« Carissa's Column: FIN 300 Bond Tutorial | Main | Carissa's Column: Today's Front Pages »

November 2, 2005

Reference Desk OAQs: Food Market Research

Q. For my FSHN 466 assignment, I need market research concerning the food product that I'm developing.

A. There are many sources that are likely to help you with this task. Here are a few.

Mintel: An important resource for market information, Mintel Market Intelligence produces hundreds of reports on a variety of industries. It’ll take a moment to register, but then you’ll have access to a large range of reports. You’ll find Mintel in the Alphabetical List of Databases drop down menu on the BEL website.

Datamonitor/Marketline Business Information Centre: Many, many reports on industries, companies and countries. Industry reports contain, among other things, market analysis and segmentation and the competitive landscape. Company reports contain SWOT analyses. Found in the Alphabetical List of Databases.

Market Share Reporter: Print resource of “reported market share data on companies, products, and services.” Produced annually.

Business Source Premier and ABI Inform Trade & Industry: Good for news and journal articles on specific companies, once you determine the key players in your market of interest. They can also be handy for seeking out trends in the industry generally. Don’t be discouraged if you’re not finding the results you seek – start off with a more general query and play with your search terms. Found in the Alphabetical List of Databases.

Erin G.

Posted by neugebau at November 2, 2005 4:15 PM Posted to Reference Desk OAQs