 144 Westinghouse 1930-69 196 144 Wurlitzer 1920-58 25 145 Zenith 1923-69 746 145

Radium

BRAND NAMEYEARS# OF ADSREEL #
1919-22 20 145

Railroads

BRAND NAMEYEARS# OF ADSREEL #
Alton 1901-47 88 145
Assn of American Railroads 1936-69 604 145
Assn of Railway Executives 1919-47 11 145
Baltimore & Ohio 1922-69 548 145
Burlington 1895-1969 584 145
Canadian National 1922-69 486 146
(includes 1 leaflet) Canadian Pacific 1901-69 395 146 Chesapeake & Ohio 1932-69 417 146 Chicago & Eastern Illinois 1920-64 55 146 Chicago & Northwestern 1883-1968 100 146 Cotton Belt 1920-68 50 146 Erie 1890-1957 255 146 Frisco 1920-69 274 146 Great Northern 1907-69 846 146 Illinois Central 1894-1969 609 146 Louisville & Nashville 1920-69 349 146 Milwaukee 1904-69 1358 146 Miscellaneous 1876-1958 465 146 1920-70 1237 147 1935-51 4 216 Missouri Kansas & Texas 1920-53 83 147 Missouri Pacific 1910-69 1529 147 (includes 123 proofs) New Haven 1934-64 83 147 New York Central 1893-1967 670 147 Norfolk & Western 1942-69 432 147 Northern Pacific 1884-1970 534 147 Pennsylvania 1881-1969 435 148 Pullman 1916-68 730 148 Rock Island 1888-1971 500 148 Santa Fe 1928-70 1365 148 Seaboard 1898-1970 375 148 Southern 1912-69 560 148 Southern Pacific 1888-1970 505 148 Union Pacific 1903-69 1521 148 1870-1929 62 149

Railway Cars

BRAND NAMEYEARS# OF ADSREEL #
1918-71 306 149

Raincoats

BRAND NAMEYEARS# OF ADSREEL #
Alligator 1930-68 438 149
Baracuta 1953-64 16 149
Burberry 1952-74 37 149
London Fog 1956-70 99 149
Macintosh 1952-66 23 149
Miscellaneous 1870-1969 380 149
Rainfair 1943-69 76 149
See also Clothing

Raisins

BRAND NAMEYEARS# OF ADSREEL #
Miscellaneous 1915-69 159 149
Sunmaid 1915-69 307 149

Ranges - See Stoves


Rat Poison

BRAND NAMEYEARS# OF ADSREEL #
1916-65 149 149

Rayon - See Silk Satin Rayon


Razor Strops and Sharpeners

BRAND NAMEYEARS# OF ADSREEL #
Auto-Strop - See Valet Auto-Strop Kriss Kross 1922-29 33 149 Miscellaneous 1898-1933 51 149 Twin Plex 1919-47 106 149 See also Sharpening Stones and Sharpeners

Razors

BRAND NAMEYEARS# OF ADSREEL #
Berkeley 1942-47 18 149
Christy 1930-48 44 149
Durham Duplex 1910-51 169 149
Enders 1920-50 75 149
Eveready 1905-54 108 149
Gem 1901-61 271 149
1950-61 80 150
Genco 1918-20 25 150
Gillette 1922-31 34 149
1905-69 645 150
Marlin 1938-52 87 150
Miscellaneous 1887-1969 399 150
Norelco 1950-69 309 150
Pal 1942-63 263 150
Probak 1929-33 52 150
Remington Rand 1937-69 486 150
Rolls 1929-58 162 150
Ronson 1954-69 96 150
Schick 1927-69 785 150
Star 1904-53 89 150
Sunbeam 1937-69 219 150
Valet Auto-Strop 1909-48 206 150
Wilkinson 1964-65 4 150

Real Estate

BRAND NAMEYEARS# OF ADSREEL #
1891-1958 72 150
1959-70 519 151

Receptacles

BRAND NAMEYEARS# OF ADSREEL #
1903-65 138 151

Recorders - See Tape Recorders


Records

BRAND NAMEYEARS# OF ADSREEL #
Capitol 1945-69 170 151
Columbia 1914-69 445 151
Miscellaneous 1909-69 490 151
1966-70 165 152
RCA Victor 1915-69 526 152
Victor 1942 1 216

Recreational Areas - See Amusements and Recreational Areas


Reducing Aids

BRAND NAMEYEARS# OF ADSREEL #
Ayds 1948-69 162 152
Exercycle 1940-69 66 152
Miscellaneous 1909-69 445 152
1922-53 2 216
Regimen Tablets 1957-61 16 152
Relax-a-Cizor 1955-67 57 152
Silhouette 1958-59 11 152
Slenderella 1955-60 41 152
Stauffer's 1949-61 114 152

