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September 20, 2007

Sinking or Swimming: NY Times Select Removes Fee Barrier

Yesterday, the New York Times suspended its "Times Select" fee-paid service, choosing instead to make everything, including its archives, free to all readers. See http://www.nytimes.com/marketing/ts/ for more information.

This is a significant event in the evolution of online newspapers and newspaper services. Could it be a harbinger of things to come? Last night, NPR's "All Things Considered" ran a story on the Times' change of heart (http://www.npr.org/templates/story/story.php?storyId=14537587) in which it focused on the Times' (and others') new ad-based revenue models that are being used instead of the traditional subscription/ad models. The story also reported that Rupert Murdoch is considering a similar open access model for the Wall Street journal after he takes over its ownership.

Posted by P. Kaufman at September 20, 2007 8:24 AM