January 26, 2007

Pew Survey: Gen X Future Aspirations

PewReport1.gif

Probably not too different from Yuppies or mid-Baby Boomer's.

From Pew Report Daily Numbers page.

Posted by Becky at 1:26 PM

October 19, 2006

Second Life (Web 2.0)

Today's NYT features an article about Second Life and how companies are marketing and selling their products via Second Life (paragraphs snipped are not at the beginning of the article):

A Virtual World but With Real Money

This parallel universe, an online service called Second Life that allows computer users to create a new and improved digital version of themselves, began in 1999 as a kind of online video game.

But now, the budding fake world is not only attracting a lot more people, it is taking on a real world twist: big business interests are intruding on digital utopia. The Second Life online service is fast becoming a three-dimensional test bed for corporate marketers, including Sony BMG Music Entertainment, Sun Microsystems, Nissan, Adidas/Reebok, Toyota and Starwood Hotels.

LINK (registration req'd)

The article mentions that Linden Labs, the operator of Second Life, has leased nearly comparable to 95 square miles, on the site. Also, there is some Congressmen who wonder if it should be taxed or not.

Posted by Becky at 10:21 AM

October 9, 2006

Google to Purchase You Tube for $1.65 B

From the NYT:

Google Inc. agreed to buy YouTube Inc. for $1.65 billion Monday. The price makes YouTube, a still-unprofitable startup, by far the most expensive purchase made by Google during its eight-year history.

LINK

Wonder how the Harvard Business School folks will write this up on intangible financial valuation cases. Should be interesting.

And what will it mean for bloggers who place free videos on Google and You Tube. Will there be pricing later since bloggers do not own the content when they put their videos on You Tube? Google has begun to charge for views of certain talk shows beyond the same day. Example: Charlie Rose Show.

Posted by Becky at 3:46 PM

August 3, 2006

Foster's Beer Discontinues TV Ads in the U.S.

The Wall Street Journal reports that Foster's Beer has decided to quit advertising on TV and will use their ad dollars for Internet. They are hoping to reach more younger males by this marketing strategy change.

BEL staffers noticed that Google stock went up. But it also may have gone up due to a new pact with XM Radio.

LINK to article (must have UIUC net id and password)

Posted by Becky at 12:05 PM

June 29, 2006

Gnomedex Conference

Gnomedex 6.0, a blogger's high tech convention, starts tomorrow. Instead of having lots of panels of various experts, they are holding many sessions related to social networking, social marketing, and of course, the tools.

John R. Edwards, the Director of the Center for Poverty, Work, and Opportunity at UNC-Chapel Hill, and senior advisor for the Fortress Investment Group, is the keynote speaker on Friday. As part of his work in discussing poverty and other related issues, many of them related to legislation as he was a vice-presidential candidate in 2004, he has used podcasting, blogs, GCasts (audio blog) and vblogs in soliciting questions and opinions.

The conference arranger, Chris Pirillo of Lockergnome, was mentioned last week about a tool he created called gada.be. The tool changed its name yesterday to tagjag.


Posted by Becky at 11:06 AM

June 20, 2006

Ipods Are Favored Over Suds

Yesterday Stephen's Lighthouse (a blog by a forward thinking librarian and executive) posted an article from the USA Today about the use of Ipods by college students:

Only once in the past decade of the biannual survey, in 1997, was beer bumped from the top spot — by the Internet, says Student Monitor's Eric Weil. The Ridgewood, N.J., research firm surveyed a representative group of 600 students.

Among the findings:

• iPods were the No. 1 "in" thing on campuses; 73% of students mentioned it. iPods were even more popular with Hispanic students (77%) and women (76%).

• Drinking beer tied with the college networking site Facebook.com (71%).

• Nos. 4 to 10 were drinking other alcohol (67%), text messaging (66%), downloading music (66%), going to clubs (65%), instant messaging (63%), working out (62%) and coffee (60%).

Read the rest here.

Posted by Becky at 10:56 AM

May 17, 2006

Business of Green

From today's NYT:

CHICAGO

IN many ways, this city's current fortunes are all about mulch. It's everywhere. Bark mulch is spread in neat circles around the city's trees; roughly 30,000 new trees are planted annually. Darker leaf mulch fills planters along State, Dearborn, Michigan and the other major thoroughfares now blooming in spring colors.

Mulch adorns 70 miles of green medians that have been sown over the last decade with native flowers, grasses and bushes. It's spread on the gardens and open spaces now required by the city to accompany new homes, stores and office buildings. And it sits on many of the energy-saving green roofs of 200 buildings.