Reflective Sheeting

BRAND NAMEYEARS# OF ADSREEL #
1948-65 33 152

Refrigerants

BRAND NAMEYEARS# OF ADSREEL #
1929-64 18 152

Refrigerating Machines - See Refrigerators and Refrigerating

Machines


Refrigerator Accessories

BRAND NAMEYEARS# OF ADSREEL #
1927-65 146 152

Refrigerators and Refrigerating

BRAND NAMEYEARS# OF ADSREEL #
Machines Absopure 1926 12 152 Admiral 1944-69 196 152 Airtite 1919-26 24 152 Alaska 1920-30 37 152 Amana 1946-69 128 152 Anheuser Busch 1935-60 25 152 Baker 1924-27 24 152 Bohn 1904-32 58 153 Cold Spot 1931-64 14 153 Coldak 1926 12 153 Coolerator 1922-54 106 153 Copeland 1926-37 72 153 Crosley 1932-56 214 153 Deepfreeze 1940-55 110 153 Electric Refrigerator Bureau 1931-32 17 153 Electrolux 1927-36 118 153 Fairbanks-Morse 1935-37 13 153 Frigidaire 1919-69 1199 153 Frostair 1945-48 9 153 General Electric 1926-47 412 153 1948-69 399 154 Gibson 1924-69 140 154 Grunow 1933-37 17 154 Harder Freez 1946-53 20 154 Herrick 1919-29 48 154 Holmes 1928-29 22 154 Hotpoint 1935-69 153 154 Hussman 1922-69 74 154 Ice Maid 1926-27 9 154 Ice-O-Matic 1929-30 2 154 International Harvester 1946-55 55 154 Isko 1919-24 11 154 Jewett 1921-26 11 154 Kelvinator 1923-68 561 154 Leonard 1918-53 106 154 Lipman 1922-28 59 154 Liquid Carbonic 1926-27 22 154 Majestic 1931-33 10 155 McCray 1909-69 126 155 Miscellaneous 1920-55 18 216 Miscellaneous--Commercial 1922-69 353 155 Miscellaneous--Household 1888-1970 406 155 Nizer Cabinets 1924-28 38 155 Norge 1925-66 239 155 Philco 1939-69 295 155 Savage 1926-60 22 155 Seeger 1919-29 75 155 Servel 1925-28 92 155 1930-55 342 156 Stewart Warner 1934-41 12 156 Westinghouse 1930-67 243 156 York 1922-26 23 156 (Includes booklets)

Religion

BRAND NAMEYEARS# OF ADSREEL #
1919-28 17 156

Relishes - See Pickles and Relishes


Reproducing Pianos - See Pianos Reproducing


Resorts

BRAND NAMEYEARS# OF ADSREEL #
1902-37 136 156

Restaurant Equipment

BRAND NAMEYEARS# OF ADSREEL #
1919-20 7 156

Restaurants

BRAND NAMEYEARS# OF ADSREEL #
1919-69 884 156
1955 1 216

Retail Hardware Stores - See Hardware Stores Retail


Rhode Island

BRAND NAMEYEARS# OF ADSREEL #
1938-69 45 156

Ribbons

BRAND NAMEYEARS# OF ADSREEL #
1919-21 5 156

Rice

BRAND NAMEYEARS# OF ADSREEL #
Minute Rice 1949-58 84 156
Miscellaneous 1900-34 47 156

Road Machinery - See Machinery Road


Robes

BRAND NAMEYEARS# OF ADSREEL #
Miscellaneous 1895-1947 123 156
Rice Stix 1946 1 156

Rockets - See Guided Missiles Rockets and Component Parts


Roofing

BRAND NAMEYEARS# OF ADSREEL #
Alcoa 1946-48 12 156
Barrett 1904-56 245 156
Beaver Brothers 1920-26 23 156
Bird 1919-63 121 156
Carey 1910-63 88 156
Certain Teed 1915-43 80 156
Genasco 1910-39 25 156
Johns-Manville 1911-29 74 156
Miscellaneous 1907-41 79 156
Richardson 1923-27 58 156
Ruberoid 1919-23 20 156
Rutland 1926-48 68 156
Stormtight 1917-47 28 156
Texaco 1921 3 156
Tropical 1927-28 2 156

Rope

BRAND NAMEYEARS# OF ADSREEL #
1918-28 73 157

Rouge

BRAND NAMEYEARS# OF ADSREEL #
1918-59 40 157

Rubber

BRAND NAMEYEARS# OF ADSREEL #
Aschushnet 1941-44 13 157
Goodrich 1917-58 518 157
Goodyear 1927-58 417 157
Hewitt Corp. 1942-55 54 157
Miscellaneous 1907-58 420 157
U.S. Rubber 1919-58 319 157
Young Rubber Corp. 1942-46 10 157

Rubber Footwear

BRAND NAMEYEARS# OF ADSREEL #
1908-58 953 157

Rubber Goods

BRAND NAMEYEARS# OF ADSREEL #
1916-46 49 157

Rug Accessories

BRAND NAMEYEARS# OF ADSREEL #
1924-37 31 157

Rugs and Carpets

BRAND NAMEYEARS# OF ADSREEL #
Alexander Smith 1931-58 186 157
Artloom 1950-54 17 157
Bigelow 1930-57 332 158
Carpet Institute 1955-57 28 157
Deltox 1949-57 31 157
Glamorug 1948-50 13 157
Gulistan 1931-58 123 158
James Lees & Sons 1946-58 244 158
Klearflax 1948-51 7 158
Lees - See James Lees & Sons Miscellaneous 1888-1969 603 158 1922-69 2 216 Mohawk 1931-56 55 158 Sanford 1952-57 12 158 Smith - See Alexander Smith Tumbletwist 1947-49 13 158 Whittal 1948-56 11 158

Russia

BRAND NAMEYEARS# OF ADSREEL #
1961-65 9 158

Rust Proofing

BRAND NAMEYEARS# OF ADSREEL #
Rust Proof Co. 1954 1 216