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February 24, 2006

Market Research Publisher VNU May Be Acquired

From today's WSJ:

A group of seven private-equity firms is poised to submit a firm bid to acquire VNU NV for about 7.2 billion euros ($8.6 billion), beginning a tug-of-war over the Dutch publisher and market-research giant as the company's board weighs whether to recommend the buyout even though VNU's biggest shareholders say the bid is too low.

It isn't clear how VNU's board will react to the bid, as several of the company's biggest shareholders as well as Dutch institutional investors have said the company would be worth more if it were broken up and sold off in three pieces. VNU owns a range of media-related properties including the Nielsen Media Research television-ratings service, ACNielsen market research, the Hollywood Reporter and Billboard magazine.

Read the rest here (UIUC id and pw req'd)

Posted by Becky at February 24, 2006 9:48 AM Posted to Business News | International | Investments/Finance | Marketing