But even more than its soil-enriching, moisture-conserving utility, mulch is an organic metaphor , tying together the various pieces of Chicago's novel development strategy, praised by the Sierra Club and the Chamber of Commerce alike. By wrapping its arms and famous big shoulders around its Latin motto — Urbs in Horto (City in a Garden) — Chicago has become a global model for how a metropolis can pursue environmental goals to achieve economic success.

LINK to article (registration req'd)

Entire special section on the Business Of Green, click here.

Posted by Becky at 3:20 PM

May 8, 2006

Less Than One in Five Business Leaders Admit to Understanding Consumer Needs

From the CRM Today Newsletter:

An IBM survey of over 700 consumers and business leaders in North America and Europe has revealed consumers think companies are increasingly acting without understanding them -- and some companies admit this. Of more than 100 business leaders questioned, 79 percent admitted to taking significant marketing and promotional actions without clearly understanding consumer expectations.

For example, less than half of retail banking consumers surveyed had experiences that exceeded their expectations. Banking consumers surveyed stated higher-order emotive characteristics such as "dignity" and "empathy" as top preferences. Characteristics such as "friendly" and "informed" are less important.

However, only 17 percent of business leaders as a whole said that they consider emotional factors at all when making consumer-related decisions. These survey results suggest that in-depth consumer understanding and proactive management of key interactions represent a significant opportunity for differentiation in today's fiercely competitive and price-driven marketplaces.

The IBM Global Business Services Consumer Experience Survey found 74 percent of business leaders surveyed act on an operational basis, e.g. "what can be made faster or more efficient," rather than focusing on an in-depth understanding of what the consumer may value most. Also, companies continue to put inspirational and emotional brand messages into the market, but often fail to deliver on emotional promises when they interact with consumers.

Read the rest here.

This happens in the nonprofit too.

Posted by Becky at 12:27 PM

April 26, 2006

New Reference Source: Profiles of Illinois

Profiles of Illinois : Hhistory, statistics, demographics for all 1,427 populated places in Illinois is one of our latest editions to BEL. Arranged alphabetically by county, many smaller communities as well as larger ones ( such as Champaign-Urbana) have the following information in their entries:

Population and percentages by race, gender marital status, ethnicity
Economic growth,: housing, construction, occupation and income per capita
Taxes
Education, including enrollments
Transportation methods
Health

Great for business planning! Try it.

Forrest green cover with a crocus..easy to find in our Reference collection by call number 304.609773 P943

Posted by Becky at 3:10 PM

New Reference Source: Profiles of Illinois

Profiles of Illinois : Hhistory, statistics, demographics for all 1,427 populated places in Illinois is one of our latest editions to BEL. Arranged alphabetically by county, many smaller communities as well as larger ones ( such as Champaign-Urbana) have the following information in their entries:

Population and percentages by race, gender marital status, ethnicity
Economic growth,: housing, construction, occupation and income per capita
Taxes
Education, including enrollments
Transportation methods
Health

Great for business planning! Try it.

Forrest green cover with a crocus..easy to find in our Reference collection by call number 304.609773 P943

Posted by Becky at 3:10 PM

March 28, 2006

Strategic Social Marketing for Nonprofits

From Marketingprofs.com:

by Nedra Kline Weinreich
March 21, 2006
If you run a nonprofit, you know that marketing is essential to your mission. To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more than just bringing in donations. By using social marketing methods, you can boost the effectiveness of programs and activities that are the reason your organization exists in the first place—to make a difference.

Social marketing uses the same tools and techniques of commercial marketing, but its purpose is to bring about positive health and social change. Rather than focusing on sales or funds raised as the ultimate outcome, social marketing's bottom line is behavior change.

Read the rest here.

Interesting web site. Hat-tip to Jill Stover at VCU.

Posted by Becky at 4:06 PM

February 24, 2006

Market Research Publisher VNU May Be Acquired

From today's WSJ:

A group of seven private-equity firms is poised to submit a firm bid to acquire VNU NV for about 7.2 billion euros ($8.6 billion), beginning a tug-of-war over the Dutch publisher and market-research giant as the company's board weighs whether to recommend the buyout even though VNU's biggest shareholders say the bid is too low.

It isn't clear how VNU's board will react to the bid, as several of the company's biggest shareholders as well as Dutch institutional investors have said the company would be worth more if it were broken up and sold off in three pieces. VNU owns a range of media-related properties including the Nielsen Media Research television-ratings service, ACNielsen market research, the Hollywood Reporter and Billboard magazine.

