« Pardon the Lapse of Time | Main | Gada.be: New Metasearch Tool »

June 20, 2006

Ipods Are Favored Over Suds

Yesterday Stephen's Lighthouse (a blog by a forward thinking librarian and executive) posted an article from the USA Today about the use of Ipods by college students:

Only once in the past decade of the biannual survey, in 1997, was beer bumped from the top spot — by the Internet, says Student Monitor's Eric Weil. The Ridgewood, N.J., research firm surveyed a representative group of 600 students.

Among the findings:

• iPods were the No. 1 "in" thing on campuses; 73% of students mentioned it. iPods were even more popular with Hispanic students (77%) and women (76%).

• Drinking beer tied with the college networking site Facebook.com (71%).

• Nos. 4 to 10 were drinking other alcohol (67%), text messaging (66%), downloading music (66%), going to clubs (65%), instant messaging (63%), working out (62%) and coffee (60%).

Read the rest here.

Posted by Becky at June 20, 2006 10:56 AM Posted to Business News | Marketing | Technology