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January 18, 2006

Bertelsmann Eyes Google Killer

A proposed European search engine that supporters are hoping will be a “Google killer” may soon gain the backing of German media giant Bertelsmann. Quaero, which means “I search” in Latin, is being billed as the “Airbus of the Internet,” as European leaders look to provide an alternative to U.S. domination of search with Google, Yahoo, and MSN. Participants in the project, announced last year, already include corporate biggies and startups like Thomson, France Télécom, Deutsche Telekom, Thales, Bertin Technologies, Exalead, and Vecsys. A report in the Financial Times on Monday said Bertelsmann might also join the effort.French president Jacques Chirac announced Quaero’s launch during the French-German ministerial conference in Reims, France in April 2005. The companies are expected to present the project to France’s brand new Agency of Industrial Innovation (Agence de l'Innovation Industrielle) during the second half of January. Red Herring 1/18/06 http://www.redherring.com/Article.aspx?a=15343&hed=Bertelsmann+Eyes+Google+Killer

Posted by P. Kaufman at January 18, 2006 8:59 AM