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August 3, 2006

Foster's Beer Discontinues TV Ads in the U.S.

The Wall Street Journal reports that Foster's Beer has decided to quit advertising on TV and will use their ad dollars for Internet. They are hoping to reach more younger males by this marketing strategy change.

BEL staffers noticed that Google stock went up. But it also may have gone up due to a new pact with XM Radio.

LINK to article (must have UIUC net id and password)

Posted by Becky at August 3, 2006 12:05 PM Posted to Business News | International | Marketing | Technology