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October 19, 2006

Second Life (Web 2.0)

Today's NYT features an article about Second Life and how companies are marketing and selling their products via Second Life (paragraphs snipped are not at the beginning of the article):

A Virtual World but With Real Money

This parallel universe, an online service called Second Life that allows computer users to create a new and improved digital version of themselves, began in 1999 as a kind of online video game.

But now, the budding fake world is not only attracting a lot more people, it is taking on a real world twist: big business interests are intruding on digital utopia. The Second Life online service is fast becoming a three-dimensional test bed for corporate marketers, including Sony BMG Music Entertainment, Sun Microsystems, Nissan, Adidas/Reebok, Toyota and Starwood Hotels.

LINK (registration req'd)

The article mentions that Linden Labs, the operator of Second Life, has leased nearly comparable to 95 square miles, on the site. Also, there is some Congressmen who wonder if it should be taxed or not.

Posted by Becky at October 19, 2006 10:21 AM Posted to Business News | Marketing | Technology