Marketers have discovered a novel way to get their word out: embedding products in books.
The latest example is Cathy's Book, a novel due out Oct. 2 about a teen determined to find out why her boyfriend dumps her, then mysteriously disappears.
Procter & Gamble wrote a deal with the authors to include products such as Cover Girl's "Shimmering Onyx" eye shadow and "Metallic Rose" lipstick in exchange for promoting the book on P&G's teen website BeingGirl.com.
Read more about this blurring of the lines between advertising and book publishing in USA Today, 9/10/06
Posted by P. Kaufman at September 11, 2006 10:31 AM