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Knock-offs of "The Da Vinci Code," made-up memoirs and accounts of life with ornery pets are selling tens of thousands of hardcover copies a week. But publishers say there is no harder sell in the world of books these days than literary fiction. Even critically acclaimed literary novels often have a short shelf life in hardcover, with one-half to three-quarters of the books shipped to stores often being returned to the publisher, unsold. That has a growing number of publishing companies, from smaller houses like Grove/Atlantic to giants like Random House, adopting a different business model, offering books by lesser-known authors only as "paperback originals," forgoing the higher profits afforded by publishing a book in hardcover for a chance at attracting more buyers and a more sustained shelf life. New York Times 3/22/06
Posted by P. Kaufman at March 22, 2006 3:45 PM