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August 2, 2005

Amazon no Longer the Role Model for e-commerce Design

According to a recent issue of AlertBox, a biweekly e-column by software engineer and consultant Jakob Nielson, who has been called the “guru of Web usability” by the New York Times, Amazon is still the world’s best
e-commerce site, but many of its strengths are unique to its status and would not carry over to sites that emulate its design. What’s bad about Amazon.com?
• Cluttered pages
• Internet-wide search feature
• Advertising on product pages
• Lousy user interface for specialized product categories
• Lack of integration with its international sites
• Co-branding

OCLC ABSTRACTS - August 1, 2005 (Vol. 8, Issue 31) http://www.useit.com/alertbox/20050725.html

Posted by P. Kaufman at August 2, 2005 7:11 AM