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September 11, 2006

Authors Strike Deals to Squeeze in a Few Brand Names

Marketers have discovered a novel way to get their word out: embedding products in books.

The latest example is Cathy's Book, a novel due out Oct. 2 about a teen determined to find out why her boyfriend dumps her, then mysteriously disappears.

Procter & Gamble wrote a deal with the authors to include products such as Cover Girl's "Shimmering Onyx" eye shadow and "Metallic Rose" lipstick in exchange for promoting the book on P&G's teen website BeingGirl.com.

Read more about this blurring of the lines between advertising and book publishing in USA Today, 9/10/06

Posted by P. Kaufman at September 11, 2006 10:31 AM