Issues in Scholarly Communication is a newsletter produced by Paula Kaufman, University Librarian and Dean of Libraries, for the Illinois community. Entries from 2001-2005 newsletter are available.
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Starbucks has a captive—and addicted—audience, ideal for promoting and marketing music and movies, as it has in the past with Ray Charles’ Genius Loves Company album in 2004 and the recently-opened movie Akeelah and the Bee. Now, in an agreement with William Morris Agency, the Seattle-based coffee superpower hopes to expand into marketing books in its stores as well. William Morris will work with Starbucks to suggest film, music and book projects to promote and market in Starbucks locations. Read more at The Book Standard 5/1/06
Posted by P. Kaufman at May 2, 2006 4:47 PM
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