Read the rest here (UIUC id and pw req'd)

Posted by Becky at 9:48 AM

October 26, 2005

Business News: So, How Many Calories are in that Quarter Pounder?

Mc Donald's announced a new nutrition labeling initiative at a news conference in a Chicago restaurant Tuesday.

According to the New York Times:

The nutrition labeling, which is intended to be even easier to read than the labels on packaged foods, will tell customers how many calories, grams of fat, protein, carbohydrates and sodium are in each product and will include a chart showing the percentage of the government's recommended daily intakes.

Such information is already available to consumers in brochures in McDonald's restaurants and on the company's Web site. But McDonald's executives said Tuesday that they had decided to make it more available and more accessible to customers. "This format makes it easier to understand and to read our nutrition information," said Cathy Kapica, global director of nutrition at McDonald's.

LINK to rest of article

Posted by Becky at 10:39 AM

October 24, 2005

Business News: Wal-Mart Looking to Cut Long-term Energy Costs

From the New York Times:

By MICHAEL BARBARO and FELICITY BARRINGER
Published: October 25, 2005

BENTONVILLE, Ark., Oct. 24 - Wal-Mart's chief executive is set to announce on Tuesday a set of sweeping, specific environmental goals to reduce energy use in its stores, double its trucks' fuel efficiency, minimize its use of packaging and pressure thousands of companies in its worldwide supply chain to follow its lead.

Embracing energy-conscious and environmentally conscious goals will help both the company's bottom line and its customers' needs, H. Lee Scott said in an interview Monday.

Mr. Scott's announcement signals that the nation's largest retailer is joining the nation's largest manufacturer, General Electric, in pursuing policies that set specific goals for environmental performance, while advertising those goals to shareholders and customers and the public as strategic business decisions.

LINK

Posted by Becky at 10:01 PM

October 12, 2005

Business News: Fast Company's 2005 Customers First Awards

Fast Company's Customer Champions:

Netflix
Panera Bread
Talbots
Cabela's
W Hotels
Intuit
Build-A-Bear
Craigslist
Travelocity
Kiehl's
Virgin Atlantic
Best Buy
USAA
Zappos
Whole Foods Market

Their criteria? To find them, FC turned to a panel of experts. As they wrote:
"Armed with their suggestions, we looked deeply into more than 30 names before deciding on 15 finalists. Our criteria? The originality of their practices, the number of times they were nominated, and the freshness of their stories (we love JetBlue, too, but were on the hunt for new names). Once again, we turned to ForeSee Results, a customer-satisfaction measurement firm, to help us administer an online survey. We asked respondents to rate our finalists in four key areas: overall satisfaction, customer service, whether they'd do business with the company again, and whether they'd recommend the brand to others."

Go here to read other articles in the latest issue.



Posted by Becky at 1:57 PM

October 5, 2005

Business News: Getting Your Health Care At Wal-Mart

From today's WSJ:

AMERICANS CAN increasingly get basic medical care in the same place they buy toothpaste and light bulbs.

In a development that has broad implications for the nation's primary-care system, a rising number of major pharmacy and retail chains -- including CVS Corp., Wal-Mart Stores Inc. and Target Corp. -- are opening in-store health clinics. They offer patients fast access to routine medical services such as strep-throat tests, sports physicals and flu shots. The clinics, which typically charge between $25 and $60 per visit, don't require an appointment and are open during pharmacy hours including evenings and weekends. To keep costs down, they are staffed by nurse practitioners, who can legally treat patients and write prescriptions in most states.

LINK to rest of article (UIUC Net ID & Password Required)

Posted by Becky at 9:45 AM

October 4, 2005

Business News: Best Buy tests sales of used video games

From today's Chicago Tribune:

Best Buy Co. has begun testing the sale of used video games in some stores in Illinois and California.

The Minneapolis-based electronics retailer declined to elaborate on where the test is being conducted or how many stores are involved.

LINK to rest of article (UIUC Net ID & Password Required)

Posted by Becky at 11:22 AM

September 8, 2005

Business News: Company Brand Rehab

From Knowledge@Wharton:

Martha Stewart, accounting firm KPMG, insurance broker Marsh & McLennan, and Merck, manufacturer of the troubled painkiller Vioxx, are among the most recent examples of companies that face the challenge of restoring damaged reputations. How best to do that?

LINK to rest of article

Posted by Becky at 11:05 AM