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August 24, 2005

Nearly One in Three Web Users Visit Newspaper Sites - Report

Online newspaper readership continued to climb in the second quarter of 2005, reaching a peak audience of 43.7 million unique visitors during the month of May, representing nearly 30 percent of all adults online in that period – the highest monthly total in 18 months of tracking. For the second quarter, the audience of online newspapers represented a reach of nearly 29 percent, an increase of 0.15 percent over the previous quarter and a 2 percent rise over the same quarter in 2004, according to a Nielsen//NetRatings report for NAA. Compared with May, page views per person were up, averaging more than 40 for the quarter, the average monthly time spent per person averaged greater than 37 minutes. For comparison’s sake, “current events and global news” from NetRatings’ “News and Information” category averaged more than an 79 minutes and 14 visits per person. Such news consumption fell behind only online gaming, stock trading and e-mail as the most engaging activity for Internet users. The Digital Edge, August 2005. http://www.digitaledge.org/digArtPage.cfm?AID=7141

Posted by P. Kaufman at August 24, 2005 10:27 AM