June 20, 2006
Ipods Are Favored Over Suds
Only once in the past decade of the biannual survey, in 1997, was beer bumped from the top spot — by the Internet, says Student Monitor's Eric Weil. The Ridgewood, N.J., research firm surveyed a representative group of 600 students.
Among the findings:
• iPods were the No. 1 "in" thing on campuses; 73% of students mentioned it. iPods were even more popular with Hispanic students (77%) and women (76%).
• Drinking beer tied with the college networking site Facebook.com (71%).
• Nos. 4 to 10 were drinking other alcohol (67%), text messaging (66%), downloading music (66%), going to clubs (65%), instant messaging (63%), working out (62%) and coffee (60%).
Read the rest here.