Communications Library

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Advertising Resources

Audience Analysis Resources

Remember to bring your I-Card when requesting these resources!

1. Advertising Rates and Data: (sources are located behind the library's reference desk)

SRDS TV & Cable Media

SRDS Radio Media

SRDS Newspaper Media

SRDS Consumer Magazine Media

SRDS Out of Home Media (available online) 

SRDS Digital Websites (available online)

Marketer's Guide to Media

Thumbnail Media Planner

2. Demographic Information

SRDS Local Market Audience Analyst (available online, requires Internet Explorer)

New Strategist Books (available on the Advertising Bookcase)

MRI / Mediamark (available online)

Mintel (available online)

3. Company/Product Information: (sources available via the Library website)


Advertising Age

Wall Street Journal

Lexis Nexis