Communications Library

10 Step How-To for Searching Online Databases

Key Resources

Special Collections

Related University Colleges and Departments

Info Services

Faculty Resources


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Advertising Resources

Audience Analysis Resources

Remember to bring your I-Card when requesting these resources!

1. Advertising Rates and Data: (sources are located behind the library's reference desk)

SRDS TV & Cable Advertising Source

SRDS Radio Advertising Source

SRDS Newspaper Advertising Source

SRDS Consumer Magazine Advertising Source

SRDS Out of Home Advertising Source (available online) 

SRDS Interactive Advertising Source (available online)

Marketer's Guide to Media

Thumbnail Media Planner

2. Demographic Information


SRDS Local Market Audience Analyst (available online, requires Internet Explorer)

New Strategist Books (available on the Advertising Bookcase)

MRI / Mediamark (available online)

Mintel (available online)

3. Company/Product Information: (sources available via the Library website)

OneSource

Advertising Age

Wall Street Journal

Lexis/Nexis

ABI/Inform

Mintel